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1 Apriland Book Series

The Design for Business: Research Conference presents rigorous academic research examining the role of design in building competitive business advantage. We believe that design led innovation offers strategic advantage that can lead to improved productivity and increased economic prosperity whether it refers to the development of new business platforms, communication strategies, products or services.

agIdeas 2014Design for Business:Research ConferenceTuesday1 April

“In its fourth year, this research program is a world-class platform that brings together leading international researchers to share knowledge development in the area of design and design thinking.”

There is a ground swell of research in this area, emanating from leading design and business research institutes and practitioners. In its fourth year, this research program is a world-class platform that brings together leading international researchers to share knowledge development in the area of design and design thinking for improved business outcomes.

The program is presented by agIdeas in partnership with Swinburne University of Technology and the State Government Victoria and with support from Auckland University of Technology and the Australian Centre for the Moving Image. It is a landmark event during Design Matters: Melbourne International Design Week.

The Design for Business: Research Conference will present research studies and expert opinions that examine the role of design in building a competitive business advantage. This international conference serves as a platform for researchers, academics and professionals to present and discuss new research, ideas, trends or practices that occur at the cross-section of design and business. The conference is open to the public.

In the past years we were pleased to invite presentations from the research team at Ehrenberg-Bass Institute for Marketing Science whose clients include companies such as Coca-Cola, P&G, Turner Broadcasting, Unilever, General Motors, Kraft, Nielsen, and Leo Burnett. We exchanged ideas with the international interior design consultancy Geyer who works for clients such

2014 Design for Business:Research Conference

“This international conference serves as a platform for researchers, academics and professionals to present and discuss new research, ideas, trends or practices...”

as Rio Tinto, BHP Billiton, Melbourne Airport, ANZ, Deloitte, Fuji Xerox, and Vodafone. We discussed future business trends with a strategic foresight advisor from FutureBrand – a brand consultancy that works with clients such as Microsoft, American Airlines, and Nespresso. We examined issues on sustainability with Dr Robert Crocker – an Oxford-scholar and co-editor of a series of books published by Routledge, and we discussed issues of social responsibility with professionals such as Russell Kennedy, the former president of Icograda. We also held exclusive interviews with Dana Arnett - the CEO of the US-based design and branding consultancy VSA Partners, Quan Payne - the former Global Art Director for Nike for the London Olympics, and with Dr Dan Formosa - one of the founding partners of the cutting edge New York-based agency, Smart Design.

Dr Søren Petersen Keynote Speakeringomar&ingomarUSA

Dr Søren Petersen founded ingomar&ingomar - consulting in 1993 and has worked with many international organisations, including Rambøll Group, BMW Group DesignworksUSA, Stanford University, Copenhagen Business School, Fraunhofer and Hanyang University.

He received his PhD from Stanford University in Design Research, MS Mechanical Engineering from The Technical University of Denmark and his BS Transportation Design from Art Center College of Design. He has published 24 papers and 110 articles concerning the creative economy, as well as, authoring Profit from Design. His research areas are design strategy and developing methods and tools for bridging business and design using design quantification.

Dr Gjoko MuratovskiConference ConvenorAuckland University of TechnologyNew Zealand

Dr Gjoko Muratovski is the Chairman of the Design for Business Research Conference. He has twenty years of multidisciplinary design experience that spans from Asia and Australia to Europe and the USA. Over the years he has worked with a range of businesses, organisations, universities and government institutions. Previously he served as an Advisor on Brand Development Strategies for the European-based agency IDEA+ Communications whose clients include leading brands such as Porsche, Audi, Volkswagen, the Heineken Group and McDonald’s. Currently he is the Head of the Communication Design department at the Auckland University of Technology; Area Chairman for Business at the PCA Australia and New Zealand; and Editor-in-Chief of the Journal of Design, Business and Society which is published by Intellect. 

Keynote Speakers

University Distinguished Professor Ken FriedmanKeynote Speaker Swinburne University of TechnologyAustralia

Ken Friedman is University Distinguished Professor and Distinguished Professor of Design at Swinburne University of Technology in Melbourne, Australia. He is a Fellow of The Policy Lab of Boston, Massachusetts and Guest Professor at the Tongji University College of Design and Innovation. Friedman is Chief Investigator of Capacity Mapping for Integrative Design, a Flagship Collaborative Fund project for the Future Manufacturing Flagship of CSIRO, the Australian Commonwealth Science and Industrial Research Organization. Friedman formerly served as Dean of the Faculty of Design at Swinburne where he now leads the Research Group on Design Thinking and Complexity at the National Institute for Design Research.

Full list of all presenters will be available on www.agideas.net at the end of February.

Tickets and Registration2014 Design for Business: Research ConferenceFull $175Lunch and refreshments are included at the Design for Business: Research Conference

All ticket prices include GST.

To book your ticket to the Design for Business: Research Conference, ring ACMI’s Tickets and Information Desk on (03) 8663 2583 or visit www.acmi.net.au

Discount offer for Look Upstairs: 3-day Design ForumYour research conference ticket entitles you to a $90 discount on the 3-day general admission ticket to Look Upstairs. Look Upstairs presents the largest gathering of international creative leaders ever seen in Australia, to explore the thinking behind some of the world’s most innovative solutions. With 41 creative practitioners from 20 nations, the event offers a global perspective of world-class design.

A discount code will be included on your Design for Business: Research Conference ticket. Enter this code when purchasing your Look Upstairs ticket to receive your discount.

To book your ticket to Look Upstairs, ring the Arts Centre Melbourne Box Office on 1300 182 183 or visitwww.artscentremelbourne.com.au

Event and TicketsDate and timesTuesday 1 April8.45 am – Arrival and registration9.00 am to 12.30 pm – Morning session12.30 am to 1.30 pm – Lunch1.30 pm to 5.00 pm – Afternoon session5.00 pm to 6.00pm – Networking drinks

VenueACMI CinemasFederation SquareFlinders StreetMelbourne

Design Matters: Melbourne International Design WeekApril 1-6Melbourne International Design Week is a celebration of design excellence. It has been created to highlight the best of design here and overseas to nurture a strong design culture. Events will give everyone the opportunity to be inspired by the benefits of outstanding design for our lives and our economy.

Melbourne International Design Week will highlight the role of design as a catalyst for innovation, linking creativity with business, technology and society.

Design Matters will present a series of landmark events in partnership with agIdeas and provide a platform to support and promote partners.

Design for Business: Research PublicationResearch presented as part of this program is published annually in a book format. Selected works will also be published in the Journal of Design, Business and Society.

The first book volume is available for purchase in Magnation stores and online at www.magnation.com. This beautifully crafted hard cover publication that contains engaging research exploring design as a strategic resource. Along with the range of papers from inspiring scholars, it also contains an exclusive interview with Dana Arnett, the CEO of the US-based design and branding consultancy VSA Partners, who shared some of his experience in working for over thirty years for some of the world’s leading businesses such as IBM, Harley-Davidson, Nike, Converse, GAP, Caterpillar, and General Electric.

Volume 2 is available for purchase online at www.intellectbooks.com from April 2014. Selected works will also be published in the Journal of Design, Business and Society. Both are published by Intellect Books & Journals.

Both volumes will be available for purchase at the event.

If you wish to attend additional agIdeas events you will find further information at www.agideas.net

OrganisersDr Ken Cato AOPresident Design Foundation

Kristin McCourtieManager and DirectorDesign Foundation

Dr Gjoko MuratovskiChairmanDesign for Business: Research Conference

Luke Farrugia Conference Administrator Design Foundation

Advisory Board Co-chairsUniversity Distinguished Professor Ken FriedmanFaculty of DesignSwinburne University of Technology

Professor George CairnsHead: School of ManagementRMIT University

MembersProfessor Clive BarstowHead: School of Communications and ArtsEdith Cowan University

Professor Mark BurryDirector: Design Research InstituteRMIT University

Professor Cees de BontDean: School of DesignPolytechnic University Hong Kong

Professor Zeger DegraeveDean: Melbourne Business SchoolDean: Faculty of Business and EconomicsThe University of Melbourne

Professor Barbara de la HarpePro Vice-Chancellor and Vice President: College of Design and Social ContextRMIT University

Professor Mads GaardboeHead: School of Art, Architecture and DesignUniversity of South Australia Professor Gerda GemserSchool of Economics, Finance and Marketing, Design Research InstituteRMIT University

Dr Swee MakDirector: Future Manufacturing FlagshipCSIRO

Research Professor Jenni RomaniukAssociate Director (International): Ehrenberg-Bass Institute for Marketing ScienceUniversity of South Australia

Professor Sam BucoloProfessor: Design and Innovation Research CentreUniversity of Technology Sydney

Professor Mark ArmstrongPractice Professor: Industrial DesignMonash University

Professor Scott Thompson-WhitesideDean: School of DesignSwinburne University of Technology

Contact detailsDesign Foundation6 Otter StreetCollingwoodVictoria 3066Phone 03 9416 2966Fax 03 9415 1604Email contact@agideas.netwww.agideas.net

Design Foundation Ltd is not responsible for any changes to the speaker program or cancellations. All information is correct at the time of printing. No refunds will be issued under any circumstances.

Supporting Partners