Re#designing)public)(un)employment)services)with)users)and)employees)Katja%Øder%Schlesinger,%4th%of%December%2012,%URBACT%Annual%Conference,%Copenhagen%%

Facts)about)Antropologerne)(‘The)Anthropologists’))

•  Founded%in%2003%%•  Currently%13%employees%•  Working%with%clients%from%both%the%public%and%

private%sector%•  In%areas%such%as%health%care,%(un)employment,%energy%

consumpNon,%social%welfare,%medical,%food,%educaNon%and%technical%service%

•  Member%of%the%global%design%network%REACH%

At%Antropologerne%we%are%people%experts.%We%help%clients%understand%needs,%barriers%and%possibiliNes%in%peoples%everyday%life.%

What)we)do)

INNOVATION%RUMMER%RELATION%OKTOBER%2012%

%%

Rikke%Ulk%::%direktør%og%chefantropolog%::%ru@antropologerne.com%%::%+45%28112010%

APPLIED)ANTHROPOLOGY)

HUMAN#CENTERED)DESIGN)

CO#CREATION)

Our)approach)

Case)One:)How)can)aOendance)at)the)Job)Center)Copenhagen)be)increased?)

How%come%young%unemployed%people%don’t%show%up?%

How%is%the%Job%Centre%perceived%by%the%young%people%and%what%are%their%needs?%

How%might%we%design%new,%engaging%services%involving%employees%and%users?%%

Field)visits:)At)the)Job)Center)and)at)young)unemployed)people’s)homes)

Analysis:)Involving)the)employees)at)the)Job)Center))

New)service:)New)pracRce,)approach)and)relaRon)to)the)users))

Case)Two:)How)can)the)drop#out)rate)from)Job)Training)be)reduced?)))

How%can%the%transiNon%from%Job%Centre%to%Job%Training%Centre%be%improved?%

How%can%the%feeling%of%%coaownership%amongst%young%unemployed%people%be%stronger?%

How%might%we%design%improved,%engaging%services%involving%employees%and%users?%%

P R O G R E S S %

E X P E R T I S E %

V I S I B I L I T Y %

S E R I O U S N E S S %

T R A N S P A R A N C Y %

User)insights)lead)to)five)innovaRon)vectors)direcRng)ideaRon)))

Employees)and)users)develop)new)ideas)

FOUR%%SELECTED%IDEAS%

Four)ideas)from)the)idea)catalogue)are)selected)for)prototyping)

SelecRon)of)ideas)for)prototyping)by)employees)and)users))

) ) )))))Travel)Guide)through)the)System)1)

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) ) )))))A)Warm)Welcome)2)

) ) )))))A)Warm)Welcome)2)

) ) )))))Poster)Project)Lab)3)

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ImplementaRon)of)concepts)are)adapted)into)everyday)work)context)

Result)and)value)

Readesign%of%services:%coherent%&%customized%

Mindset%change:%Useracentred%thinking%

Domino%effects:%New%strategy,%reaorganisaNon%of%teams%&%general%iniNaNves%

The)outsiders)view:)Discovering)the)known)in)the)unknown))

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