Raymond Ltd - Strategy Presentation Final Meet/100330_20080907.pdf · Title: Raymond Ltd - Strategy...
Transcript of Raymond Ltd - Strategy Presentation Final Meet/100330_20080907.pdf · Title: Raymond Ltd - Strategy...
CORPORATE PRESENTATION
September 6th– 7th, 2008
2
DISCLAIMER
1. Numbers mentioned in this note in respect of consolidated revenues and consolidated results and
information such as retail sales and branded sales etc. have been compiled by the management and
are being provided only by way of additional information. These are not to be construed as being
provided under any legal or regulatory requirements. The accuracy of these provisional quarterly
consolidated numbers have neither been vetted nor approved by the Audit Committee and the Board
of Directors of Raymond Ltd., nor have they been vetted or reviewed by the Auditors, and therefore
may differ from the actual.
2. Statements in this “Presentation” describing the Company’s
objectives, projections, estimates, expectations or predictions may be “forward looking statements”
within the meaning of applicable securities laws and regulations. Actual results could differ materially
from those expressed or implied. Important factors that could make a difference to the Company’s
operations include global and Indian demand supply conditions, finished goods prices, input material
availability and prices, cyclical demand and pricing in the Company’s principal markets, changes in
Government regulations, tax regimes, economic developments within India and the countries within
which the company conducts business and other factors such as litigation and labour negotiations.
The Company assumes no responsibility to publicly amend, modify or revise any forward looking
statement, on the basis of any subsequent development, information or events, or otherwise.
RAYMOND VALUES
RAYMOND STRATEGY
CURRENT BUSINESS MODEL
DESIGN & MANUFACTURING
BRANDS
RETAIL
INVESTING FOR GROWTH
PERFORMANCE
3
CONTENTS
RAYMOND VALUES
4
Over the years,
Raymond VALUESVALUES
have re-enforced
CONFIDENCECONFIDENCE
in the minds of the
CONSUMERCONSUMER
Export
Retail
Wool
RAYMOND STRATEGY
5
Cotton (Fine) Cotton (Denim)
Apparel
Brands
Park Avenue
Color Plus
Parx
Manzoni
Gas
ZAPP!
Raymond
International Clients
Do
me
sti
c
Raymond
Worsted
Silver Spark
Brand
Fabric
Fibre
Garment
Exclusive
Stores
Inte
rna
tio
na
l
Celebrations
Apparel
Everblue
Apparel
Woolen
Fabric
Italian Design Studio
High-value
cotton shirting
MBOs
Raymond
Fedora
Raymond
Zambaiti
Raymond
UCO
Denim
REVENUE COMPOSITION
6
Worsted
Fabric
38%
Textiles
(Retail)
12%
Branded
Apparel
(Retail) 21%
Garmenting
4%
Denim
16%
Engineering
6%
Others
3%
FY 2007-08
RETAIL
CUSTOMER
• Retail
Experience
RAYMOND CURRENT BUSINESS MODEL
DESIGN
AND
MANUFACTURING
• Solutions
• Collections
•Manufacturing fabric
—Worsted
—Woolen
—Cotton Shirting
—Denim
• Accessorisation
BRAND
• Across Categories
• Across Income
Strata
GARMENTING
• Garments
— Jackets
—Trousers
—Shirts
—Jeans
—Suits
RETAIL NETWORK
• Experience
• Lifestyle
• Statement
• Demonstrate
affluence
INSTITUTIONAL
CUSTOMER
• Complete
Solution
INTERNATIONAL
CUSTOMER
• Factored
Solution
• Deliver solution
across
continents7
DESIGN & MANUFACTURING
8
MANUFACTURING FACILITIES – FABRICS
9
Fabrics Processes Capacity Location
Worsted Fabric •Combing
• Spinning
•Weaving
• Finishing
•31 mmpa
• Further expansion of 7
mmpa in progress.
• To commence
operation from Jan 09
• Thane – 7 mmpa
• Chindwara – 14 mmpa
• Vapi – 7 mmpa (+7 mmpa)
• Jalgaon – 3 mmpa
High Value Cotton
Shirting Fabric
•Weaving
• Finishing
•11.5 mmpa Kolhapur
Woolen Fabric • Spinning
•Weaving
• Finishing
•1.7 mmpa Jalgaon
Denim Fabric • Spinning
•Dyeing
•Weaving
• Finishing
•80 mmpa •Yavatmal, India – 40 mmpa
•Gent, Belgium – 18 mmpa
•Romania – 7 mm
•USA – 15 mmpa
Design Studio, Located near Milan, Italy
• Has separate design units for each brand
• Drives absorption of international tends and fashion styles by local team
GARMENTING
10
MANUFACTURING FACILITIES - GARMENTING
11
Garment Capacity Location
Shirts •Garmenting for group
companies
•1.2 m shirts p.a. •Bangalore
Jackets •Has domestic and
international clients
• Expansion of suit plant
(1800 units per day) in
progress. Expected
commencement from
September 2008.
•0.4 m p.a. •Bangalore
Trousers •2.5 m p.a. •Bangalore
Denim
garmenting
•Hived off into the
denim JV
•3 m garments
p.a.
•Bangalore
All the facilities cater to domestic and international clients and is a part of
the One-Stop Shop strategy of the company.
BRANDS
12
EXISTING BRANDS SCOPE
13
Formal wear Others
Source: ColorPlus internal data; TechnoPak Advisors, June 2007; CRISIL research
Popular/ mass segment
Formal
(20%)
(60%)
Super
Premium
Casual wear
Neckties &
moreRs 83 Cr
Rs 149 CrRs 10 Cr
Rs 205 Cr
Rs 12 Cr
Rs 15 Cr
FY08
revenue
Fabric
Rs 908 Cr
[domestic only] Rs23Cr
Casual
(40%)
Premium
Branded Apparel Business
Raymond – A household name across
India
60% market share & amongst the
largest globally
Has shown consistent growth
Moderate
BRANDS
709 774
868
992
1,134
0%
5%
10%
15%
20%
25%
2003-04 2004-05 2005-06 2006-07 2007-08
Sales (Rs. Crs.) EBIT Margins
CAGR – 12%
FABRIC BRAND - RAYMOND
7.5
2.2
1.1 1.00.6
1.5
0
1
2
3
4
5
6
7
8
9
10
Raymond Reid &
Taylor
Digjam Donear OCM Siyaram
Weak
BRANDS
BEI Norm: (These scores are comparable across categories )
Above 5 Equity: 6% of brands
Equity between 3-5 : 17% brands
Equity between 1-3: 57% brands
Equity below 1: 20% brands
STRONG
BRANDS
BRAND EQUITY INDEX:
Source: ACNielsen’s BEI study14
BRANDED APPAREL BUSINESS
214 263 292
358
498
0%
5%
10%
15%
20%
2003-04 2004-05 2005-06 2006-07 2007-08
Sales (Rs. crs.) EBIT margin
CAGR – 24%
Park
Avenue
41%
Colorplus
30%
Parx
17%
Others
12%
FY08 Sales
0
50
100
Population by income group(Household income in Rs. L/year)
2003
104
2008E
112
2013F
0.9–2
<0.9
2-5
120
130Cr
>5
0
100
200
Indian apparel market
2003
69
2008E
139
2013F
246
Rs.300K Cr
0
20
40
60
80
100%
Indian apparel
market
2008
Rs.139K Cr
2013F
Organized
Unorganized
Rs.246K Cr
26%
6%
13%
24% 44%Share oforganized
(08-13F)CAGR
The Indian consumer is
getting richer…
…spending more on
apparel...
…and turning to branded goods
sold through organised retail
Source: NCAER report; KSA Technopak; CRISIL; India Retail Report; Literature search
15
FORMAL WEAR BRANDS
• Leader in Men’s formal wear
• Awarded Super Brand status in 2006-07
• Most innovative brand of the year 2006-07
• Shirts made from Bamboo fiber for thefirst time in India by Park Avenue
• Stain resistant suits for the first time inIndia by Park Avenue
16
Source: SuperBrand Council of India
• Super Premium & first home grown Entrylevel Luxury Men’s wear brand
• The finest 2ply 200s, cotton shirt launchedby Manzoni for the first time in India.
• Product range : formalwear, sportswear
including suits, shirts, trousers and highquality accessories such as
– Handcrafted silk ties,
– Pure leather shoes crafted in Europe
– Leather belts
CASUAL WEAR BRANDS
• Leader in Smart semi formal wear
• Nominated for
– “Best casual wear Brand 2006-07”
– “Best Advertising Campaign”
• India’s only super premium smart casual brand
• Know for Innovation and creativity
– Thermo-fused buttons,
– Golf ball wash,
– Soft jeans,
– Wrinkle free technology,
– Stain-free fabric,
– Cone dyed technique
17
GAS
Edgy, Affordable fashion
targeting youth segment
OTHERS
Zapp! (kid’s premium wear)
Notting Hill (Popular price segment)
Features a spectrum of men’s lifestyle products ranging
from formal wear to relaxed casual wear, targeting young
professionals, between the age group of 22 – 30 years
ColorPlus WOMANAn exclusive range of smart-casual clothing
is inspired by the independent, discerning
and multi faceted women of today
Park Avenue WomanA complete range of Business Wear for
women was launched. 'Park Avenue
Woman' is designed specially for the
working women professionals of today.
18
RETAIL NETWORK
19
RETAIL NETWORK
20
348409
518
2005-06 2006-07 2007-08
No.of Exclusive Stores
828953
1,137
2005-06 2006-07 2007-08
Retail Space ('000 sq. ft.)
• Pioneer of specialty retailing
in India
• Has the largest exclusive
retail network in the textile
and apparel space in India
• Over 1 Million square feet of
exclusive retail space
• Retail stores in Middle
East, SriLanka, Bangladesh
and Nepal
RETAIL NETWORK
2005-06 2006-07 2007-08
Sales through retail network
Sales (Rs. Crs)
21
110
155
226
VISION
1000 stores by 2010-2011
2 million sq. ft. of retail space
INVESTING FOR GROWTH…
22
INVESTING FOR GROWTH
23
• Entered into Joint Venture to retail premium brand ‘GAS’ in India
• Launch of new brands for women’s wear and home living store
• Added 113 stores during the year
2007-08
• Entered into Joint Ventures for High Value cotton shirting, Woolen Fabrics andEngineering files
• Entered into Joint Venture for Denim fabric forming one of the world’s largestand trans-continental company with 80 mmpa capacity
• Entry into Auto components business through acquisition
• Launch of kids wear brand
• Added 26 stores during the year.
2005-06
• Expansion of Worsted fabric manufacturing facility adding 7 mmpa to the existing24 mmpa
• Launch of new brands for menswear in the popular space
• Added 82 stores during the year
2006-07
• Setting up additional plant with capacity of 1800 suits per day
• Expansion of Vapi facility by adding 7 mmpa
• Launch of ‘Raymond Finely Crafted Garments’ – readymade apparel under
Raymond brand
• Retail Additions of over 70 stores planned for the year
• New format store for accessories launched under ‘Neckties & More’
2008-09
242
336 350
298
2004-05 2005-06 2006-07 2007-08
Rs. crs.
EBITDA
24
CONSOLIDATED SALES AND PROFITABILITY
1,440
1,711
2,041
2,396
2004-05 2005-06 2006-07 2007-08
Rs. crs.
Net Sales
THANK YOU
25