BRANDS, CUSTOMERS AND PRODUCTS - FINDING THE OPTIMAL BRANDING
Re Branding 1 to IV for Customers
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REBRANDED NAMES OLD NAMES Sigma AlphaGen Sigma AlphaGen 240 NEW DEVELOPMENT 7270 Sigma AlphaGen 650 Sigma AlphaGen 50 series 7262 Sigma AlphaTrim Sigma AlphaTrim 210 Sigma Alphatrim 7381 Sigma Aquacover Sigma Aquacover 20 Sigmetal Construction 7149 Sigma Aquacover 22 Sigmetal Mioprimer 7145 Sigma Aquacover 25 Sigmacrylic Primer 7150 Sigma Aquacover 35 Sigmetal Miocoat 7203 Sigma Aquacover 40 Sigmetal Finish 7251 Sigma Aquacover 45 Sigmacrylic Finish 7250 Sigma Aquacover 200 Sigma Aquacover Primer 7870 Sigma Aquacover 400 Sigma Aquacover Coating 7871 SigmaCover SigmaCover 211 Sigmarite WL Primer 7406 SigmaCover 246 SigmaCover EP Primer/Buildcoat 6821 SigmaCover 256 Sigmacover CM Primer 7412 SigmaCover 280 Sigma Universal Primer / Sigmacover Primer 7417 SigmaCover 300 Sigma TCN 300 7472 SigmaCover 350 NEW DEVELOPMENT 7970 SigmaCover 380 NEW DEVELOPMENT (KS 5207) SigmaCover 410 SigmaCover EP HS Buildcoat 6823 SigmaCover 430 SigmaCover EP MIO 6822 SigmaCover 435 Sigma CM Miocoat / Sigmacover CM Miocoat 7465 SigmaCover 456 Sigma CM Coating / Sigmacover CM Coating 7466 SigmaCover 456 HS Sigmacover CM HS Coating 7712 SigmaCover 480 Sigmarite GP Finish 7441 SigmaCover 510 Sigma TCN Tiecoat 7479 SigmaCover 515 Sigma Hullrite 7467 SigmaCover 522 Sigmarite Sealer 7420 SigmaCover 525 Sigma Tiecoat 725 7902 SigmaCover 566 SigmaClad Tiecoat 7454 SigmaCover 620 SigmaCover EP ST 6825 SigmaCover 630 Sigma Multimastic / Sigmacover ST 7430 SigmaCover 650 Sigma EXP 100 (New Development) 7431 SigmaCover 805 Sigmacover DTM coatings 7726 SigmaCover 900 Sigmarite SF Filler 7493 SigmaCover 1000 SigmaCover TCP Compound 7450 SigmaCover 1500 --- - -- 7715 SigmaDur Sigmadur 188 SigmaDur 188 6824 Sigmadur 500 --- - -- 7536 Sigmadur 520 Sigmadur HB Finish 7524 --- - -- Sigmadur Gloss 7528 Sigmadur 540 Sigmacover HS Niso 7740 Sigmadur 550 --- - -- 7537 Sigmadur 580 Sigmadur HS Semigloss 7530 Sigmadur 1800 --- - -- 7529 Sigmadur 2500 --- - -- 7725 Sigma Ecofleet Sigma Ecofleet 238 Sigma Pilot Ecol 7285 Sigma Ecofleet 290 Sigmaplane Ecol 1154 7297 Sigma Ecofleet 530 Sigmaplane Ecol HA 7385
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Transcript of Re Branding 1 to IV for Customers
REBRANDED NAMES OLD NAMES
Sigma AlphaGen Sigma AlphaGen 240 NEW DEVELOPMENT 7270Sigma AlphaGen 650 Sigma AlphaGen 50 series 7262
Sigma AlphaTrim Sigma AlphaTrim 210 Sigma Alphatrim 7381
Sigma AquacoverSigma Aquacover 20 Sigmetal Construction 7149Sigma Aquacover 22 Sigmetal Mioprimer 7145Sigma Aquacover 25 Sigmacrylic Primer 7150Sigma Aquacover 35 Sigmetal Miocoat 7203Sigma Aquacover 40 Sigmetal Finish 7251Sigma Aquacover 45 Sigmacrylic Finish 7250Sigma Aquacover 200 Sigma Aquacover Primer 7870Sigma Aquacover 400 Sigma Aquacover Coating 7871
SigmaCover SigmaCover 211 Sigmarite WL Primer 7406SigmaCover 246 SigmaCover EP Primer/Buildcoat 6821SigmaCover 256 Sigmacover CM Primer 7412SigmaCover 280 Sigma Universal Primer / Sigmacover Primer 7417SigmaCover 300 Sigma TCN 300 7472SigmaCover 350 NEW DEVELOPMENT 7970SigmaCover 380 NEW DEVELOPMENT (KS 5207)SigmaCover 410 SigmaCover EP HS Buildcoat 6823SigmaCover 430 SigmaCover EP MIO 6822SigmaCover 435 Sigma CM Miocoat / Sigmacover CM Miocoat 7465SigmaCover 456 Sigma CM Coating / Sigmacover CM Coating 7466SigmaCover 456 HS Sigmacover CM HS Coating 7712SigmaCover 480 Sigmarite GP Finish 7441SigmaCover 510 Sigma TCN Tiecoat 7479SigmaCover 515 Sigma Hullrite 7467SigmaCover 522 Sigmarite Sealer 7420SigmaCover 525 Sigma Tiecoat 725 7902SigmaCover 566 SigmaClad Tiecoat 7454SigmaCover 620 SigmaCover EP ST 6825SigmaCover 630 Sigma Multimastic / Sigmacover ST 7430SigmaCover 650 Sigma EXP 100 (New Development) 7431SigmaCover 805 Sigmacover DTM coatings 7726SigmaCover 900 Sigmarite SF Filler 7493SigmaCover 1000 SigmaCover TCP Compound 7450SigmaCover 1500 --- - -- 7715
SigmaDurSigmadur 188 SigmaDur 188 6824Sigmadur 500 --- - -- 7536Sigmadur 520 Sigmadur HB Finish 7524--- - -- Sigmadur Gloss 7528Sigmadur 540 Sigmacover HS Niso 7740Sigmadur 550 --- - -- 7537Sigmadur 580 Sigmadur HS Semigloss 7530Sigmadur 1800 --- - -- 7529Sigmadur 2500 --- - -- 7725
Sigma EcofleetSigma Ecofleet 238 Sigma Pilot Ecol 7285Sigma Ecofleet 290 Sigmaplane Ecol 1154 7297Sigma Ecofleet 530 Sigmaplane Ecol HA 7385
REBRANDED NAMES OLD NAMES
REBRANDED NAMES OLD NAMES
SigmaFastSigmaFast 20 SigmaSteel QD 7155SigmaFast 40 SigmaSteel QD Finish 7234SigmaFast 45 SigmaSteel (QD) Gloss 7236SigmaFast 205 Sigma EP Steeline N 7802SigmaFast 210 New Development 7541SigmaFast 213 Sigmacover Freitapox SR 213 7705SigmaFast 302 Sigmarite Vigor ZN 302 SR 7704
SigmaGlideSigmaGlide 390 Sigmaglide linkcoat 7942SigmaGlide 790 Sigmaglide Tiecoat 7386SigmaGlide 890 Sigmaglide finish 7399
SigmaGuardSigmaGuard 215 Sigmaguard primer 15 7415SigmaGuard 225 Sigmaguard BT primer 7921SigmaGuard 240 Sigmaguard tankshield primer 7400SigmaGuard 240 LT Sigmaguard tankshield LT-V primer 7925SigmaGuard 260 Sigmaguard holding primer 7944SigmaGuard 425 Sigmaguard BT (coating) 7953SigmaGuard 440 Sigmaguard tankshield coating 7473SigmaGuard 440 LT Sigmaguard tankshield LT-V coating 7958SigmaGuard 720 Sigmaguard EHB 7433SigmaGuard 720 TG Sigmaguard EHB TG 7968SigmaGuard 750 Sigma Silguard MC 7551SigmaGuard 790 Sigmaguard HS 7448SigmaGuard 795 Sigmaguard maintenance 7455SigmaGuard 1091 Sigmaguard armour compound 7491
SigmaGuard CSFSigmaGuard CSF 575 Sigmaguard CSF 75 7475SigmaGuard CSF 575 TG Sigmaguard CSF 75 TG 7965SigmaGuard CSF 585 Sigmaguard CSF 85 7785SigmaGuard CSF 650 Sigmaguard CSF 7443SigmaGuard CSF 660 Sigmaguard CSF conductive 7753
SigmaLineSigmaLine 403 Sigmalining Flowcoat 03 7603SigmaLine 445 Sigmaguard HTR High Build 7618SigmaLine 500 Sigmalining 500 (Geopox 14) 7624SigmaLine 523 Sigmalining SF23 7623SigmaLine 780 Sigmarite Subsea 7580SigmaLine 855 Sigmalining 7655 7655SigmaLine 859 Sigmalining Purtar SF 59 7659SigmaLine 2000 Sigmarite EPH 7497SigmaLine 2500 Sigmalining FDP 67 7667
Sigma NovaguardSigma Novaguard 200 Sigmaguard CSF 7462 7462Sigma Novaguard 830 Sigma Novaguard caulking 7498Sigma Novaguard 840 Sigma Novaguard N (mixing ratio 80:20) 7468Sigma Novaguard 840 LT Sigma Novaguard LT 7748
REBRANDED NAMES OLD NAMES
Sigma PhenguardSigma Phenguard 930 Sigma Phenguard primer 7409Sigma Phenguard 935 Sigma Phenguard coating 7435Sigma Phenguard 940 Sigma Phenguard finish 7436Sigma Phenguard 965 Sigma tankcoat 7959
SigmaPrimeSigmaPrime 200 Sigmaprime 7416SigmaPrime 200 LT Sigmaprime LT 7931SigmaPrime 700 NEW DEVELOPMENT 7930SigmaPrime 700 LT NEW DEVELOPMENT 7946SigmaPrime 800 NEW DEVELOPMENT 7938SigmaPrime 800 LT NEW DEVELOPMENT 7940
SigmarineSigmarine 21 Sigmarine primer RL 7113Sigmarine 24 Sigmarine primer ZP / Sigmaferro Primer ZP 7135Sigmarine 28 Sigmarine Multiprimer 7117Sigmarine 35 Sigmaferro Miocoat 7244Sigmarine 40 Sigmarine undercoat / Sigmaferro buildcoat 7213Sigmarine 41 Sigmaferro semigloss 7256Sigmarine 42 Sigmavar gloss 8103Sigmarine 48 Sigmarine BTD 7238Sigmarine 48 HS Sigmarine BTD HS 7241Sigmarine 48 LF Sigmarine BTD LF 7254Sigmarine 49 Sigmarine Enamel / Sigmaferro Gloss 7240Sigmarine 80 Sigmarine hold paint alu 7263Sigmarine 81 Sigmarine holdbrite 7190
SigmaShieldSigmaShield 220 Sigma Multiguard primer 7922SigmaShield 220 LT Sigma Multiguard primer LT 7926SigmaShield 420 Sigma Multiguard 7951SigmaShield 420 - appendix Sigma Multiguard - appendix 7951SigmaShield 420 LT Sigma Multiguard LT 7955SigmaShield 420 TG Sigma multiguard TG (coating) 7964SigmaShield 460 Sigma Glassflake / Sigmacover TCP Glassflake 7952SigmaShield 460 LT Sigma Glassflake LT 7972SigmaShield 825 New Development 7745SigmaShield 905 Sigmaguard CSF Glassflake 7954SigmaShield 1090 Sigmacover Armour compound 7490SigmaShield 1200 Sigma Novashield 7744SigmaShield 1200 LT Sigma Novashield LT 7746
SigmaThermSigmaTherm 175 Sigmarine Aluminium HR 7260SigmaTherm 350 Sigmatherm silacryl 7565SigmaTherm 450 Sigmatherm siloxane 7563SigmaTherm 500 Sigmarine aluminium HR 500 7261SigmaTherm 520 Sigmatherm silicate 7555SigmaTherm 540 Sigmatherm 540 7564
REBRANDED NAMES OLD NAMES
Sigma VikoteSigma Vikote 12 Sigma biguard primer 7346Sigma Vikote 14 Sigmarine alu primer 7111Sigma Vikote 15 Sigmavinyl primer 7343Sigma Vikote 18 Sigmachlor primer 7318Sigma Vikote 42 Sigma biguard coating 7347Sigma Vikote 46 Sigma Topacryl coating 7350Sigma Vikote 56 Sigma Topacryl finish 7355Sigma Vikote 61 Sigma Balamastic 7104Sigma Vikote 63 Sigma Emaline 3000 7102Sigma Vikote 77 Sigmaseal 7358
SigmaWeldSigmaWeld 10 Sigmetal shopprimer 7179SigmaWeld 15 Sigmasteel shopprimer 7112SigmaWeld 120 Sigmaweld EP shopprimer 7173SigmaWeld 165 Sigma Proferral MC 7171SigmaWeld 190 Sigmaweld MC mk3 7167SigmaWeld 199 Sigmaweld MC 7177
SigmaZincSigmaZinc 19 Sigma Proferral PR 7370SigmaZinc 100 SigmaCover EP Zincprimer 6820SigmaZinc 102 Sigmacover zinc primer 7402SigmaZinc 102 HS Sigmacover HS zinc primer 7702SigmaZinc 109 Sigmarite zinc primer 7401SigmaZinc 109 HS Sigmarite HS zinc primer 7701SigmaZinc 158 Sigma Silicate MC / Sigma Tornusil MC 58 7568SigmaZinc 160 Sigma Tornusil MC 60 7560
