RAYA SUNF I N A L P R E S E N T A T I O NL A U R E N M I N G H E N E L L I

D E C E M B E R 1 6 , 2 0 1 5

URL’S

• Twitter: @RayaSunClothing• Instagram: @rayasun• WordPress: rayasunshinee.wordpress.com

FINAL GOALS

• Utilize all of the Social Media accounts to spread awareness regarding poverty

• Create a CSR Project that will benefit Raya Sun• Donate all sample clothes to children in Africa, Burma, Vietnam • Split the commission and clothes purchased/donated to: Salisbury area

Homeless shelters/students overseas who are underprivileged • Successfully launch social media sites

TWITTER

• 25 tweets, Following 22, 12 Followers• 4 Raya Sun images, 8 images via other twitter accounts• Least beneficial site, used hashtags in almost every tweet to generate more

of a following but was not overly successful • Only averaged 1-2 retweets and likes on personal tweets• When retweeting and liking famous accounts I gained more attention-

sometimes receiving a new follower

INSTAGRAM • Most successful account used• 9 posts- averaged 14-45 likes• 71 followers, following 61• Received 1-2 comments• Surpassed Mid-Semester Goal

WORDPRESS• Really focused on CSR Project through this site• Main focus was educating public on Poverty – created blogs• Model of the Month page- advertised Raya Sun Clothing• Received 90 views- surpassed my Mid-Semester goal• Received 1 comment (Model of the Month Comment)• Created a Giving Tree Blog explained how viewers can help donate to

poverty

CSR PROJECT: ADDING SUNSHINE TO YOUR WARDROBE• After learning about CSR projects in class I was inspired to create my own. Since I am studying abroad next semester I really wanted to make a difference and have this difference be affiliated with Raya Sun.

• All of the sample pieces of clothing will be donated to children in Africa, Burma and Vietnam. In each of these countries I will be visiting orphanages were the children will personally receive a piece of Raya Sun Clothing. This shows that Raya Sun portrays Reactive and Proactive strategies, Diversity and Community.

SOCIAL NETWORKING EVALUATIONS RECAP:

• Instagram was the most successful social media site throughout the whole project- generated the most likes and most activity- perfectly aligned to the target audience.

• Twitter was not all that successful- I was most disappointed with this site, pretty much stayed the same throughout the whole semester. Twitter is definitely not as popular as it used to be.

• WordPress surprised me, I was not expecting to generate such an audience, once I got the hang of using the site I really enjoyed editing and creating blogs. When I looked at how many views I received it didn’t actually show 90 people on the WordPress account but I received emails being notified and received feedback from people who viewed my site.

EVENT RECAP• Originally had a fashion show planned where I had a number of Salisbury

University athletes volunteer to model in Raya Sun clothes- I emailed Event services and asked to reserve Maggs gym or the Wicomico Room but unfortunately they did not have any time slots open but offered for me to utilize the resources next semester.

• Held a clothes drive in TETC, having my parents bring a majority of the clothes to Africa when they visit in March, donating the other half more (winter) clothes to HALO homeless shelter in Salisbury.