RADIO STRATEGIES FOR SMARTPHONES

Mobile is the focus of the new media strategy for Radio France

Key figures : equipment

Smartphone equipment 15+

Key figures : OS

Android is 1/3

Key figures : radio use on mobile

+2,5% (but alert on 11-15)

11+ 11 – 15 Y

Key figures : radio access mode

11+ 11 – 15 Y

Radio France mobile offer

• Editorial / offer based (not techno)

• Dev : mobile design first

• All applications for all OSiPhone, android, BlackBerry, WindowsPhone

Radio France mobile offer1/ Distributing existing radio

2/ More formats, services

(vidéo, social, information, podcasts)

3/ New app / new brands / new servicesfiction, foot L1/L2, RF « Lite », etc.

4/ Music platformRadio France catalog + editing + binaural

1/ Distribution of existing content

2/ More Formats, More Services

2/ More Formats, More Services

-> new content / connection to iTunes

3/ New Apps, New Brands

Fiction / drama -> for creation of specific content

Football -> Multiplex audio + data

« NouvOson »-> for multicanal (5.1) + bianural content

4/ Music Platform

- Web, mobile, Connected TV- Oct 2012- Radio France catalog + editing + social

5/ Tablets

5/ Tablets

Open Data Strategy

- XML data model, universal, compliant with external use

- available for integration by other-> call for added value by other

Thank you !

@ronezjoel.ronez@radiofrance.com