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Ray poynter trends in presenting
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Transcript of Ray poynter trends in presenting
Ray Poynter, The Future Place – JMRX Lectures 2015
Crea%ng Be*er Presenta%ons
Ray Poynter The Future Place
JMRX – Tokyo – June, 2015
Ray Poynter, The Future Place – JMRX Lectures 2015
Agenda
1. There is no single best style 2. Narra>ve flow 3. Stories and devices 4. Body language 5. Analysis of presenta>ons 6. The Big Picture 7. Ques>ons
Ray Poynter, The Future Place – JMRX Lectures 2015
There is no ‘Single Best Presenta%on’
• Who are the audience? What do they need? What can they understand? What do they expect?
• What is the message? Good news or bad news? A simple message or a complex one?
• Are you telling them facts, teaching them something, or trying to change their minds?
• What is the medium? Face-‐to-‐face, webinar, conference etc.
• What works best for you?
Ray Poynter, The Future Place – JMRX Lectures 2015
From: hWps://hbr.org/2013/06/how-‐to-‐give-‐a-‐killer-‐presenta>on
Ray Poynter, The Future Place – JMRX Lectures 2015
Ray Poynter, The Future Place – JMRX Lectures 2015
Some Constant Themes • The presenter is the presenta>on
– Everything else is there to support the presenter
• The presenta>on should built around specific and iden>fied objec>ves
• The presenta>on has to earn its place – It will not automa>cally be listened to or consulted
• Presenta>ons should be rehearsed – Always
• The key feature is narra>ve flow – Linked to storytelling
• Perfect is the enemy of good
Ray Poynter, The Future Place – JMRX Lectures 2015
Be ready to tell me the ‘story’ a`er watching it
Ray Poynter, The Future Place – JMRX Lectures 2015
Hans Rosling is the best guide to follow And, TED the best source
Ray Poynter, The Future Place – JMRX Lectures 2015
Try to Watch One TED Video a Week
Watching them in a group at work delivers extra benefits
Consider: – What were the objec>ves of the speaker? – What is the story? – What storytelling and presen>ng ‘devices’ has the speaker used?
– What has the speaker le` out, to make the story clearer?
Ray Poynter, The Future Place – JMRX Lectures 2015
10 Tips from TED for Speaking BADLY
1. Take a really long >me to explain what your talk is about.
2. Speak slowly and dram>cally.
3. Make sure you let everyone know how important you are.
4. Refer to your book, or even quote from it.
5. Fill your slides with text, bullets, and fonts
Ray Poynter, The Future Place – JMRX Lectures 2015
10 Tips from TED for Speaking BADLY
6. Use lots of technical jargon to make yourself sound clever
7. Speak at great length about your company
8. Don’t bother rehearsing or checking length 9. Sound like you are reci>ng it from memory
10. Avoid eye contact with the audience
Ray Poynter, The Future Place – JMRX Lectures 2015
What should be on the slide?
The slide is there to provide support to you – You are the presenta>on
Nothing should be on the slide if it not helping you
Things should appear on the slide when they help
– And, they should go when they no longer help.
Builds are a useful part of this process
Ray Poynter, The Future Place – JMRX Lectures 2015
How many words on the slide?
Seth Godin Modern US Business Guru
Here are the five rules you need to remember to create amazing Powerpoint presenta:ons: 1) No more than six words on a slide. EVER. There is no presenta:on so complex that this rule needs to be broken.
Ray Poynter, The Future Place – JMRX Lectures 2015
Seth Godin Presen%ng
hWp://www.ted.com/talks/seth_godin_on_sliced_bread
Ray Poynter, The Future Place – JMRX Lectures 2015
Seth Godin Presen%ng
1. What worked? For you?
2. What did NOT work? For you?
Seth Godin is is not talking about a market research debrief. He is not talking about passing informa>on to the audience. He is talking about Keynote-‐style presen>ng. An American talking to Americans.
Ray Poynter, The Future Place – JMRX Lectures 2015
Reasons for Words
• Emphasis • Memory
• Comprehension – e.g. language issues or jargon issues
• Credibility – Numbers and quotes from memory can seem suspect
• Precision – This is not approximate E=MC2
Ray Poynter, The Future Place – JMRX Lectures 2015
If people don’t see speakers from your country, they expect the research to be of a lower quality
NewMR Survey, May 2015, N=133 (Non-‐English Speaking=43), Popula>on = English speaking followers of NewMR
0%
10%
20%
30%
40%
50%
60%
70%
Want to see more speakers from Best research quality Non-‐English
Ray Poynter, The Future Place – JMRX Lectures 2015
Does your client insist on seeing the data?
Country Want to see more speakers from
Best research quality Non-‐English
China 56% 3% 0% Brazil 42% 3% 2% Japan 36% 5% 7% Australia 31% 15% 12% Germany 25% 18% 21% USA 21% 51% 51% France 20% 7% 7% UK 19% 63% 60% Canada 15% 11% 14% Italy 12% 2% 5% Base 133 133 44
Include slides like this, but hide them
Ray Poynter, The Future Place – JMRX Lectures 2015
8 Devices and Tips (ヒント) 1. Builds 2. Humour 3. Metaphor (Aliens = Jaws in Space) 4. Classic messages, “First I will tell you the good
news …” 5. Asking the audience to make guesses 6. Making the audience uncomfortable 7. Something that is not PowerPoint 8. Body language
Ray Poynter, The Future Place – JMRX Lectures 2015
It’s on the cards
男 女
A B AB O Other/DK
Height cm
Ray Poynter, The Future Place – JMRX Lectures 2015
It’s on the cards
男 女
A ?% ?% 40% B ?% ?% 20% AB ?% ?% 10% O ?% ?% 30% Other/DK ?% ?% 0%
日本人
Ray Poynter, The Future Place – JMRX Lectures 2015
It’s on the cards
男 女 日本人
Class Average Height ? ? ? Na>onal Average Height 158 172 165
Ray Poynter, The Future Place – JMRX Lectures 2015
Which people are confident?
We are just looking at the speakers
Ray Poynter, The Future Place – JMRX Lectures 2015
Confident?
Ray Poynter, The Future Place – JMRX Lectures 2015
Confident?
Ray Poynter, The Future Place – JMRX Lectures 2015
Confident
Ray Poynter, The Future Place – JMRX Lectures 2015
Confident?
Ray Poynter, The Future Place – JMRX Lectures 2015
Truthful?
Ray Poynter, The Future Place – JMRX Lectures 2015
Some other body issues
Ray Poynter, The Future Place – JMRX Lectures 2015
Listening, eyes, reduces power Speaking, increases power
Speaking is not the only phase of a presenta>on
Ray Poynter, The Future Place – JMRX Lectures 2015
Engaged? Power/Authority?
Ray Poynter, The Future Place – JMRX Lectures 2015
When to shine, and when to re%re
Ray Poynter, The Future Place – JMRX Lectures 2015
Confident Presenters Push Their Groin!
Ray Poynter, The Future Place – JMRX Lectures 2015
Ray Poynter, The Future Place – JMRX Lectures 2015
Ray Poynter, The Future Place – JMRX Lectures 2015
Body when speaking
1. Stand up 2. Don’t back away 3. Groin to the front 4. Stand straight 5. Smile 6. Hands not by side 7. Don’t protect you body 8. Some anima>on (walking is fine, but not compulsory)
Ray Poynter, The Future Place – JMRX Lectures 2015
Body Language
• My material = intui>ve/observa>onal
• Amy Cuddy = science
Ray Poynter, The Future Place – JMRX Lectures 2015
Amy Cuddy
hWp://www.ted.com/talks/amy_cuddy_your_body_language_shapes_who_you_are
Ray Poynter, The Future Place – JMRX Lectures 2015
The Big Picture
• There is no single, ‘best’ presenta>on style or system
• Focus on the audience and the message
• Have a clear objec>ve for the presenta>on • Develop the narra>ve theme (the story)
• Use ‘devices’ to make it flow beWer
• Prac>ce and rehearse
Ray Poynter, The Future Place – JMRX Lectures 2015
Be ready to tell me the about the ‘devices’ a`er watching it
Ray Poynter, The Future Place – JMRX Lectures 2015
Hans Rosling is the best guide to follow And, TED the best source
Ray Poynter, The Future Place – JMRX Lectures 2015
Thank You!
Ques%ons?
Ray Poynter, The Future Place – JMRX Lectures 2015
The Presenta%on Style Grid
Theatre Formal
Big Picture
Detail
Interna>onal Conference
Japanese Conference
Training Session
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