Ralf Wall

45-423WestwoodDrive,KitchenerONN2M5B5|www.raflar.com|artist@raflar.com|(226)972-7169

SUMMARY

I am a passionate creative graphic artist with the ability to generate key messages, illustrations and innovative marketing materials. With my vast experience I have perfected my ability to quickly understand customer needs and enable them to translate their key messages into attractive and cost effective graphic messaging. My skills include design of marketing materials for both digital and print using typography and photographic images. Currently I have had the opportunity to create lesson plans and teach at local art institutes.

Selected Skills:

PROFESSIONAL EXPERIENCE Professional Artist Jan 2015 - Present Wallhalla Art Studio, Kitchener, ONT

• Full time fine artist with a focus on watercolour landscapes and acrylic abstracts, • Travel throughout Southern Ontario to paint on location, • Design graphic materials and implement marketing strategies in both print and digital, • Manage event schedules and art show setups, • Showcase my work at art festivals, events and galleries, • Complete commission work on time and according to client specifications, • Teach classes on various art subjects privately and at Button Factory Arts and Homer Watson

House & Gallery. Graphic Designer Oct 2010 - Jan 2015 Sun life Financial, Waterloo, ONT

• Collaborated with Marketing and Campaign Specialists to develop and design innovative and attractive campaign materials in a very fast paced environment.

• Delivered on time and on budget all graphical material for new and existing marketing materials for various marketing segments, including print and digital

• Maintaining a strong and consistent brand guideline between all company branded and co-branded marketing materials.

• Collaborated with the Digital Marketing Team to create effective email and website templates co-branded for each client

• Nominated for an iStar Award for my work with Client Solutions Marketing

• SEO optimization • Microsoft Office • Digital and fine art

illustrations

• Adobe Creative Suite: Illustrator, Photoshop, Acrobat and InDesign

• Dreamweaver, interactive website design, online ads, email design

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Freelance Graphic Artist 1992 - 2010

• Primary negotiator of contracts for service with potential clients • Completion of various projects including illustration, logo designs, promotional flyers, business

cards, calendars and websites • Creation of client-side content management for local and international clients for online

catalogues and portfolios • Work in conjunction with clients’ resident programmers to integrate graphical interfaces and

intuitive navigational design • Creation of instructional animations utilizing Macromedia Flash • Concept and painting of over 40 full-scale murals for restaurants, bars, commercial retailers and

private homes

Flashpoint Productions – Graphic Designer 2007 – 2010

• Management of branding for a company that provides disc jockey services for weddings, school dances, corporate functions and other venues

• Creation of all graphics from conception to design to print for marketing and promotional materials

• Design and production layout of company brochures, advertising postcards, flyers, direct mail, and trade show materials

• Creation and management of interfaces for interactive online party planner and online music request system, working in conjunction with programmers

• Creation and promotion via advertisements in various trade magazines • Creation of graphic templates to implement the backend coding • Regular monitoring of the corporate website on all search engines • Up-to-date SEO trends • Creation and maintenance of company website with extensive ongoing changes • Development of presentations in both Microsoft PowerPoint and Macromedia Flash • Artistic design and painting of murals for the office and K-W Santa Claus Parade Float

Big Juice Media/Who2beton – Graphic Designer/Project Manager 2000 – 2007

• Ensured that all projects were completed on time, maintaining a high standard of quality • Worked in conjunction with the marketing department located in Vancouver and the

programming department located in Montreal • Monitored the completion of new websites and marketing promotions, integrating high-

end graphics with SEO friendly content • Managed all graphical elements of marketing promotions and online interfacing • Created logos, interfaces, banners, Flash movies and websites using Adobe Illustrator,

Adobe Photoshop, Macromedia Flash and Macromedia Dreamweaver • Designed sports PDFs and online newsletters

Digitized Solutions Inc. – Graphic Designer 1996 – 2000

• Created web site interfaces for various clients using Adobe Photoshop, Macromedia Flash and Microsoft FrontPage

• Worked collaboratively with ASP and E-commerce programmers • Member of the team that won a Silver ICON Ad Award for best website

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EDUCATION

Visual Creative Art and Design Diploma - Niagara College of Applied Arts & Technology

• Graduate, Visual Creative Art and Design program. • Courses included typesetting, hand lettering, creative layout and design, silk screening,

life drawing and illustration using many different mediums. Created winning design for Creative and Visual Art Program brochure

VOLUNTEER EXPERIENCE

Kitchener-Waterloo Little Theatre – Artistic Director Chair

• Oversaw the creation of set designs and all promotional material Juvenile Diabetes Foundation – Volunteer Artist

• Donated a large full-scale mural (8’ x 12’) for the Juvenile Diabetes Foundation, which is hanging in the DEC wing of the Grand River Hospital in Kitchener

Heart and Stroke Foundation – Artistic Director Chair

• Acted as Artistic Director Chair for The Heart and Stroke Foundation’s First Annual Mardi Gras Masquerade Fund-raiser

Citizens Concerned with Crimes against Children - Designer

• Designed a Christmas Carol Book in collaboration with Mega Pizza and Citizens Concerned with Crimes against Children

Community Festival Volunteer

• Assisted in various community festivals, Arts Fest, Kid’s Park and Cedar Hills Community Festival with setup, entertainment (acting, skits) and artistic portraits.

Referencesavailableuponrequest