Konzernforschung

Das Auto 2.0Car Entertainment of Tomorrow

Dr. Martin Weiser

Volkswagen Group Research – Driver Information Systems

Seite 2Konzernforschung

Challenging the Individual Mobility

Traffic Density Increases Cognitive Load of Drivers

Increasing Safety and Security Demands

Climate Change, CO2-Emmissions

Urbanisation

Seite 3Konzernforschung

Challenging the Individual Mobility

Increasing Safety and Security Demands

short range radar

rear view camera

cabin surveillance

ultrasonic sensors

video camera

multibeam laser

infrared camera

long range radar

Seite 4Konzernforschung

Advanced Driver Assistance as Enabler for Active Safety

Accident Avoidance Systems mainly depend on the availability ofAdvanced Driver Assistance Systems‘ (ADAS) sensors.

Cars „feel“

Cars „see“

Cars„communicate“

Seite 5Konzernforschung

Potential of Protection of Current and Future ADAS

Kommunizieren

Sehen

Fühlen

Today

Pass

ive

Safe

tyA

ctiv

e Sa

fety

Park AssistLane Assist

ACC

ABS AFSBAS

ESP

Safety Belt

Airbags

Crush ZoneAdaptivePassengerProtection

Rigid Passenger Cell

ProActive Passenger Protection

Car2X-Safety

Forward LookingPedestrian Protect.Side Assist

Front Assist

Light Assist

“Feel”

“See”

“Communicate”

Seite 6Konzernforschung

Driver Information Systems as Enabler for the Connected Car

Accident avoidance systems mainly depend on the availability of Advanced Driver Assistance Systems‘ sensors.

Driver „consumes“

Driver „interacts“

Driver „contributes“

Seite 7Konzernforschung

Level of Driver‘s Life Participation Dependent of Infotainment

Kommunizieren

Sehen

Fühlen

NavigationRadio Interactive

AM/FM Radio

Cassette Player

Satellite Radio

Rear Seat Entertainment

???

“consume”

“interact”

“contribute”

CD PlayerCD Changer

Internet Radio

Mood Music

Telephone

Today

Seite 8Konzernforschung

Common Roadmap: Driver Information / Driver Assistance

Cars „feel“

Cars „see“

Cars „communicate“

Driver „contributes“

Driver „interacts“Driver „consumes“

Both the „Contributing Driver“and the „Communicating Car“

jointly form the vision ofDas Auto 2.0

Seite 9

The Use of Audio Content Changes Rapidly

• Additional content and time-shift areknown by Apps, Podcasts and theMediathek

• Audio books and magazines are available„On Demand“

• Internet services offer special interestchannels and personalized streams

• Location based audio information(travel guide, news, …) by publishingcompanies

• Interactive Audio is in preparation• Customers have large collections of

music• Digital Broadcast includes information

services

Seite 10Abteilung: K-EFFIStand: 30.03.2011

Finally By Myself! – Facts About Drivers:

• The average driver spends 77 minutes per day in his car

• Average of 1.3 persons in the car• Primary time for commuters and heavy

drivers to enjoy their favorite music andinformation

The choice:„… it is on the air right now“

Statements:„Could you tell me more about it?“„It is too bad about the fine productions running around 9:45 or 23:10!“„The internet stream of my favorite channel is available everywhere –without any interruption even in the car!“

Seite 11

User Requirements for Audio In The Car1.Basic requirements• Background radio• Selecting the favorite music• Selecting (and obtaining!) audio books,

information and features• Anchoring by the „home station“

2. Time shift• Service information: News, weather, traffic• Learning about new music and information

Always:: Finishing the contribution, when back in the car

Customized availability, transfer and usability of audio content enable the first steptowards interactive information and entertainment in the car!

The next step relies on new driver assistance and will include information on the carsurroundings, interaction with social networks and the possibility for own contributions

Seite 12

Radio Interactive, a Research Cooperation of Hitradio Antenne Niedersachsen, the NDR and Volkswagen

Extended audio information accompany the ongoing broadcast will be downloaded and activated by the driver

•Information at length•Regional topics•News, traffic and weather right now•The last Episode of …•Location based information•…

Volkswagen Group Research

Seite 13

Thank You for Listening!

Volkswagen Group Research

Seite 14Volkswagen Group Research