Creative Impact for Fast Food Chains and Quick Service Restaurants
Quick Service Restaurants in India: Market Overview 2019
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• Indian Food Service Market is expected to reach USD 96 Billion in next five year with an annual growth rate of 10%. • Quick Service Restaurants account to 16% of the food service industry. Customer Preferences: Consumer Profile: QSR format mushroomed in India with the arrival of KFC in 1995. More foreign brands entered the market with company-owned stores, franchise models or a mix of both. The market space is witnessing a continual growth of QSR franchises and PE & VC funds, investing in them. Working millennials QSR sector in India is currently estimated to be over USD 1.2 Billion and is likely to grow 3X by 2020. Increase in disposable incomes Larger share of women in workforce Adoption of new dietary habits High urbanisation Exposure to western lifestyle These factors have resulted in an overall increase in the Eating Out Habit, hence the larger demand. Largest youth populataion Indians are increasingly experimenting with food choices giving almost equal opportunity to Domestic and Foreign Brands. Local flavors, mixed with standardization in taste & quality, garnished with offers & discounts - The perfect recipe for Indian Food Lovers! Food Taste Food Quality Easy Access Delivery Service Coupons/ Discounts Indian Chinese Italian 40% 60% Huge franchise fee for foreign brands Additional expenses & efforts for global brands to have local customizations Rise in access to capital and government initiatives to support growth of local brands Increase in category experimentation and demand for Indian food Strong understanding of customer’s taste and local flavors Opportunity to create new categories and fusion dishes Advantage of playing in home market Ease in customer acquisition with the surge of online food aggregators Current QSR Market Share: Global v/s Desi Brand Power: Brand Recall Global >> Desi Global > Desi Global Desi Global << Desi Brand Awareness Brand Preference Expected Growth Rate ~ ~ Foreign Brands Domestic Brands Consumers tempt QSRs to ‘BAKE IN INDIA’ and brands are lovin’ it! India’s Favorite Cuisines: India’s QSR Brandscape: Domestic players hungry for more! Key Contributors for QSR Demand: Top 5 Reasons for Choosing a Brand: The ‘Secret Ingredient’ of Desi Success: Quick Service Restaurants in India: Market Overview 2019
Transcript of Quick Service Restaurants in India: Market Overview 2019
• Indian Food Service Market is expected to reach USD 96 Billion in next five year with an annual growth rate of 10%.• Quick Service Restaurants account to 16% of the food service industry.
Customer Preferences:
Consumer Profile:QSR format mushroomed in India with the arrival of KFC in 1995.
More foreign brands entered the market with company-owned stores, franchise models or a mix of both.
The market space is witnessing a continual growth of QSR franchises and PE & VC funds, investing in them.
Working millennials
QSR sector in India is currently estimated to be over USD 1.2 Billion and is likely to grow 3X by 2020.
Increase indisposable incomes
Larger share of women in workforce
Adoption of new dietary habits
High urbanisationExposure to western lifestyle
These factors have resulted in an overall increase in the Eating Out Habit, hence the larger demand.
Largest youth populataion
Indians are increasingly experimenting with food choices giving almost equal opportunity to Domestic and Foreign Brands.
Local flavors, mixed with standardization in taste & quality, garnished with offers & discounts - The perfect recipe for Indian Food Lovers!
Food Taste
Food Quality
Easy Access
DeliveryService
Coupons/Discounts
Indian
Chinese
Italian
40%
60%
Huge franchise fee for foreign brands
Additional expenses & efforts for global brands to have local customizations
Rise in access to capital and government initiatives to support growth of local brands
Increase in category experimentation and demand for Indian food
Strong understanding of customer’s taste and local flavors
Opportunity to create new categories and fusion dishes
Advantage of playing in home market
Ease in customer acquisition with the surge of online food aggregators
Current QSR Market Share: Global v/s Desi Brand Power:
Brand Recall Global >> DesiGlobal > DesiGlobal DesiGlobal << Desi
Brand AwarenessBrand PreferenceExpected Growth Rate
~~
Foreign Brands Domestic Brands
Consumers tempt QSRs to ‘BAKE IN INDIA’ and brands are lovin’ it!
India’s Favorite Cuisines:
India’s QSR Brandscape: Domestic players hungry for more!
Key Contributors for QSR Demand:
Top 5 Reasons for Choosing a Brand:
The ‘Secret Ingredient’ of Desi Success:
Quick Service Restaurants in India:Market Overview 2019
