Topic:-The students are required to identify the pre-requisites for starting a new project

(Assignment to the students) and justify the need for the same with all sources.

Organization:- Launch a new gym.

Submitted to:- Submitted by:-

Miss Sweta Singh Ashutosh Basotra

R1813 “A 22”Because of the following need arises, I am going to launch a new gymnasium

in near jammu city (jammu and Kashmir):-

1) As Many people are going to great lengths to achieve that Angelina Jolie or Brad Pitt

physique so I can capitalize on this trend by opening a gymnasium.

2) As this business is already on its verge but still people want more satisfaction and want to

use new type of equipments for their good looking physique.

3) As most of the gymnasiums in Jammu are not aerobics so there is lot of demand of

aerobics gymnasium so this need can leads to the opening of new gymnasium.

4) In youth there is some kind of trend is going on they must have good biceps, triceps with

good looking chest so that can also be one reason.

5) By the way, people are growing tired of the corporate fitness franchises that offer the

same equipment in the same sterile environments. Members are looking for gyms that are

unique and feel like home.

6) As in Jammu now people are becoming very much fond of muscles magazines so it

means they want to be fit and healthy.

7) As many gymnasiums in Jammu are charging more money and giving less facility so this

also leads to launch a new gymnasium.

8) As lot of gymnasiums in jammu are not segmented according to the income and they

have same fees for every one so I can go for segmentation upper , middle , lower and

according to that I will target.

Prerequisites for launch a new gymnasium :-

1) As if you want to compete at a national level and join various programs and shows

organized by gymnasium federation of India you must get authority letter by that

organization for opening a gymnasium.

2) As the state in which I am going to launch a new gymnasium is Jammu and Kashmir

so there is law by the municipality department that if any one wants to open a

business of any kind, first of all they must get registered themselves in municipality

department and get certificate from there.

3) Register your business and acquire the necessary licenses, permits and other legal

documents. Involve a good lawyer in this step, due to the potential legal complexities

involved.

4) Conduct a feasibility study to determine the viability of opening a gymnasium

business. Define your target market, including the age, incomes and lifestyle of your

potential clients. Research in the locale where you want to open your gymnasium,

taking into account the potential size of your target market in the area.

5) Write up a business plan. A well-researched and written business plan will help you

organize your ideas and market information to create a strategic plan of action. Your

business plan must include an overall statement of purpose, as well as definite critical

objectives that need to be met to be successful.

6) Take into account the capital necessary to open and run the gymnasium. Determine

the capital available to you from your own personal resources, as well as the amount

that you may have to seek through a business loan or investor. The projected income

and return on investment should be included in this analysis.

7) Identify the sort of business entity you want to set up. This can be a sole

proprietorship or partnership, To a large extent, this will depend on your source of

start-up investment, whether personal, through a partnership or from shareholder

investors. The extent to which you want to limit personal liability will be another

factor that will go into this choice

8) Choosing a good location to build a fitness center business is of utmost importance

when you are planning to start a gym business. This is to ensure that you have a

location that is accessible for people who want to exercise and use gym equipment.

You have to therefore determine whether a location that you are eyeing for your

fitness gym business is accessible to the majority of the population who are actually

conscious about physical fitness. Students and the young people, for example, are

among those who frequent the gym health clubs and they are potentially good clients.

You would therefore find it feasible to place your gym business in places that are

accessible and visible to this target market such as near the malls and schools. Being

able to choose a good location can ensure you of a good number of clients who will

use your gym facilities.

9) Choosing better services and facilities for gym :- There are already a bunch of fitness

center businesses that exist and offer the same service that you have. It is therefore to

your advantage if you can stand out from the rest of them by offering your clients

newer and better gym equipment and gym facilities. Few of the equipments you

might want to include in your gym are bike, elliptical, stepper, treadmill, home gym

and multi function trainer, rubber flooring and weight benches. You can check out

from the internet the latest in gym equipment to know whether the facilities that you

are planning to buy are compliant to the demands and needs of your clients. In

addition to this, you might also want to consider giving more services that are

targeted to the interests and needs of your clients. You may, for example, offer your

clients stress management and job application classes that many of them might be

interested to participate in. You might also want to give your clients the option to

request for pop or rock music that they want aired while exercising in your fitness

center.

10) This is the major player for launching a new gym that a well-trained and qualified

Personal trainers well-versed in the business will be required.

11) Obtain adequate insurance to cover the building and the business from lawsuits if

someone would get injured. The insurance is required even if you have members sign

a form stating you are not liable for injury.

12) Organize and implement an effective marketing campaign. This may include things

like sensitizing the public on the importance of exercising, sponsoring events related

to health and fitness or even offering limited free membership. In addition, offer

discounted diet extras that can range from a juice bar to protein rich diet like

soyabean milk , paneer etc. to clients .The best thing to jumpstart your gym operation

is to entice people to work out in your gym. You will find it helpful to offer special

packages, promos, discounted diet and even fitness business cards so people will be

interested to exercise in your gym. Giving your clients big discounts so it can help in

boosting the number of clients that will patronize your health and fitness business.