Quitty: Using Technology to Persuade Smokers to Quit
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Quitty Using Technology to Persuade Smokers to Quit [p551-paay.pdf]
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Short presentation for my course "Fundamentals of Human-Computer Interaction" at the University of Leuven. Please note that I do not own copyright to the scientific paper itself. This research belongs to its rightful owners: Jeni Paay, Jesper Kjeldskov, Umachanger Brinthaparan, Lars Lichon, Stephan Rasmussen, Nirojan Srikandaraja, Wally Smith, Greg Wadley, Bernd Ploderer.
Transcript of Quitty: Using Technology to Persuade Smokers to Quit
QuittyUsing Technology to Persuade Smokers to Quit
[p551-paay.pdf]
Problem
“Quitting is a very personal endeavour, in which each individual has his or her own needs”
Goal
“designing mobile technology to persuade health behaviour change in smokers trying to
quit”
Human Computer Interaction (HCI)
http://www.slideshare.net/jkofmsk/introduction-fundamentals
UserYounger smokers
=majority of the smoking population
Task
“providing smoking-cessation services”
“engage smokers in real-time and wherever they are”
Task
“providing smoking-cessation services”
“engage smokers in real-time and wherever they are”
QuitCoach, QuitNet Facebook , Distract Me app
Task
“providing smoking-cessation services”
“engage smokers in real-time and wherever they are”
QuitCoach, QuitNet Facebook , Distract Me app“provide “one size fits all” generic support”
Task
“providing smoking-cessation services”
“engage smokers in real-time and wherever they are”
“provide “one size fits all” generic support”
Task
“providing smoking-cessation services”
“engage smokers in real-time and wherever they are”
type of support needed = related to the quitting stage of people
Stages of changeTranstheoretical Model of health behavior change (TTM)
[Prochaska and Velicer]
1. Pre-contemplation
2. Contemplation
3. Preparation
4. Action
5. Maintenance
6. Termination
Stages of changeTranstheoretical Model of health behavior change (TTM)
[Prochaska and Velicer]
1. Pre-contemplationBenefit from information about the pros of quitting
2. ContemplationBenefit from self-efficacy-enhancing information
3. Preparation
4. Action
5. Maintenance
6. Termination
Technology
• Web-application
• Appery.io (Open-source framework)
• Database (“Quit Victoria”)
“…mobile availability as a just-in-time intervention”
Quitty
Design of the Quitty App
Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
• Expert Recommendation Fogg’s assertion : trustworthy —> more persuasive
• Community Recommendation Caldini’s principle of social proof
Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
• The Rating System
Design of the Quitty App• Stories Menu
• Tips Menu
• Motivators Menu
• The Rating System
• Incoming SMS Messages (personalised!)
Power of Persuasion1. Tailored to the user’s situation and quitting stage
2. Positive and negative messages at the right times
3. Real information and personal tracking
4. Incorporate a social aspect
5. Using personalised SMS-messages
A. Prompt daily use of the system
B. Encourage users to reflect on their smoking habits
Similarities• Web-application
independence from a particular mobile OS
• Using online surveys (and interviews)
