Radio questionaire analysis

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This shows majority of the responses are female. Although there is still a good amount of male responses so that this questionnaire would not be gender bias.

Transcript of Radio questionaire analysis

Page 1: Radio questionaire analysis

This shows majority of the responses are female. Although there is still a good amount of male responses so that this questionnaire would not be gender bias.

Page 2: Radio questionaire analysis

There is a mixed response of peoples ages. This is good because it is not age bias here although I need to target my audience specifically for the age category more likely to watch my documentary.

Page 3: Radio questionaire analysis

These responses make it clear to me that I need to have my radio advert playing frequently for those people to hear it as they only listen to the radio 1-5 hours every week so they could miss hearing it.

Page 4: Radio questionaire analysis

Many of the responses replied back with fire radio station or heart. As these are the two most popular radio stations, It would be most effective to play the advert on these stations to attract a wider audience.

Page 5: Radio questionaire analysis

This clearly shows me that I need to have the radio advert played in the morning as this is when most people will be listening and I can attract a wider audience from this to watch the documentary.

Page 6: Radio questionaire analysis

From these questions I can get an idea of the type of advert that people remember the most. All of the suggested responses are very catchy radio adverts that are almost like jingles. Psychological studies show that the brain encodes better acoustically with upbeat rhythms. However this does not fit in well with my theme of documentary therefore I will make it more empathetic to draw people in.

Page 7: Radio questionaire analysis

These responses are not very helpful as they do not give detailed responses. This could be due to having a small sample group or asking the same characteristic group.

Page 8: Radio questionaire analysis

The clear choice from this is to use slow, sad music within the documentary as this would set the tone and atmosphere of the documentary.

Page 9: Radio questionaire analysis

From these, it is a clear indication that a female voice would be expected although ‘other’ was ticked, the answers were not appropriate, I will use a female voice over but also incorporate a male voice to show authority and change the tone of the documentary.

Page 10: Radio questionaire analysis

Most of these comments are valid and possible things that I will consider when creating my documentary .

I will draw upon the real life situations about how they live and what can be done to help them. But also try and avoid to make it completely gloomy as I think this would not appeal to as many people.