Ray Poynter - Keynote: The Mobile Future of Research & Analytics
Transcript of Ray Poynter - Keynote: The Mobile Future of Research & Analytics
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
The Mobile Future ofResearch & Analytics
Ray PoynterThe Future Place / NewMR
BAQMaR, GhentNovember 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
2014
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
Mobile First!
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
QualConventional Connecting
Participant ‘On the Shoulder’
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
Survey Compatibility
Source: Research Now panels, US, July 2015
28%
18%
18%
37%
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
How Many Cereals?How many boxes of cereal do you have at home?• 0• 1• 2• 3• 4• 5• 6• 7• 8• 9• 10 or more
Example from MMR
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
Kingsgate Shopping MallHuddersfield, Yorkshire (UK)
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
InformedConsent
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
R1 Photo + GPS locationR1 Email including Photo and GPSR1 GPS tracked journeyR2 VideoR1 Tweet of of PhotoR2 FB uploads videoR1 watches R2’s videoR3 Retweets R1’s TweetR3 Whatsapp a message to R1 and R2, capturing time and location of messageR1 Reads Whatsapp message from R3, capturing time and location of messageR2 Plays a game, Flurry captures what else is running on the phone and background:::
What shape is market research data? Especially Quant Data?
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
Image from Viking I,1976 Mars
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
I used to think correlation implied causation, then I went on a course
and now I don’t
So, the course helped then?
Not necessarily.
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
Experiment
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
Marketing
MRProject
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
7 Things to Watch1. Voice recognition
2. Web messaging
3. More location tools: WiFi, cell tower, GPS, beacon, RFID, Bluetooth and more
4. Biometrics, facial coding, voice analysis
5. Android panel of 1 Billion
6. Passive media monitoring via smartphone
7. Single source data – including smartphone
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The Mobile Future of Research & AnalyticsRay Poynter, BAQMaR, November 2015
Thank You!
Questions/Discussion