Monday, July 8, 13

BLACK PINE CALIFORNIA COAST

PINOT NOIR

“I believe the California Coast is the best

place in the world to make Pinot Noir.

I’ve spent the last 14 years crafting

lush and complex Pinots from some of the

best vineyards up and down the coast. That

journey has brought me to this place, to this

wine. Black Pine means Pinot Noir.”

– Roger Roessler, Founder

Monday, July 8, 13

PINOT NOIR’S SWEET SPOT

Our Black Pine hits Pinot Noir's Sweet

Spot with complexity, nuance and the

lush mouthfeel that makes Pinot Noir so

special. It’s the perfect wine for

everything from burgers and a casual

evening at home to a warm, inviting

cassoulet and a romantic dinner for two.

Monday, July 8, 13

SYNERGYRESTAURANTS & WINE

Roger Roessler spent more than 40 years

creating and growing restaurants. As fine

wine became more of an emphasis in

those restaurants, Roger found himself

becoming more and more interested in

wines and winemaking. One of those

restaurants, the Swiss Hotel in Sonoma,

drew him to make his permanent home

in wine country in the 1990s. Once he

got there, it wasn’t long before his dream

of making wine became a reality.

Monday, July 8, 13

ROESSLER CELLARS

PINOT CREDIBILITY

In 2000, Roger and his brother Richard created

Roessler Cellars and began crafting single vineyard

and appellation blended Pinot Noirs from selected

vineyards up and down the California Coast.

Over the next decade, they applied what they had

learned from years of tasting, working with

growers and developing their own vineyards – one

in Annapolis in far northern Sonoma County, one

at the western edge of Carneros in Sonoma Valley

and one in Anderson Valley. The brothers garnered

a dedicated following for their texture-driven,

delicious and expressive small-lot Pinot Noirs.

Monday, July 8, 13

With the goal of taking the Roessler label to the next

level, Roger and Richard agreed to merge that label

into Hall Wines of Napa Valley and created their

current wine venture, R2 Wine Company. In the years

that followed, Roger found that although he loved the

complexity and individuality that vineyard designated

Pinots offered, he increasingly enjoyed the consistency

and wider appeal of appellation blended Pinot Noirs

and really loved the process of creating these blends.

Their predictability and broader palate appeal also

made these blends far easier to pair with food. He

began to focus more on these blends at Roessler

Cellars, but his epiphany with these wines came with

his creation of Black Pine Pinot Noir.

R2 WINE CO.THE BLACK PINE JOURNEY

Monday, July 8, 13

BLACK PINE’S SUCCESS BY THE NUMBERS

PINOTREPORT f o r p e o p l e p a s s i o n a t e a b o u t w e s t e r n p i n o t n o i r

ISSUE NO. 86 www.pinotreport.com RELEASE DATE: 4/15/13

PINOTREPORT SMART BUY! "Lush and silky…"

R2 Wine Company Pinot Noir California Black Pine 2011 Deep ruby color; ripe, bright cherry aromas with rich, spicy notes; complex, rich lush cherry flavors with vanilla, spice and earth notes; lush, silky texture; good structure and balance; long finish. Lush, silky Pinot with terrific balance. Grilled pork chops would be great with this.

871 cases made $26 Score: 93

PINOTREPORT for people passionate about western pinot noir

Greg Walter Editor and Publisher

Patrick Mullane Contributing Editor

PinotReport (ISSN 1539-5197) is published monthly by PinotReport LLC, PO Box 2051, Sonoma, CA 95476. All contents Copyright © 2013 PinotReport LLC. All Rights Reserved. Short passages may be quoted without permission if proper credit is given to PinotReport.

To Subscribe Subscriptions to PinotReport are available at the rate of $75 for one year (online) and $125 for one year (print). To subscribe, visit www.pinotreport.com.

About Our Tastings We taste wine in flights of usually no more than 12 wines. All tasting unless otherwise noted is done blind by the Editor.

The tasting coordinator (who does not taste) arranges and bags all wines, which are then scored and comments recorded before bags are removed. Our tastings are done under controlled, consistent conditions.

Here is PinotReport’s 100-point scale:

96-100 SUPERIOR; it doesn’t get better. 90-95 OUTSTANDING; approaching the best 86-89 ABOVE AVERAGE; a good Pinot. 80-85 AVERAGE; OK if it’s all you have. 60-79 BELOW AVERAGE; not recommended. 50-59 UNDRINKABLE.

PinotReport / Issue #86 1 Email: gswalter@pinotreport.com

93

87 Gold

Monday, July 8, 13

BLACK PINE MEANS

PINOT NOIR!

Originating in France, the grape variety Pinot

Noir got its name because the first Pinot Noir

grape clusters resembled the shape of the pine

cones from the Black Pine tree indigenous to

southern France. “Black Pine” seemed to Roger

to be a fitting name for the wine he wanted to

immediately evoke the image and flavor of

“Pinot Noir” to wine lovers everywhere.

Monday, July 8, 13

OUR TARGETMonday, July 8, 13

Marketing Approach... Shareable!Social - networked social platforms for sharable experiences.

Mobile - optimized web and applications for ease of use and purchase.

Digital - location and demo targeted digital ads that enhance experience.

Exceptional UX - every touch point from the tasting room the labels themselves will

offer an exceptional and sharable user experience.

Monday, July 8, 13

SINGLE VINEYARDS

THE BIG 4

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BLACK PINE

Monday, July 8, 13