February 2014

Qurater Business EdgeBig Data insights personalized by digging deeper and discovering the context

QURATER is a Big Data Analytics company with a mission to personalize insights by digging deeper, filtering the noise and discovering the context behind the data. We are bringing together technologies in a unique way to 1. discover snippets of insights often hidden in streams of data by "filtering the noise" 2. improve ROI of social media investments by discovering the "context" of the conversations 3. overcome data overload challenges by "visual data discovery" 4. address data explosion problem with the use of "new tools & frameworks". QURATER has the ability to derive specific insights across industries and the type of insights we can derive are : Is BITCOIN a promising technology?, What type of news (e.g. political-slander) is driving political news buzz? Is "teeth-whitening" a promising opportunity in south-east asia? Our context discovery is by digging dipper and categorizing

the information across a set of user defined terms (e.g. political slander for political conversations). Using QURATER technology, any brand has the ability to derive focus group like insights. We are applying NLP, entity categorization (people, place, topic interests), sentiment analysis, interest graph technology to derive unique data sets. Basis this applying visualization technology to derive unique business insights. QUARTER is finding strong interest and currently the lead deployments include - MICROSOFT, OLAM International, TIMESCAPE, XOLO, ALEPH, NANDAN NILEKANI’s CAMPAIGN and INTEL.

Big Data insights by digging deeper and discovering the context

Context

People

Place

Product / BrandInterests

Sentiment

Qurater Personalized Big Data company Our mission is to dig deeper, find valuable information

hidden in the noise and gain insights that are actionable

Technology Target Markets Customers

Big Data Analytics

Business Intelligence

Social Media

Monitoring

Data Mining

NLP / Machine Learning

Interest Graph

Visual Analytics

Market trends, problems we are tackling

#1. “filter the noise”#2. “context”

#3. “visualization”

#4. “new tools”

#5. “$17B”

Context

PEOPLE

PLACE

BRANDINTERESTS

CATEGORY*

Qurate, Connect Dots, Discover Context“teeth-whitening” – is there a good business proposition in south-east

asia?what category (e.g. political slander vs. election campaign) drove the most political news buzz

classify opinions around BITCOIN – is it a promising tech.?

which technology drove the most funding activity over

the last 30-days?what type of customer service issue is being talked about the

most?

is value-pricing the most important attribute for my brand and how does this compare tocompetitors?

“taste” vs. “sweetness” – most interest in slim-fast

what interests are driving the negativity around your brand?

Discovery of social context - Our UniquenessWe are digging deeper to discover valuable information often hidden in the noise

Data Discover

y

Social Listening

Visual Analytics

Social Context

Current Social Listening technologies provide generic insights (e.g. buzz, share of voice)

+

Context

People

Place

Product / Brand

Interests

Sentiment

Technology Capability

QuraterData

Discovery across

domains

Social

Interest Graph

NLP – categorization

and sentiment

Visual Analytics

Learnability

Bringing together technologies in an unique manner

Seed List

Qurater

Insights

System Training capability to filter the noise

Learnability+

UNIQUENESS

Interest Graph

Key Insights for Microsoft Ventures

MV lags mentionsGoogle & 500 Startups – 80% of the volume

Share of VoiceGoogle 500 startups Microsoft

Sue RobinsonMellisa FinicchioGreg Martin

Dave McclureSean PercivalMarvin Liao

Ravi NarayanRahul Sood

GoogleIntellectual VenturesIonic Security

Axis CapitalArdent CapitalFacebook

MicrosoftGoogleKnight Foundation

#google#ux#startuo

#startup#bitcoin#500strong

#canadian#startup#microsoft

Co. designTech CrunchFast Company

The next webTech Crunch500 Startups

Tech CrunchNicolas PetitStartup Canada

Peop

le

Relationships Comparison

Com

pan

y#

Infl

uen

ce

Internet of things more strongly related to Google ventures

Case Study : Pre-view of Insights for Microsoft Ventures

San Fransisco

Yuri Miner

Silicon Valley

MOG

Accel

Austin

TheNextWeb

Facebook

Microsoft Ventures

VenturesAfrica

Startup Incubator

crowdfunding

500 Startups

500Startups

CapitalFactory

AFRICA

startup accelerator

seed funding

-1.00 0.00 1.00 2.00 3.00 4.00 5.00

INDIA and AFRICA driving 3X more interest vs. Si Valley incubators

Google Ventures 12X more interest compared to Microsoft Ventures

ACQUISITION LAUNCHOTHER EVENTFUNDING IN TALKSSTARTUP ADVICE

TECHNOLOGY

36%

15%

37%

Wearable tech drove most of the news

activity over the last month

2.

1.

Funding Rajan AnandanStartup-Advice Larry Myler

3.

4.

Social Monitoring Data

SOV Mentions

Buzzing

hashtags influence

sentiment

Election Edge for Nandan Nilekani’s social media campaign Engage Voters on issues that matter to them

Communal

Climate Change

Pollution

Hospital

Beautification (e.g. Parks)

Police

Water Management

IT Infrastructure

Economy

Housing

Corruption

Women Empowerment

Waste Management

Education

Infrastructure

Governance

Traffic

0 100 200 300 400 500 600 700 800 900

22%

23%

10%

13%

3%1%1%1%1%

7%

9%

9%

roads potholes flyovers electricity

walkways bike paths foot path airport

metro bus services auto taxi

Social Media – What voters are talking about Manage Conversations about You

Social Media Mentions by Party

Party Sentiment volume

congress Negative 3200

TDP Positive 4123

0

100000

200000

300000

400000

500000

600000

Alerts

Case Study - QURATER discovery of Indian Politics

Political Slander drives the most

conversation, news

Kejriwal associated with POLITICAL

SLANDER the most, 3X more than NaMo

NaMo leading social media

influence by a huge margin

BJP & AAP most active vs. INC when it comes to followers and share of voice

Summary of interests in a map-

view

Most buzzing topics

Case Study Intel - Tracking Buzzing Apps

Jun Jul Aug Sept Oct Nov Dec Jan Feb0

200

400

600

800

1000

1200

Education

Weather

Travel & Local

Transportation

Tools

Sports

Social

Shopping

Productivity

Photography

Personalization

News & Magazines

Music & Audio

Medical

Media & Video

Live Wallpaper

Lifestyle

Libraries & Demo

Health & Fitness

Finance

Entertainment

Education

Communication

Comics

Business

Books & Reference

Social Media Buzz

Categorization

Education Apps

4.2

4.5

4.4

4.5

4.3

4.7

50K500K

50K500K

50K 50K

1.3K

0.6K

2.1K

8K0.4K

3K

Downloads

Reviews

Social Mentions

Sentiment

RankingApp Chatter on Social Media

24

5

4531

27

9

1. Battery  2. Screen

3. Network 4. Service Center

5. Software 6. Other

Service Complaints Volume

Complaints Categorization2

12

9

18

4

15

A500 B700Q600 Q800

Product Categorization

0 20 40 60 80 100 120

Channel Categorization

KA

AP

TN

MH

JK

DL

MUM

GOA

KL

UP

AP

MI

NG

0 5 10152025

Pla

ce C

ate

gori

zati

on

XOLO – Customer Service

Ability to provide context that is industry specificData mining and analytics capability Across Domains & Social Media Channels

Qurater Business Edge

Venture Capital News Commodities Politics Technology HealthCare Jobs

Consumer Packaged

Goods

Qurater Business Edge – Key FeaturesKey Feature Description

• Social Media context Monitor social media conversations across product brands, all social channels (tw, fb, rss, youtube, instagram) and provide actionable insights (live dashboard, updated real time).

• Influencer Analytics Identify & monitor key influencers that have an impact on brand perception including sentiment analysis.

• Web Analytics Provide insights via interest-graph on visitor behavior. The insights include (a) what content is interesting to the visitor base (b) what relationships exists across topics of interest

• Personalized content streams

Mine and discover news, information and other content streams relevant to brand. Ability to engage with the discovered content via a social layer (share, like, comment)

• Customer service management

Listen, analyze and manage customer service related information with insights on the type of issues,

• Dashboard / Reports All insights provided via a live dashboard, updated real time.

Product Pre-view

Advan

ced

Vis

ualiz

ati

on

Personalized Content StreamsBrand / Industry

Insights

Qurate (search)

Leadership

Rakshit DagaFounder & CEO

Sumit MishraFounder & Chief Qurater

Prashanth AdirajuCo-Founder &

Chief Product Officer