Qurater Business EdgeBig Data Approaches for Customer Acquisition

Qurater Business Edge Capabilities

Analytics

Sales Leads

Customer Service

Deepest

intelligence

delivering

insights

businesses can

act on

Discover and

manage service

issues real time

with industry

specific

techniques

Discover sales opportunities & target

customers with personalized offers

3

1

2

Qurater provides

the deepest

intelligence -

Discover sales

opportunities &

target customers

with personalized

offers.

Industry specific

approaches

What Qurater

provides

#1. Discovery of Purchase Intent from

Social/Web conversations

Any web site specific to

the industry

100+ INDIA specific

sites mapped

#2. Sales Lead ConsoleMarketing rep management console

techniques, technologies &

business rules to engage &

respond to customers in real

time

Conversions

Leads

OpportunitiesDiscover purchase intent

across a range of

product categories

(phones, CE, PCs,

cameras)Business rules to

automate lead

generation

Personalized response

generation based on

Purchase intent insights,

Contact information &

Geo location

#3. Insights businesses can act on

Average of 10K sales opportunities

per day for smartphones

2M social conversations analyzedGalaxy s4 drives the maximum of

sales opportunities

~80% of sales opportunities are

price queries

#4. automation/integration for contact’ability

QURATER

BUSINESS

EDGE

Marketing

automation /

CRM product

Contact

information

(email) & geo

location

identified from

social profiles

• Database download into specific formats (e.g.

excel)

• Raw data feeds

• API support

Technology

Uniqueness

Data Mining

Industry specific filters

NLP

Service framework

HOTSPOT detection

Conversation Analytics

feedback, queries, complaints mined from

social platforms and any web site

classify conversations based

on filters specific to each

industry

natural language processing to

discover context, insights from

conversations

techniques, technologies & business rules to

engage & respond to customers in real time

derive brand insights

accurately and

instantly by filtering

through the noise

real time discovery of

customer service

issues or sales

demand before they

become

un-manageable

Approach & Capability

Uniqueness

Source Agnostic Data Discovery, Mining & Structure Extraction

Cloud scale – Massive Volumes Of Data

State of the art NLP / Machine Learning to derive industry specific

dimensions

Customizable analytics with industry leading visualization techniques

Technologies for increased efficiency and responsiveness

Demo & User

Guide

Leads based on

Smartphone purchase

intent across all top

brands

View of Leads assigned to user

Filters by

Status of Leads

By Org (i.e. Product Brand)

By Channel (i.e. facebook etc.)

Detailed view of the Lead

(Currently the contact feature has been disabled)

Insights by Product & Channel

Snapshot of all Leads across all users

Pricing

Qurater Business Edge for Sales Leads

Key Features Professional Enterprise# of Product categories Support up to 5

(e.g. smartphones, TV)

Support up to 5

# of Customers leads (email

& geo location information)

10K 20K

Number of users Limited to 10 users Limited to 10 users

Monthly usage fee Rs. 75K / month Rs. 1.25L / month

15-day free trial with Professional feature set, but Leads capped to 5K

Post 15-day trial, opportunities / leads are exposed for free, but contact feature dis-abled.

With commercial agreement, contact feature enabled