BRASOV CITY TRANSPORT

COMPANY

Efficiency, comfort and safety of our

services =

50 years of tradition! is the sole operator from the Brasov Municipality that performs subsidized public

transportation services.

was founded, in this current legal status, in 1991, being organized as an entity of public interest, having the mission to manage and deliver public transport services according to the delegated management contract of Brasov City Hall

BRASOV CITY TRANSPORT COMPANY

Ford Bus - 1940 Skoda Bus - 1950

Trolleybus – 1969

HISTORY

MAN Bus - 2012

Executive Management

Number of employees: 836

PRESENT

The executive management of R.A.T. Brasov is provided by the Managing Director I Member of the Board and 3 Executives Directors.

PUBLIC TRANSPORT NETWORK

44 routes summing up to 730,4 km

146 standard buses and 37 articulated buses that operate on 27 routes

(459 km)

28 small size buses operating on 11 routes (155 km)

39 trolleybuses operating on 8 routes (109.8 km single track)

9.749.911 mileage (km) in 2013

50.007.081 travellers in 2013

387 bus stops

146 standard buses and 37 articulated buses that operate on 27 routes (459 km)

BUS FLEET

28 small size buses operating on 11 routes (155 km)

39 trolleybuses operating on 8 routes (109.8 km single track)

STRATEGICOBJECTIVES

Maintaining the standard in transport services according to the contract regulations between R.A.T. Braşov – Braşov City Council

8

ACTIVITIES

Redesigning the organizational structure of the company in order to achieve the company objectives.

Intensifying the control at every level of management and also on the operational areas – public transportation, maintenance, support services and human resources.

Developing a more efficient use of the existing financial resources, the maintenance of a constant flow of capital and of a financial discipline so that the payment deadlines to the state budget suppliers would be done.

We continued:Since 2013

9

Increasing the revenues that the company receives from other sideline activities like renting advertisement spaces, vehicle lifting service, vehicles renting and vehicle technical inspections

Looking for the support of business partners, non-governmental organizations, European Union structural funds for developing local community awareness projects on major issues specific to our services - environmental, infrastructure and mobility

ACTIVITIES

We continued:Since 2013

Developing partnerships with national & foreign companies involved within the public transportion sector, professional associations, unions and other local and regional stakeholders

10

Determining periodical precise targets and performance criteria for each direction, service and department, according to the overall management objectives

A professional evaluation process for all the employees in order to establish new future development programs (certificates, courses, training, participation at conferences, seminars and other programs on each specific area of activity)(ex-INSTRA)

ACTIVITIES

We continued:Since 2013

Developing the Corporate Social Responsibilities , Communication & Awareness policies, becoming an active member of the local community

Developing marketing & awarness campaigns to promote and inform the local community regarding R.A.T. Brasov’s services and projects (new communication system )

11

Analyzing each organizational function and assessing outsourcing opportunities in order to ensure sustainability and increase delivered services efficiency – ongoing

We have started:

The process of auditing the main activity areas such as: operational, financial, procurement - contracting & human resources - ongoing

IT Integrated system design & development I E.R.P.

ACTIVITIES

In 2014

Local survey development to measure customer satisfaction regarding the transport services

12

Sales increasing based of the respecting the new transport local regulations by the others transports companies, cars’ technical inspections & portal advertising

ACTIVITIES

We have started:

In 2014

Design and implemented the profit / loss centers

Increasing the capacity of the electrical public transportation through the acquisition of 10 second-hand trolleybuses

Developing new partnerships in order to increase customer retention and attract new ones

Creating a branding concept for the company's image. Developing the new campaigns to promote transport service (eg. Read and travels), marking European events (eg European Mobility Week, European Trolleybus Day) and participation as a partner in the local events

13

DEVELOPING NEW COMPLEMENTARY ACTIVITIES

Technical Inspection Service for cars

Increasing R.A.T. Brasov’s income through evaluating / opening other two complementary business opportunities:

Development of the transport services within Brasov Metropolitan Area

Taxi service development for Metropolitan Area (green/eco cars)

Business Plan and identifying financial sources

Deadline: January 2015

Opening deadline -according to the business plan

Renting the advertising space on the website „ratbv.ro“

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Computerized management system of public transport - financed with E.U. Structural Funds (traffic monitoring & ticketing)• Value: 7.443.105,74 Euro• Beneficiary: R.A.T Brasov• Applicant : Brasov City Hall

Improvement of five Public Transport Terminals - financed with E.U. Structural Funds• Value: 8.123.910 Euro• Beneficiary: R.A.T Brasov• Applicant: Brasov City Hall

ONGOING PROJECTS

Development of the transport services within Brasov Metropolitan AreaEvaluating of the opportunities routings to/from Prejmer, Cristian, according to the report of the mobility study developed in December 2013

Equipping the improved public transport terminals through Integrated Urban Development Plan - Growth Pole Brasov

15

COMMUNICATION STANDARDS

We have implemented a new system of signage and communication, easy to use and attractive for travelers.

COMMUNICATION STANDARDS

www.ratbv.ro www.ratbv.ro

We have developed a new online portal for communicating, promoting and informing the local community about urban/metropolitan transport services.

The new portal is useful, easy to use, dynamic, interactive, actualized with the latest news regarding our services and soon will be translated in several languages. (English, French, German, Hungarian, Chinese and Japanese)

We also use social media like Facebook in order to be continuously in touch with our customers.

Public tracks

v

Local Council Budget

Regional Structural EU Funds

JESSIA (Joint European Support for Sustainable

Investment in City Areas)

Traffic monitoring and ticketing

Integrated management system

Internet portal

Urban & Metropolitanmobility research

Procedure transport units procurement

ESPECTEDRESULTS

High transport services

standards

Transport with the

metropolitan area

Transforming the organization into a

commercial company

Professional team

development

Sales increasing

2016 2014

2015

2015

2015

2016

Small size busesDiesel buses

Electric buses

Leasing

BERD

Internal infrastructure modernization

2015

Business development

Busines s deve lopmen t

CONCLUSION

The management team is currently

implementing a strategy meant to

optimize all the activities and the use

of resources, so that R.A.T. Brasov

would meet the international

standards of professional services

witin the public transportation of the

passengers.

BRASOV CITY TRANSPORT COMPANY