Marketing Service Providers (MKT Agencies)

April 2012

The Next Great Opportunity in Analytics

INTRODUCTION TO QUITERIAN Quiterian provides the right Customer Analytic Platform for MSPs

• Founded in 2003 in Barcelona

• We help leading organizations to increase revenue and improve efficiency

• Analytic Business Solutions (eCommerce, Telecom, Health, FS, Retail, Government, …)

• www.quite4me.com Customer Analytc Platform

European Headquarters Barcelona European offices Madrid Sevilla Valencia Lisboa

US Headquarters Miami, FL North America Offices Los Angeles, CA México DF, México Asia – Pacific Singapore 50+ Business Partners Worldwide

Introduction

QUITERIAN mentioned in ‘s Magic Quadrant for BI Platforms 2012

'Quiterian Analytics provides data discovery tools with predictive analytics, and allows business analysts to conduct 'visual data mining' without relying on the specialized skills of a data scientist‘.

120+ Industry leader as customers

QUITERIAN PLAFTORM FOR MARKETING SERVICE PROVIDERS

Quiterian provides the right Customer Analytic Platform for MSPs

Marketing Service Providers (MSPs) Marketing service providers (MSPs) supply professional services, system integration, creative services, third-party data, and application service provider (ASP) and hosted solutions for marketing organizations.

MSPs' competencies include customer data integration (CDI), data quality and "deduping," database marketing, prospecting, campaign management, marketing resource management (MRM), customer analytics, e-marketing and advertising. Competencies range from technology hosting to full business process outsourcing.

Marketing activities landscape

Creative Agencies Direct Marketing

Agencies

Production/Fulfillment Services

Call Centers

Consultancies

Social Media

List owners / brokers

Marketing activities landscape

Web Services

eMailing Provider

Marketing Service Provider

MSP typically offer a broad range of marketing database, communications and execution capabilities. Their core services include the building, managing and enhancing of clients’ customer databases, which can be made up of millions of customers across multiple geographies. Often the ultimate aim is building a single customer view for marketing. MSPs work with their clients to show them how to apply analytics to their databases, to then build targeted relevant campaigns, identify new markets or product opportunities and plan the customer life cycle through multiple interactions. Traditionally, MSPs and database marketers have conducted database marketing and list and data sales by using a mix of various tools from different vendors, or in-house solutions built and maintained by themselves.

MSP – Digital Marketing example

Quiterian in the MSP value chain

Client

Data

CRM / ERP

Web

eCommerce

Cards

eMobile

Social

3th party data

…/…

Actions

Direct marketing campaigns

Digital marketing

Social media

Mass media

Permission marketing

Incentive programs

.../...

Solutions

Data Management • Engineering • Enrichment • Validation / Audit • Cleaning

Analytics & Consultancy • Customer Analytics • Web analytics • Campaign Analytics • Data Mining • Segmentations

Campaign Management • Selections • Planning • Administration • Processing

Needs

Acquisition

Retention

Loyalty

Up-selling

Cross-selling

+ Revenue

- Costs

MSP

Quiterian in the MSP offering

List Sales

Data Enhancement

Database Management

Analysis & Consultancy

Campaign Management

Data & Process Audit

Data Hygiene

Data Engineering

Own

Data Enrichment

Client’s

Pooled

Planning

Selection

Execution

Off-site/ Off-line

Off-site/ Online

On-site

Exploration

Customer Analysis

Other Analysis

Reporting

Tracking/measuring

Analysis & Consultancy

Data & Process Audit

Exploration

Customer Analysis

Other Analysis

Reporting

-Data profiling -Data auditing/validation -Data/process mapping -Process workshops

-Data visualisation -Ad hoc query/analysis & pattern identification -Exploratory workshops

-Value analysis -Lifecycle analysis -Segmentation & profiling -Acquisition analysis -Development analysis -Retention analysis -Win-back analysis -Communication optimisation -Cluster/segment analysis -Predictive modelling -Basket analysis -Web analytics

-Fraud analysis -Campaign analysis -Channel analysis -Product analysis -Micro-marketing analysis

-Dashboard -Regular/standard -Specific, e.g. profiling -Interactive

Quiterian in the MSP offering

Quiterian in the MSP offering

Data Enhancement

Data Hygiene

Data Engineering

Data Enrichment

-General ETL -DW/Mart build -For specific tasks -Data consolidation -Solutions design

-De-duplication/matching -Suppression -Treatment (e.g. missing values)

3rd party: -Geo-demographic -Demographic -Attitudinal -Behavioural

Quiterian in the MSP offering

Database Management

Off-site/ Off-line

Off-site/ Online

On-site

-Requirements definition -Database design & build -Applications design & build -System implementation -Update processing -Systems administration

-Remote access -Systems support

-Remote systems support/maintenance -Remote database updates

Quiterian in the MSP offering

Campaign Management

Planning

Selection

Execution

Tracking/measuring

-Segmenting and counting -Cost/benefit analysis -Scheduling/resource planning

-Creating selections -Co-ordinating/de-duping selections

-Scheduling campaigns -Generating data -Fulfilment -Recording history

-Capturing/inferring responses -Campaign analysis and reporting

Quiterian in the MSP offering

List Sales

Own

Client’s

Pooled

-Database design, implementation & update -Counts -Selections -Outputting -Recording -List stats -Matching -Profiling -Modelling

Customer Analytics Platform for MSPs 100% Integrated - 100% Productivity - 100% web – 100% customer behavior

QUITE Easy, QUITE Fast, QUITE Smart

Web

CRM

ERP

Campaigns

eMailing

Social Media

Demographics

Identify

Attract

Retain

Patterns, Predict customer behaviour

Smart segmentations, effective campaigns

Profile, Most profitable customers. Churn prediction

Customer Analytics Platform for MSPs

Exploration, Audit, Clean, Enrichment

Dynamic Analysis, Predictive, Insights

Reporting & Dashboard Monitor, Alerts

Analytic Engine Large Data Volume

i-Workflow Processes Automation

MSP’s Private Cloud

Clients

Fast Count &

Segmentation

Campaign

Workflow

Campaign

Execution &

Feedback

Data Sources

Connectors w/ Most popular Data Sources

Less complexity - Less dependency – Less costs

Key Differentiations

• All in one: ETL, Analytic DB, Data Cleansing, Data Discovering, Visual Data Mining, Reporting, Dashboard, Segmentation, Mobile access, Campaign workflow, integration with eMailing, Web, Ads, Campaign Apps, etc

• Quick set up of an analytic environment, quick wins • Very fast response to any customer requirement • Integration On Line + Off Line, internal and external data • Large data volume at very high performance • No dependency on IT / miners • Security and confidentiality (personal data protection) • 100% web (easy access for Clients) • Business Model: Opex, aligned with Agency’s revenue

Value Proposition

EASY AND POWERFUL DATA INTEGRATION

ALL THE MSP OFFERING IN ONE SINGLE PLATFORM

IT AND TASK FORCE SIMPLIFICATION

VELOCITY EXECUTING BIG DATA

EXTRA CAPABILITIES: SOCIAL, WEB, DATA CONNECTORS

QUICK RESULTS

Analysts and clients are saying … • "Today, where many decisions are made on the basis of the action taken on the same day, it is

essential to access fast, secure and easy to the information, regardless of volume. Pentasoft, as a consultant for marketing cloud computing, tries to implement marketing decision actions, analyze real-time development and outcome of these thanks to Quiterian, and feeds back the model based on results. This whole process, done in the shortest time, is highly valued in marketing. This is our added value“ Antonio Tena – Managing Partner and Co-Founder – Pentasoft

• “BI workflow is Quiterian’s “core capability”, since it focuses “on customer and marketing analytics where workflow is especially important. Every process involves getting raw data, integrating and cleansing it, running the data against certain rules to come up with segmentation and scoring, and inserting data into marketing campaigns and other downstream applications” Boris Evelson – Principal Analyst – Forrester Research

• “With Quiterian we have cut the time spent on mapping out and managing campaigns by 20%” Eduardo Villanueva - Business Intelligence Director - Air Miles

• "Quiterian Analytics... Effectively a large-scale data discovery offering, its core value proposition is easing the use of data mining and statistical analysis, and thus making these capabilities more broadly available...“ Magic Quadrant BI Platforms 2011 - Gartner

BUSINESS MODEL ENGAGEMENT

Quiterian provides the right Customer Analytic Platform for MSPs

Business Model – Shared Success

1. Customer to contract Agency’ services

2. Agency to contract Quiterian platform on a subscription basis and on customer by customer basis

3. Agency to use www.quite4me.com or to install Quiterian platform on its own facilities or at Customer’ premise

4. Agency’ staff to use Quiterian platform for that customer and to provide rapid and accessible outcomes and deliverables

5. Customer to access though web / mobile to their data and analysis into Quiterian platform

Benefits

OPERATING COSTS REDUCTION

HIGHER PROFITABILITY

HIGHER PRODUCTIVITY, LESS COMPLEXITY

MORE SERVICES = MORE REVENUE

FASTER RESPONSE TO CLIENT’S REQUIREMENTS

Next Steps?

1. Do you want to be gain productivity?

2. Differentiation?

3. More agility?

Let’s talk and explore the benefits …

More information?

Prices

Product info

Contract

Technical validation?

Market validation?

NDA?

Training – In house

Migrating first clients

Support

Agreement – signing contratct

Press note, Web links

Customers to be in Quiterian

Next Steps?

Thanks!! Analysis is an

attitude

info@quiterian.com

Quiterian helps companies to be more competitive …

Analytics is an Attitude

Thank You!