RASHTRA DEEPIKA LTD
-
Upload
sandeep-nair -
Category
Documents
-
view
284 -
download
1
Transcript of RASHTRA DEEPIKA LTD
-
7/29/2019 RASHTRA DEEPIKA LTD
1/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 1
INTRODUCTION
HISTORY OF DEEPIKA
Deepika has an illustrious history of over a century. It was first published by a
Syrian Christian priest, NidhirikkalManikkathanar, or Father Emmanuel Nidhiri, or
Nidhiri Mani Kathanar, under the masthead NazraniDeepika. (Nazrani in Malayalam
means a follower of Jesus, the Nazraene). The first issue came out on 1887 April 15,
which coincided with Vishu (the spring equinox festival according to Kerala
tradition). The word Deepika in Malayalam means lamp. Printing was on a crude
handmade wooden press.
As its first name denotes, Deepika began as a paper of
Syro Malabar Nasranis or Catholics of Keralas Syrian tradition. For many years it
was run by Carmelites of Mary Immaculate (CMI), a religious order within the
Roman Catholic Church. In 1989 its control was transferred to a Public Limited
Company, RashtraDeepika Ltd. Deepika has a long tradition of going for bold
innovations. It introduced many changes in Malayalam journalism.
Important Things Followed By Deepika While Displaying News
Deepika gives importance to three things while displaying news. They are the
following.
Language
Space Limitation
Completeness
Language
The language used in Deepika is simple, frank and clear. It is very
helpful for the common people to understand the content of the news.
-
7/29/2019 RASHTRA DEEPIKA LTD
2/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 2
Space Limitation
Deepika also gives consideration to space limitation. The news should be included
in a particular space provided. The news should not be too long.
Completeness
One of the important features of news published in Deepika is
completeness. The news should be correct and concise. It should not be too long.
Only then the readers can understand the meaning of the content in an exact manner.
DIFFERENT BRANCHES OF DEEPIKA
RashtraDeepika Limited has its branches in;
Thiruvananthapuram
Kannur
Ernakulam
Thrissur
Kozhikode
Kottayam
-
7/29/2019 RASHTRA DEEPIKA LTD
3/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 3
BOARD OF DIRECTORS
Dr Francis Cleetus (Chairman)
Rev Dr. James Aerthayil CMI (Vice Chairman)
P .P. Sunny (Managing Director)
Fr. Alexander Paikada CMI (Chief Editor)
Fr. Joseph Kurinjipparampil
George Jacob Mannamplackal
ChackochanMalayil
Sunil Joseph Koozhampala C.P.PaulChungath
JohnyKuruvillaPadikkamyalil
Fr. Joseph Kuzhinjalil
-
7/29/2019 RASHTRA DEEPIKA LTD
4/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 4
1.1 OBJECTIVE OF THE STUDYThe objectives of the organization study are;
1. To familiarize the organization.
2. To familiarize the different departments in the organization and theirfunctioning.
3. To understand how the key business processes are carried out in theorganizations.
4. To understand how information is used in the organization for decisionmaking at various levels and
5. To relate theory with practice.
Processes and functions of the organization are the focus and
not data from various departments, which should only be used to help to understand
the organization.
Care to be taken when choosing the organization. Choose the
organization where there is
Accounts and Finance
Personnel and HR
Operations and Systems
Marketing Functions and their interaction with each other.
-
7/29/2019 RASHTRA DEEPIKA LTD
5/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 5
The organization chosen need not be very large, but should
have all the above functional areas for the study. This study is focused on principles
and techniques in use and not on data and information i.e. to gain firsthand knowledge
about how an organization is being run.
The main objective of this study is to know more about the
organization. For that, we have to do various things. They are;
Make the organization chart for the organization and try to understand thefunctions of the managers/officers and supervisors in the different departments.
Identify the key functions of each department and try to understand how it iscarried out (the process). For e.g. Materials department having the purchase
function. Process could be: collect intends, check intends, find suppliers, get
quotes, decide who to purchase from, prepare and issue purchase orders, follow
up till delivery is got.
Interact with personnel and customers to find if there are problems with theprocesses. Make record of our findings.
Find how the following are done in the organization.
1. New product development
2. Marketingo Promotiono Salelocating customerso Contacting customer and making saleo Payment collection
-
7/29/2019 RASHTRA DEEPIKA LTD
6/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 6
3. Operations / Manufacturingo The operations / manufacturing processo Raw materials and conversiono Production planning and controlo Quality control
4. Accounting and Financeo Accounting systems adoptedo Source and application of fundo Costing systemo Pricing systemo Budgeting and budgetary controlo Financial analysis of a few previous years statements of
accounts.
5. Personnel and HRo Recruitingo Inductiono Trainingtypes and where used (process of training)o Performance appraisal systemo Industrial Relation Scenarioo Grievances and grievance handlingo Separation
-
7/29/2019 RASHTRA DEEPIKA LTD
7/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 7
1.2SCOPE OF THE STUDYThe study helps to have a practical knowledge about how an
organization is working. It is also helpful in getting more knowledge about each and
every department. For getting information about the functioning and processes of the
management it is necessary to have an organization study. While working in an
organization it is necessary to have a common knowledge about the functions,
principles, processes and different departments. Thus this organization study will be
very much helpful in future.
It is erroneous to say that the management of a newspaper
organization is different from any other business enterprise. Generally the
management is taken as a body of specialized knowledge based on general principles
when are verifiable in terms of business practice.
Management is a science by itself. The management involves a
lot of manipulation involving planning, organizing, commanding, co-ordinating and
controlling the organization. It is vital to have such a unified concept of the
management, as the successful manager has to plan and control the organization to
meet its objectives.
Planning involves a development of objectives or goals to guide
the overall flow of work. The manager must anticipate repetitive problems and the
situations and must establish policies. The planning will evolve work methods,
standard time for completing assigned tasks and estimates regarding men, material
and money.
Organization is the process of identifying and grouping of the
work to be performed. It also defines and delegates the responsibility and the
authority, thus establishing the relationship between the different groups. The clear
cut enunciation of the individuals or the groups role enable them to work together
most effectively in accomplishing the objectives.
-
7/29/2019 RASHTRA DEEPIKA LTD
8/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 8
The advent of industrial psychology has outdated the word
command now the individual have to be motivated to do a particular job at a
particular place at a particular time in a particular manner. The modern techniques of
production have thus made the selection and the placement of the persons on the team
an important job. Besides, an adequate provision has to be made for communication
with such persons, who must feel the sense of participation in the management. This
can be achieved only by appraising, counseling, coaching and training each person.
Modern industrial structure is usually complex involving
various groups of persons working at different levels of the operations and on
occasions, in different places. It becomes extremely necessary to coordinate the work
of all such groups by balancing, timing and integrating the work of all the groups.
Till now, all activities were revolving around the basic plan,
which has certain objectives. To attain these, it is very necessary to control all the
activities, so that proper appraisal of the process can be undertaken. The controlling
activities will include measurement of work through recording and reporting systems,
evaluation of actual performance against the performance standards and finally taking
of appropriate managerial actions.
-
7/29/2019 RASHTRA DEEPIKA LTD
9/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 9
1.3METHODOLOYThe method of collecting the data needed for the study is classified into two.
They are;
Primary data Secondary data
Primary Data
Primary data is the data that we collect ourselves directly. The
different methods used in collecting the primary data are;
1. Direct Observations
2. Surveys
3. Interviews
1. Direct ObservationsOne of the methods used for collecting primary data is through
direct observation. In this method we visit the organization and have a walk
through and to understand the processes carried out by the different
department. Interact with personnel and customers to find if there are
problems with the processes
2. SurveysAnother method for collecting primary data is survey method.
Survey can be done in two different ways. They are;
Censes method
Sampling method
-
7/29/2019 RASHTRA DEEPIKA LTD
10/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 10
Censes Method
In censes method questionnaire is given to the employees in the
organization. They have to fill the questionnaire. The main limitation of this method
is that sometimes the employees may not answer all the questions in the
questionnaire.
Sampling Method
In sampling method only a few members are selected. The
selected members are considered as samples. Information is collected from these
samples. As the data is collected from selected persons it may not be accurate
completely.
-
7/29/2019 RASHTRA DEEPIKA LTD
11/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 11
3. InterviewsAnother method for collecting primary data is direct interview. I
collected a part of primary data related to RashtraDeepika Limited by interviewing
directly the Human Resource Manager and the Chief of News Bureau. As these
persons
have direct contact with the organization, information collected are accurate. The
major limitation of this method is that they dont disclose all the information relating
to all the departments.
Primary data can be relied on because we know where it came
from and what was done to it. Its like cooking something ourselves. We know what
went into it.
Secondary Data
Secondary data are the data collected from external sources such as;
Internet
Magazines
From other people
Secondary data is cheaper and easier to acquire than primary
data. The problem is that often the reliability, accuracy and integrity of the data is
uncertain. Who collected it? Can they be trusted? Did they do any preprocessing of
the data? Is it biased? Where was it collected? Can the data be verified, or does it have
to be taken on faith?
-
7/29/2019 RASHTRA DEEPIKA LTD
12/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 12
Often secondary data has been pre-processed to give totals or
averages and the original details are lost so we cant verify it by replicating the
methods used by the original data collectors.
In short, primary data is expensive and difficult to acquire, but its trust
worthy. Secondary data is cheap and easy to collect, but must be treated with caution.
1.4DURATION OF STUDYThe duration of study is from 3
rdMay 2010 to 31
stMay 2010.
1.5LIMITATIONS OF STUDY The Management refused to give the information about the department like
Finance and Accounting department.
There was a limitation of time due to the busy schedule of the managers andofficials.
-
7/29/2019 RASHTRA DEEPIKA LTD
13/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 13
2.1 INDUSTRY PROFILE
NEWSPAPER INDUSTRY IN INDIA
The newspaper revolution in India is started in the late 18 th century.
The first major newspaper in IndiaThe Bengal Gazettewas started in 1780. Other
newspapers such as The Indian Gazette, The Calcutta Gazette, The Madras Courtier
(1785), The Bombay Herald (1789) etc soon followed. These newspapers carried
news of the area under the British rule. The Times of India was founded in 1838 as
The Bombay Times and Journal of Commerce by Bennet, Coleman and Company, a
colonial enterprise now owned by an Indian conglomerate. India consuming over 100
million newspaper copies in 2008 is the second largest market in the world for
newspapers, after China.
LEADING NEWSPAPERS OF INDIA AND KERALA
The main national newspapers of India include The Times of India, The Indian
Express, The Hindustan Times, TheAnanda Bazaar Pathrika etc. In Kerala, Deepika
was started as the first Malayalam Daily in 1887 followed by the MalayalaManorama
in 1888, which is the states largest selling newspaper. Other prominent Malayalam
newspapers include Mathrubhoomi, Kerala Kaumudi, Deshabhimani and Mangalam.
-
7/29/2019 RASHTRA DEEPIKA LTD
14/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 14
2.2 COMPANY PROFILE
The dawn of April 15, 1887 witnessed a rare moment in the history
of publishing in Kerala when Deepika, (NazraniDeepika- as it was initially named)Indias first Malayalam Newspaper was first published. A marvel at that time, it was
the realization and fulfillment of a long- cherished dream of many, which its Founder
Editor, Fr. Emmanuel Nidhiry (Nidhirikal Mani Kathanar), a renowned priest and
perceptive, creative thinker of those times, initiated and shaped. The newspaper was
initially printed on a crude, hand- made wooden press built by the legendary and far-
sighted visionary Carmelite Monk, Fr. Kuriakose Elias Chavara (now blessed
Chavara)at Mannanam; a remote hamlet near the town of Kottayam in Central Kerala
over a quarter century before them. This event further marked the epoch- making but
humble dawn of organized, elite, free press journalism in Kerala. The Carmelites of
Mary Immaculate (CMI) congregation managed the newspaper till 1989, when it was
converted into a Limited Company with public participation named RashtraDeepika
Ltd; with a view to giving it fresh impetus, added professionalism and new ethos.
The newspapers founders had high and noble ambitions for this
unique project that served as a major milestone in the evolution and advancement of
literacy in Kerala. Under the dynamic leadership of Fr. Emmanuel Nidhiri, (a versatile
genius and renowned philosopher of those times) and his team of thinkers,
NazraniDeepika marched unflinchingly over the years into the 20th
Century, growing
in stature and spreading its wings further. The printing frequency gradually increased
from weekly to twice a week and later thrice a week. Correspondents and contributors
were from virtually all segments of society.
-
7/29/2019 RASHTRA DEEPIKA LTD
15/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 15
On January 3, 1927, NazraniDeepika was converted into a Daily,
the first ever of the State, re-emphasizing the noble goals its founding fathers had put
forward in its very first issue, namely:
To represent the needs of the common man to the rulers.
To protect and safeguard the inalienable rights of the people.
On August 1, 1939, the newspaper shifted to Kottayam, which has
since become a nerve center for printing and publishing in the state.To give it a more
secular outlook, its name was also then changed to Deepika.Over the years, Deepika
has continued to make a strong inpact on the masses becoming the voice of the
voiceless, staunchly standing out for truth, justice, freedom and equality for all. It is
today a credible, authentic, secular and dignified newspaper committed to genuine
social, cultural and ethical values. It is mouthpiece of the oppressed, a source of
inspiration for many and has carved out a distinctive personality for itself in the world
of newspapers in Kerala; bravely and boldly leading by example from the front.
In 1986, Deepikas year-long centenary celebrations were
inaugurated by Pope John Paul ii and the newspaper commemorated its 100th
year of
publication in April 1987. Well over the past 120 years, Deepika has grown in
strength and stature, standing out boldly for the people, fearing and favoring none. It
has relentlessly fought for the well being of farmers, the weaker sections and the
rights of the minorities, irrespective of caste or creed. It has also maintained a neutral
political stand, earning then appreciation of politicians and leaders, both national and
regional, which has helped it earn added credibility and respect.
In August 1989, Deepika was converted into a Public Limited
Company, RashtraDeepikaLtd.. This was to facilitate the organization to gain
corporate
-
7/29/2019 RASHTRA DEEPIKA LTD
16/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 16
dimensions, stimulation and new ethos so as to enable it to meet the myriad
challenges of the ever growing and highly competitive world. The event has been the
turning point in the history of the organization, which has grown leaps and bounds,
ever since.
CLASS OF READERS
RashtraDeepika publications has the distinction of being widely read by the
affluent, educated and influential class of Kerala society, mostly middle and upper
middle class Christian families, who form the bulk of its readership. Many of their
readers has distinguished and established themselves at the summit of diverse fields of
economic, political and social activities. Top Engineers, Doctors, Bankers, Jewelers,
Share brokers, Industrialists, Businessmen, Agriculturists etc. are regular readers.
Their readers are also receptive as well as widely considered market creators and
market movers.
DIFFERENT VARIETY OF NEWS IN DEEPIKA DAILY
News means important or interesting recent happenings or it
is the interesting or important information not previously known. Same news may be
differentiated from each newspaper based on the policy. News is the integration of 4
Ws and 1 Hi.e,
4 Ws - who, when, where & why
1H - How
It means that who had caused particular event, when,
where and how it was occurred and why.
-
7/29/2019 RASHTRA DEEPIKA LTD
17/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 17
There are different varieties of news published in Deepika Daily. They are;
Political News
International News
Local News
Cultural News
Features
Sports News
Educational News
Youth Edition
Business News
Agricultural News
Obituary Matrimonial
Exclusive News
Sensational News
-
7/29/2019 RASHTRA DEEPIKA LTD
18/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 18
Political News
Political news is classified into International, National and Local.
Deepika publishes all the political issues taking in International, National and
Local level.
International News
Deepika publishes almost all the news of the International level. The main sources
of such news are news agencies, liners i.e. part time reporters, foreign channels
and internet.
Local News
Reporters of Deepika residing in local areas are reporting different
events and news taking place there.
Cultural News
Deepika also publishes news relating to film industries like Silver Screen,
Colliwood, Bollywood etc. and other cultural activities.
Features
Features are articles which have given special prominence
appearing at the editorial page of the newspaper.
Sports News
Like all other newspapers Deepika also publishes news relating to
sports. News relating to sports from different parts of the world is reporting to
Deepika by the liners
-
7/29/2019 RASHTRA DEEPIKA LTD
19/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 19
Educational News
Deepika also devote special place for the educational edition. It is very helpful to
the students who are looking for a better career.
Youth Edition
The Youth Edition is included in Deepika for attracting the youths. This part
consists of information relating to new fashion, current trends etc.
Business News
Deepika provide important position for business news. These are very much
helpful for the business men.
Agricultural News
Agricultural news had given special importance in Deepika. It is
useful for the farmers and other who are interested in agriculture.
Obituary
Like all other newspapers Deepika also publishes news relating to
death, accidents etc.
Matrimonial
Deepika also have a marriage section. This section is helpful for the persons who
are seeking for their life partners.
Exclusive NewsExclusive means a story or news reported only in one newspaper.
Deepika also have a separate section for that.
Sensational News
Deepika also produce sensational news. Sensational news are the news that cause
a state of wide spread excitement.
-
7/29/2019 RASHTRA DEEPIKA LTD
20/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 20
SOURCE OF NEWS
The main sources of news are;
The Reporters
District Bureaus
News Agencies
InternetThe Reporters
Reporters are the asset of Deepika. They are the main source of news.
Deepika have reporters all over the world. There are part time reporters called liners.
Deepika also have local reporters.
District Bureaus
Another source of news is district news bureaus. Deepika has news
bureaus in all the 14 districts in Kerala. Each bureau consists of experienced reporters
News Agencies
News agencies are another source of news in Deepika. News agencies are
organizations that collect news reports for newspapers. It is also known as press
agency.
Internet
The most important source of news is Internet. Through Internet news from
different parts of the world is collected.
-
7/29/2019 RASHTRA DEEPIKA LTD
21/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 21
2.3 PRODUCT PROFILE
PUBLICATIONS:
Deepika (Daily)
RashtraDeepika (Eveninger)
Business Deepika (Economic and Financial Weekly)
Karshakan (Agricultural Monthly
SthreeDhanam (Womens Monthly)
RashtraDeepika Cinema
KuttikaludeDeepika (Childrens Fortnightly)
Childrens Digest (Childrens English Monthly)
Deepika Online
Special Publications
-
7/29/2019 RASHTRA DEEPIKA LTD
22/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 22
Deepika Daily
This is the companys flagship publication and has been a trendsetter
among newspapers of the State, pioneering innovation and new technology. It has
ever stood out for equality, truth, justice and human rights in society as well as
persistently fought for obtaining fair prices for agricultural commodities the
backbone of their economy as well as encouraged the use of high-yielding crop
varieties and scientific fertilizers.
Deepika has always supported the poor, the downtrodden and oppressed both
through its columns and in multiple other ways. The establishment of the Deepika
Educational and Charitable Trust and the Helping the Helpless scheme are
examples of recent projects in this regard, which has enabled countless readers to
reach out and directly and indirectly support thousands of deserving people through
the newspaper.
RashtraDeepikaEveninger
RashtraDeepikaEveninger was launched in April 1992 as Keralas first
organized and professionally edited Eveninger in the State and that too, coming
from an established and reputed daily newspaper group. It is today the largest
selling newspaper of its kind in Southern India with 10 editions and a leadership
of over a million, every afternoon. It provides the latest and the best of news in an
attractive and handy format. Businessmen, traders and the travelling public alike,
throughout the State, eagerly read and appreciate its variety contents. On
exclusive occasions, when circumstances call for, additional editions are printed to
keep the public informed of the most up-to-date information on exceptional issues.
More editions are in the offing in the days ahead. RashtraDeepikaEveninger is
printed from Kottayam, Kochi, Thrissur, Palakkad, Malappuram, Kozhikode,
Kannur, Kollam and Thiruvananthapuram.
-
7/29/2019 RASHTRA DEEPIKA LTD
23/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 23
Business Deepika
Business Deepika is Keralas only economic, financial and
commercial Malayalam weekly newspaper, published since November 1992 and
launched by Indias then President, Dr.ShankarDayal Sharma. It provides informative
and qualitative news of corporate Kerala and India, covering a wide range of related
issues. Bankers, financial experts, stock brokers, investors, traders, businessmen,
management experts and students; all form part of the newspapers readership group.
-
7/29/2019 RASHTRA DEEPIKA LTD
24/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 24
Karshakan
Karshakan, the popular agricultural monthly was launched in March 1993.
Catering to the needs of agricultural Kerala, it appeals effectively to agriculturists,
both big and small, from big time plantation owners to the down-to-earth farmer. The
magazine provides informative guidelines on choices of crops, farming methods,
fertilizer application, pesticides, etc. It is in many ways a seasonal handbook for
farmers, enabling them to apply correct farming methods and reap higher yields. It
also proves to be an ideal magazine for strategists who wish to reach out effectively to
the environs of both rural and urban Kerala, where farming is a way of life.
-
7/29/2019 RASHTRA DEEPIKA LTD
25/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 25
SthreeDhanam
SthreeDhanam was launched in July 1994 as womens and family weekly. Over the
years, it has evolved into a magazine of stature and popularity in Kerala. Its myriad
contents are widely appreciated and alluring to readers, particularly to women; young
and old, traditional and modern. The magazine encompasses their tastes, fancies and
preferences in an elegant and appealing manner.
-
7/29/2019 RASHTRA DEEPIKA LTD
26/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 26
RashtraDeepika Cinema
RashtraDeepika Cinema, launched in September 1995, has been a success
from day one. Attractive, appealing and aesthetically designed, it is an appealing and
popular film weekly. It provides the latest and the best of the glitter and glamour of
Keralas cinema world as well as gives due importance to Bollywood and Hollywood.
Avoiding cheap gossip, its articles are appreciated for their authenticity by even the
big wings of the industry and its opinions have been known to influence the success
of many a film.
-
7/29/2019 RASHTRA DEEPIKA LTD
27/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 27
KuttikaludeDeepika
KuttikaludeDeepika was launched as the first Malayalam monthly for children
in 1952 with a view to publishing a worthy magazine for the new generation. It is now
a popular fortnightly. Children all over eagerly read it and enjoy its assorted contents,
which include stories, puzzles and features of all kinds.
-
7/29/2019 RASHTRA DEEPIKA LTD
28/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 28
Childrens Digest
Childrens Digest English monthly for the young at heart was
launched in January 1997. It has been a winner from its very first issue and is today
second to none in quality and content. Highly popular and cherished all over India and
abroad, the Digest has an array of interesting, amusing, educative and mind-testing
features that make it largest selling magazine in its class. Youngsters and elders alike
enjoy the magazine and enthusiastically look forward to reading it, month after
month.
-
7/29/2019 RASHTRA DEEPIKA LTD
29/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 29
Deepika Online
www.deepika.com made history in October 1997 by becoming the first
Malayalam Daily on the World Wide Web. Receiving over three million hits per day
and combined with its unique features including easy accessibility, live news
broadcasts, personalized websites and e-kathu; a rare and exclusive provision that
facilitates
Malayalees all over to communicate on-line in their mother tongue, their Internet
edition is today the largest read on-line Malayalam Daily. www.deepikaglobal.com,
the English edition is one of the premier Internet English editions in South India. The
modern web radio Deepika Global Radio, is widely appreciated the world over.
Deepika Global SMS sends news to over 25000 Malayalees in 125 countries.
Helping the Helpless the on-line charity fund promoted by deepika.com, continues
to receive tremendous response and to-date, under its auspices, over five million
rupees has been given to the needy and deserving in society, on behalf of well-wishers
and philanthropists from all over the world.
Special Publications
The company has in recent years brought out several special publications in
the better interests of readers including Business Directories, Annual Agricultural
Directories and Higher Studies Directories. The Indian Christian Directory 2000 and
2006 editions, JeevithaVijayam, a book on inspirational thoughts for better living,
and more recently- Kerala VignjanaDeepika a compendium on Kerala on the 50th
anniversary of its formation, Exotic Eastern Paradise a book on tourism in Kerala,
Bon Voyage a handbook for overseas employment seekers and several other value
added publications. The special volume on St.Alphonsa brought out last year in
connection with her canonization from the Deepika group. All these have all been
well received in the market.
PRINTING UNITS
http://www.deepika.com/http://www.deepika.com/http://www.deepikaglobal.com/http://www.deepikaglobal.com/http://www.deepikaglobal.com/http://www.deepika.com/ -
7/29/2019 RASHTRA DEEPIKA LTD
30/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 30
Deepika Daily is printed from their Kottayam, Kochi, Thrissur, Kozhikode,
Kannur and Thiruvananthapuram Units. They have their own presses and premises at
Kottayam and Kannur whereas they use rented presses for printing at other units.
Kottayam Unit covers Kottayam, Idukki, Alappuzha and Pathanamthitta districts.
Thiruvananthapuram Unit covers Thiruvananthapuram and Kollam Districts. Thrissur
Unit covers Thrissur and Palakkad. Kozhikode Unit covers Kozhikode, Malappuram
and Wayanad. Kannur Unit covers Kannur, Kasargode, Bangalore and Mangalore.
RashtraDeepikaEveninger is printed from Kottayam, Kochi, Thrissur,
Palakkad, Malappuram, Kozhikode, Kannur, Kollam and Thiruvananthapuram.
ACHIEVEMENTS irst newspaper in Malayalam to be published on a daily basis. First among Malayalam newspapers to go online. It is still the largest
Indian vernacular online newspaper.
First Malayalam newspaper to devote a full page for sports andagriculture news.
RashtraDeepika, its sister eveninger, is the largest circulated of itskind in India according to ABC.
Online edition- Deepika.com, Deepika global and Deepika globalRadio are also popular among Malayalees the world over.
Altogether, RashtraDeepika group has more than 15 million readers allover the world.
KuttikaludeDeepika, Business Deepika, Childrens Digest,RashtraDeepika Cinema, Streedhanam, Karshakan are the other
publications of the RashtraDeepika Ltd.
DEEPIKAS VISION
-
7/29/2019 RASHTRA DEEPIKA LTD
31/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 31
The newspapers founding fathers envisaged the evolution and
advancement of literacy in Kerala through the rich and educative columns of the
newspaper. The management, 122 years late, today remains committed to the noble
goals had put forward at the inception of the newspaper, namely;
To represent the needs of the common man to the rulers.
To protect and safeguard the inalienable rights of the people.
To fight for Truth, Justice and Freedom and to unite the separated brethren ofKerala.
Deepika also pledges to remain standing out as a voice of the voiceless;
perpetuating truth, justice, freedom and equality. It always aims at being a
credible, authentic, secular and dignified newspaper, committed to genuine social,
cultural and ethical values. It further serves as a mouthpiece of the oppressed, a
source of inspiration for many and has carved out a distinctive personality for
itself in the world of newspapers.
DEEPIKAS MISSION
-
7/29/2019 RASHTRA DEEPIKA LTD
32/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 32
They commit themselves to their readers service and will ensure theirsatisfaction in every service they offer.
They will stand by people for social justice and security by providingaccurate and objective information on time. They will also strive to
influence public opinion for positive social change.
Their employees are their assets. They will ensure transparent andprofessional work environment and constantly assist their people to grow
along with the Company.
They cherish the contribution of their business associates in the valueaddition of their products and services. They will treat them as partners in
their continuous effort for quality improvement.
They recognize the plurality of their society and their role in it. They willpromote and undertake social and cultural activities that will educate, enrich
and synergize the society we live in and bring people closer.
They appreciate the confidence of their shareholders have in them. Theycommit themselves to protect their interest in the Company and will strive to
increase shareholder value in both monetary and prestige terms.
They will ensure, as a team, quality and consistency in every task theyundertake. Also they will always conduct themselves in a manner that
benefits the dignity and image of their organization.
DEEPIKAS MOTTO
-
7/29/2019 RASHTRA DEEPIKA LTD
33/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 33
Excellence in performance.
Best service to all our readers and customers.
Respect for themselves, their colleagues, their company, their products andtheir customers.
PRESENT PROFILE AND PERFORMANCE IN RECENT YEARS
The newspaper and company was taken over by and is under
the direct manager of the Kerala Catholic Church as of January 2008. Since then, its
circulation has more than tripled and its advertisement revenue also increased
substantially. Special value added publications have been brought out in recent years
such as The Indian Christian Directory, Exotic Eastern Paradise, Higher Studies and
Nursing Directories, Exclusive volumes on Blessed Chavara and St. Alphonsa etc.
The quality and content of Deepika Daily and its seven allied publications have also
significantly been improved. More qualified and experienced personnel have joined
various departments. Several professionally qualified and eminent persons have alsojoined the management team as Directors to further strengthen its base.
RANKING
Deepika is a newspaper with valued principles and ethics but a
predominantly regional newspaper. It would be ranked as the fourth largest in Kerala
in terms of sales volumes, preceded by MalayalaManorama, Mathrubhoomi and
Kerala Kaumudi. It hopes to improve its position to the second position in an
organized and systematically planned manner over the next few years.
-
7/29/2019 RASHTRA DEEPIKA LTD
34/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 34
MANPOWER
The RashtraDeepika Ltd. Group has a manpower strength of over 500
dedicated and qualified personnel working at various printing units and offices all
over Kerala and India in different capacities. Matters related to personnel are handled
by Human Resource Department at the companys Head Office in Kottayam.
FUTURE PLANS
The company is mulling the revamping of its Daily and other publications
in a phased manner. More improved output quality, professional coverage of news,
starting of new editions, effectively and economically developing its infrastructure,
publications quality, news sources, personnel output etc. are being planned.
Improved business promotion techniques and strategies are on the anvil. Ways of
facilitating faster productivity and reducing production costs as well as other
overheads are being planned. The company further aims to enhance its readership
portfolio and become an even more forward looking, progressive, popular and
profitable newspaper in the days ahead, living up to the myriad.
-
7/29/2019 RASHTRA DEEPIKA LTD
35/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 35
RASHTRA DEEPIKA LTD.
ORGANIZATION CHART
Chairman
MangingDirector
Gen. Mgr.(CIR.)
Unit CIR.Mgrs.
CIRC. Execs& Office
staff
Dir . Mktg
DGM(ADVT.)
Unit Advt
Mgrs
Advt Execs& office staff
Chief Editor
CNE
Rrsident
Editors
SubEditors/Bure
au chiefs
FM
AFMs
A/Cs Staff
HRM Prch. Mgr
RMs & Prch.Officer
Production
Staff
-
7/29/2019 RASHTRA DEEPIKA LTD
36/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 36
DIFFERENT DEPARTMENTS IN RASHTRA DEEPIKA
There are six departments. They are;
Editorial
Circulation
Marketing Department
Human Resource Department
Finance and Accounting Department
Production Department
STRUCTURE AND FUNCTIONS OF DEPARTMENTS
The office administration at head office is under the
control of the Chief General Manager (Admn.) with the other departmental heads
reporting to him, i.e. Human Relations, Advertisement, Circulation, Finance, Public
Relations and Production.
The company also has Bureaus, Sub Offices, or Local
Reporters (Stringers) in virtually all major towns of the state. These are for better
acquiring News and Advertisements, co-ordinating Circulation Promotion and
facilitating collection of news paper dues. Funds received at these places are later sent
to the respective Unit Office or remitted in the bank. All such sub offices will be
having Editorial as well as Advertisement and Circulation department personnel.
-
7/29/2019 RASHTRA DEEPIKA LTD
37/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 37
3.1 EDITORIAL DEPARTMENT
Editorial work involves of two different types.
Obviously the first one is reporting and the second one is subbing.
The reporting can be done by local reporters stationed
in towns other than the place of the publication. Deepika have its reporters at all major
towns, which have significant contacts with its primary area of circulation.
All the copy that is filed by the reporters and the
news agencies cannot be accommodated in the newspaper due to paucity of space.
Naturally, certain selection has to be done with an eye on the tastes of the readers. On
occasions the copy needs rewriting, further pictures, attractive headlines and eye
catching displays. This work is done by sub-editorial staff, who works under the
guidance of Editor. He has to be fully aware of the needs and likes and dislikes of his
product accordingly.
Proof readers are essential members of the editorial
team, which is usually well served by the Morgue or library which provides up to date
references on all important events and personalities.
-
7/29/2019 RASHTRA DEEPIKA LTD
38/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 38
STRUCTURE OF EDITORIAL DEPARTMENT
Chief Editor
Chief Reporter Executive E
ditor Reference Section
Reporter News Editor
Sub Editor
Proof Reader
-
7/29/2019 RASHTRA DEEPIKA LTD
39/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 39
3.2 CIRCULATION DEPARTMENT
A newspapers circulation is the number of copies it distributes on an
average day. Newspaper circulation rates are currently experiencing a downward
trend. Circulation is one of the principal factors used to set advertising rates.
Circulation is not always the same as copies sold, often called paid circulation, since
some newspapers are distributed without cost to the reader. Readership figures are
usually higher than circulation figures because of the assumption that a typical copyof the newspaper is read by more than one person.
In Deepika the head of the circulation department is the General Manager
Circulation. The General Manager is assisted by the Unit Circulation Managers. They
coordinate all the matters relating to circulation at each unit. Under them reporting to
the Unit Circulation Managers are field executives, who are primarily responsible for
coordinating and promoting circulation promotion. Local reporters in prominent
localities also render external support to the circulation staff in their promotion work.
Circulations are audited by independent bodies such as the Audit Bureau of
Circulations to assure advertisers that the given news does newspaper does indeed
reach the number of people claimed by the publisher. One of the reasons behind the
increasing circulation of Deepika is that it produces publications for all types of
people, like children, youngsters, middle aged people, women etc. Its
RashtraDeepikaEveninger is the largest selling newspaper of its kind in South India
with 10 editions and a readership of over a million, every afternoon.
-
7/29/2019 RASHTRA DEEPIKA LTD
40/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 40
STRUCTURE OF CIRCULATION DEPARTMENT
MANAGING DIRECTOR
GENERALMANAGER
(CIRCULATION)
UNIT
CIRCULATION
MANAGERS
CIRCULATION
EXECUTIVES
OFFICE STAFF
-
7/29/2019 RASHTRA DEEPIKA LTD
41/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 41
3.3 MARKETING DEPARTMENT
Marketing is a social and managerial process by which individuals and groups obtain
what they need and want through creating and exchanging products and value with
others.
The mission of marketing is satisfying customer needs. That takes place in a social
context. In developed societies marketing is needed in order to satisfy the needs of
societys members. Industry is the tool of society to produce products for the
satisfaction of needs.
The main function of Marketing Department is Advertisement. In
Deepika the head of the marketing department is the Director Marketing. He is
assisted by Deputy General Manager. Under the Deputy General Manager is the Unit
Advertising Managers. They are coordinating matters relating to advertisement and
marketing at each unit. The senior executives are assigned a specific area and charge
of the office there. Local reporters in prominent localities also render external support
to the Advertisement staff in their promotion work.
Marketing department has other three important functions. They are;
Connective function.
Integrative function. Function of business enterprise.
-
7/29/2019 RASHTRA DEEPIKA LTD
42/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 42
Connective Function
Marketing has a connective function in the society. It connects supply
and demand or production and consumption. At micro-level, marketing builds and
maintains the relationship between producer and consumer.
Integrative Function
At business unit level, marketing can have an integrative
function. It integrates all the functions and parts of a company to serve the markets.
Marketing was born out of a need to take better into consideration the demand
factors in production planning. The function of marketing is to channel information
of consumer needs to the production and satisfaction of needs to customers. The
basic power of marketing is the aspiration to produce and sell only that kind of
products which have demand. Marketing integrates the whole company to serve this
demand. Marketing aims at effective production systems, where information is
transmitted effectively between production and consumption.
Function Of Business Enterprise
Another function of marketing is as a function of a business enterprise
between production and markets taking care that products move smoothly from
production to customers.
FUNTIONS OF MARKETING MANAGER
There are mainly three functions for the Marketing Manager. They are;
Exchange Function
Distribution Function
Facilitating Function
-
7/29/2019 RASHTRA DEEPIKA LTD
43/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 43
Exchange Function
Exchange functions include two sub functions i.e.
o Buying ando Selling
One of the important functions of Marketing Manager is buying.
Buying include purchasing the raw materials needed for printing, such as ink, printing
paper etc. Another important function is selling. Advertisement is the most common
technique used for selling.
Distribution Function
Distribution function includes other sub functions. They are;
o Transportationo Storageo Processing and packagingo Grading and standardization
Physical functions enable the actual flow of commodities
through space and time from publisher to the reader. Assembling or concentrating the
product at convenient points allows its economical transport. This is a valuable
function which is often overlooked in the public perception of traders. Storage allows
the newspaper and other publications to be held till the time of delivery. Processing
transforms the commodity into the publications desired by the readers. Grading and
standardization allow the reader to be more confident of the standard of the
publication being purchased.
-
7/29/2019 RASHTRA DEEPIKA LTD
44/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 44
Facilitating Functions
Another important function of the Marketing Manager is
facilitating function. It is composed of various sub functions such as;
o Financing ando Risk bearing
Financing and Risk bearing are two important facilitating
functions. Other facilitating functions enable publishers to respond to readers needs
and thus provide newspaper and other publications in the locations, quantity and form
desired.
Among all the above functions the most important function is
advertising. A newspaper cannot exist without advertisements. All major functions
relating to advertising is done by the Advertising Manager. He is assisted by the
Assistant Manager. Under the Assistant Manager there is various staff like
Advertising Representative, Scheduling Clerk, Billing Clerk and Accounts and
Realization Clerk.
The Advertisement Representative will call on direct advertisers,
while the managers will call on National Advertisers and their advertising agencies.
-
7/29/2019 RASHTRA DEEPIKA LTD
45/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 45
STRUCTURE OF MARKETING DEPARTMENT
MANAGING DIRECTOR
DIRECTOR MARKETING
DEPUTY GENERAL
MANAGER(ADVERTISING)
UNIT ADVERTISEMENT
MANAGERS
ADVERTISEMENT
EXECUTIVES & OFFICE
STAFF
-
7/29/2019 RASHTRA DEEPIKA LTD
46/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 46
3.4 HUMAN RESOURCE DEPARTMENT
In RashtraDeepika Ltd, the top position is occupied by the Managing
Director. All other departmental heads will come under him. The head of the Human
Resource Department is the Human Resource Manager. He is handling all the issues
relating to the human resource. The Human Resource Manager is assisted by the
Human Resource Executives. Under the Human Resource Executives there is Resident
Managers.
Functions of Human Resource Management
Integral to the Human Resource Management (HRM) functions are;
Recruitment and selection
Training and development
Appraising
Wage and salary administration
Disciplining workers
Industrial Relations
-
7/29/2019 RASHTRA DEEPIKA LTD
47/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 47
Recruitment and Selection
These deal with hiring and employing of the human beings
in the organization. With respect to selecting employees, managers are well
advised to avoid hiring out of desperation, to develop appropriate interview
questions and formats that focus on key behaviours and skills that are needed for
the job, to carefully check all references given by an applicant, and to avoid
overselling the position. At its core, appropriate employee selection depends upon
matching the individual to the job. This requires a comprehensive job description
that clearly delineates the behavior of the job.
Training and development
One of the important functions of the Human Resource
Manager is giving training and development to the selected employees. Training
and development helps to improve the performance of the employees and thereby
increasing the efficiency of the organization.
Appraising
Another important function of the Human Resource
Manager is appraising. What is necessary is for the appraisal is to be directly
related to the job requirements and to specific standards and measures known to
the employee as well as the supervisor. Since supervisors frequently conduct
appraisals of subordinates, there are some specific steps that should be taken in
order to prepare for the interview, i.e, review the record and personal history of
the person by collecting all the information, including that from other people.
Look into the persons background, service time with the company, previous
positions held and what progress the person
-
7/29/2019 RASHTRA DEEPIKA LTD
48/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 48
has made since joining the company. Study any notes made of all marketing systems
have evolved within the constraints and conditions placed upon them by the
production sector and by the nature of the goods being marketed. The type of
publications, the number, size and density of producers, the infrastructure and policy
and institutional environments all determine the type of marketing system and the
effectiveness with which it operates.
Wages and Salary Administration
Another major function of the Human Resource Manager is wages
and salary administration. These are related with wage and salary surveys, job
evaluation, merit rating and incentives. Wage and salary are given according to the
work done by the employee.
Disciplining the Workers
Disciplining the workers is another important function of the Human
Resource Manager. The Human Resource Manager requires competency in not
solely to punish but also to effect change in workers behavior and attitudes. Heshould have a control over the behavior of the employees.
Industrial Relations
The Human Resource Manager helps in keeping good
industrial relations. This area deals with the maintenance of overall employee
relations functions. Keeping good industrial relations help in maintaining a good
working environment. This will help in increasing the efficiency of the organization
and thereby helps in smooth functioning of the organization.
-
7/29/2019 RASHTRA DEEPIKA LTD
49/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 49
STRUCTURE OF HUMAN RESOURCE DEPARTMENT
MANAGING DIRECTOR
HUMAN RESOURCE
MANAGER
HUMAN RESOURCE
EXECUTIVES
RESIDENT MANAGERS
-
7/29/2019 RASHTRA DEEPIKA LTD
50/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 50
3.5 FINANCE AND ACCOUNTING
In Deepika the head of the Finance and Accounting department is
the Finance Manager. He is dealing with all the matter relating to finance. The
Finance Manager is assisted by Assistant Finance Managers. Under the Assistant
Finance Managers there are Accounting staff.
Functions of Financial Department
This area deals with the record-keeping of various transactions and
management of financial resources. The important functions of the Finance and
Accounting department are;
Financial Accounting
Management Accounting
Costing
Investment Management
Taxation
-
7/29/2019 RASHTRA DEEPIKA LTD
51/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 51
Financial Accounting
Financial Accounting relates to the record-keeping of various
financial transactions, their classifications and preparation of various statements to
show the working of results and financial position of the organization.
Management Accounting
Management Accounting deals with the analysis and interpretation of
financial records so that management can take certain decision.
Costing
Costing deals with the recording of costs, their classification,
analysis, interpretation and cost control.
Investment Management
Investment Management takes care of how the financial resources
can be applied to various alternatives.
Taxation
This area deals with the management of various direct and indirect
taxes which the organization has to pay.
-
7/29/2019 RASHTRA DEEPIKA LTD
52/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 52
STRUCTURE OF FINANCE AND ACCOUNTING DEPARTMENT
MANAGING DIRECTOR
FINANCE MANAGER
ASSISTANT FINANCE
MANAGERS
ACCOUNTING STAFF
-
7/29/2019 RASHTRA DEEPIKA LTD
53/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 53
3.6 PRODUCTION DEPARTMENT
In Deepika at the top of all departments is the Managing Director.
The head of the Production Department is the Regional Manager Sales and Public
Relation Chief Head. He is dealing all the matters relating to production. There is
production staff under the Regional Manager Sales and Public Relation Chief Head
for assisting him in the production work.
Production department is usually grouped in two subsections.
They are;
Composing
Printing
Composing
All the copy is composed in this section, under the supervision of a
Printer, who is constantly in touch with the Editorial department. He ensures that the
editorial instructions are properly complied and the entire matter is set within the
shortest possible time. Once it is read and corrected, the pages are made as per layouts
prepared by the editorial. The page proofs are once again checked and then pages are
released to the printing section either for the flonging or the printing.
Printing
Printing section will be primarily concerned with the printing and
on occasions with the packing of the copies. The packages are made as per the
instructions of the Circulation department which will arrange for their distribution.
-
7/29/2019 RASHTRA DEEPIKA LTD
54/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 54
STRUCTURE OF PRODUCTION DEPARTMENT
MANAGING DIRECTOR
REGIONAL MANAGER SALES
AND
PUBLIC RELATONS CHIEF HEAD
PRODUCTION STAFF
-
7/29/2019 RASHTRA DEEPIKA LTD
55/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 55
STRENGTHDeepika has a distinction of being one of the top newspapers of the state and has
several distinct advantages like;
Having manpower of more than 500 dedicated and qualified personnelworking at its various printing units and offices all over Kerala and India
in different capacities.
Company has high future growth.
Effective organizational planning.
Readers satisfaction is an important strength of the organization.
Being read by people with ample purchasing power.
Being read by an educated class of people.
Being read by people who belong to the noble Christian and Catholiccommunities.
Being read by people who are considered market movers and marketmakers and more open to new products and processes.
Being read by those who prefer quality and brand name to quality orprice.
High ethical standards.
-
7/29/2019 RASHTRA DEEPIKA LTD
56/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 56
Wide product range.
Management-Employee relationship.
Being a newspaper with remarkable influence in several core commercialtowns and districts of Kerala including Kottayam, Pathanamthitta,
Alappuzha and Idukki.
These and other such factors give it a competitive edge and
enhanced strength over other newspapers as well as enable it to receive more
advertisements.
WEAKNESS
Quality of paper used for printing the newspaper is low.
High production cost compared to the volume of production.
Employees are congested because of the tight schedule.
Advertisement of the company is very less as compared to that of thecompetitors.
Lack of professionalism in some area.
-
7/29/2019 RASHTRA DEEPIKA LTD
57/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 57
OPPORTUNITIES
The company has effective planning so it can also dominate in the foreigncountries.
The company has enough facility for future expansion.
New technologies.
Variety marketing techniques.
Accurate time and speed.
THREATS
One of the important threats of the organization is though competition.
Threats from lower circulation. Threats from the lower market share.
-
7/29/2019 RASHTRA DEEPIKA LTD
58/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 58
FINDINGS
One of the important things I found in RashtraDeepika Limited is that there isa cooperation of more than five hundred dedicated and qualified personnelworking at its various printing units and offices all over Kerala and India in
different capacities.
Superior and subordinates keep good relationship between each other in theorganization. It helps a lot in the smooth functioning of the organization.
Though Deepika was started as the First Malayalam Daily in Kerala, it is notthe States largest selling newspaper.
Employees are highly motivated and labour problem such absenteeism, labourturn over etc. are relatively low.
The greatest asset of the organization is the highly skilled employees who helpin the smooth functioning of the organization.
The employee morale is also very high.
A strong relationship with the clients of the firm helped in the growth of thefirm.
The influence of Deepika on overseas market is too low.
The majority of workers are satisfied with the labour welfare measuresprovided with the company.
The labours are satisfied with the relationship with the management and thegrievance handling procedures of the company
-
7/29/2019 RASHTRA DEEPIKA LTD
59/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 59
SUGGESTIONS
Employee should be given the right opportunities to use the recreationalfacilities.
Training facilities should be improved. Employees should be rewarded well for suggesting creative ideas and thus can
be motivated.
To create a conductive climate to motivate and encourage the employees. Improving upon the current strategies.
Deepika should focus on improving its paper print quality. This would play amajor role in communication its modernization efforts to the end users. This
effort should be coupled with a more attractive lay out should focus on giving
a face lift to the newspaper. This effort would also help the firm to attract
more customer segment.
-
7/29/2019 RASHTRA DEEPIKA LTD
60/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
Page 60
CONCLUSION
Newspaper must be produced quickly, accurately,
attractively and economically. Today, when electronics has made tremendous
strides and new communications machinery has been developed, the boundary
between news editing and typesetting often overlaps and it has become difficult to
draw a line between them clearly. And as mechanization of typesetting and
composing advances, corresponding improvements in make-up techniques have
become necessary.
In an increasingly aggressive and dynamic market,
RahtraDeepika Limited has significantly enhanced its reader base, advertisement
revenue and popularity of its publications. Professional Directors with considerable
business experience have joined the organization, giving it added vitality and vivacity.
The company also has some of the finest journalistic talent in Kerala, many of who
have won laurels; regional, national and international. The Internet edition with value-
added features and several million hits daily, habitually makes waves and is a major
source of news and information for Keralites the world over. Added to this, the
unstinted support of its readers together with the invaluable support and confidence
reposed by shareholders has helped the organization grow in strength and stature over
the years. Equipped with all this, RashtraDeepika Limited gallantly marches on in the
twenty first century, continually setting land marks and mile stones in its relentless
pursuit for excellence.
Above all I feel completely overwhelmed to have been a
part of this institution atleast for a short period of time.
-
7/29/2019 RASHTRA DEEPIKA LTD
61/61
AN ORGANISATION STUDY AT RASHTRA DEEPIKA LTD, KOTTAYAM.
BIBLIOGRAPHY
www.Deepika.com
www.wikipedia.org
Human Resource ManagementT N Chabra
Manual study of Deepika daily Kottayam
Human Resource Management- Shashi K Gupta,Rosy Joshi
http://www.deepika.com/http://www.deepika.com/http://www.wikipedia.org/http://www.wikipedia.org/http://www.wikipedia.org/http://www.deepika.com/