Quick poll: How many here think they eat healthy?
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Transcript of Quick poll: How many here think they eat healthy?
Quick poll:How many here think they eat healthy?
A 2011 poll shows 90 percent of Americans think they eat healthy
Though 68 percent of Americans are at least overweight, and nearly half of those people fall into the category of being obese
79 percent of Americans rarely or never count calories25 percent eat fast food regularly
68 percent of Americans are at least overweight, and nearly half of those people fall into the category of being obese
Smart NomsDining out made healthy
By Alex Blavat | Dan Nguyen | Adrian Harding | Matt Song
What are some consequences of eating unhealthy?
Obesity
Diabetes
Heart Disease
Cancer
Premature death
Eating unhealthy can also lead to…
low self esteem
depression
sleep apnea
weaker immune system
It’s a problem…
People eat unhealthy, knowingly or not
People eat unhealthy, knowingly or not
1400Calories 28gSaturatedFat
Eating healthy is perceived as undesirable.
we associate desirable foods with unhealthy ones
People may lack the knowledge to eat healthy
Inconvenient | difficult
People are making poor dietary choices when eating out because it's easy - we are surrounded by unhealthy options
There are healthy options when dining out.
Encouraging people to branch out of their unhealthy eating habits is important.
But…
Past Solutions
Solutions market = oversaturated
General solutions (Zagat) (GrubHub)
(Google Reviews)
(Yelp) (Urbanspoon)
(Zagat) (GrubHub)
(Google Reviews)
Specific solutions
(Healthymap)
(VegOut) (Good Food Near You) (HappyCow)
(Healthy Dining Finder)
(VegOut) (Good Food Near You)
(HappyCow)
(Healthy Dining Finder)
Problem 1: limited scope
Limited to Vegetarian and Vegan
Limited to New York City
Not food.
Salsa is a meal?
Only 1 filter.
Not known for being healthy resturaunts
Problem 2: inaccurate | useless results
Problem 3: unpleasant to use
"I really like using tiny, overlapping drop-pins on my already tiny phone!" - said nobody ever
Our Solution
Automatic Recommendations
Heatmaps
Gamification
Gamification
Gamification
Achievement Unlocked!
EVERYONE’S A CRITIC
Target Users
Proposed methodsSurveys and interviews about eating habits
Paper prototyping and direct observation to collect feedback on features that matter the most out of the application
References1. Berger, E. (2011, January 4). A whopping 90 percent of americans think they eat a healthy diet. SciGuy. Retrieved February 26, 2013 from
http://blog.chron.com/sciguy/2011/01/a-whopping-90-percent-of-americans-think-they-eat-a-healthy-diet/
2. Chan, A. (2012, March 31). Junk Food Linked With Increased Depression Risk: Study. Huffington Post. Retrieved February 26, 2013 from http://www.huffingtonpost.com/2012/03/31/junk-food-depression_n_1392093.html
3. Do You Know the Health Risks of Being Overweight? (2007, December). Weight-control Information Network. Retrieved February 26, 2013 from http://win.niddk.nih.gov/publications/health_risks.htm
4. Good Food Near You. (2013). Retrieved February 26, 2013 from http://www.goodfoodnearyou.com/
5. Google. (2013). Writing and Sharing Reviews. Retrieved February 26, 2013 from http://support.google.com/plus/bin/answer.py?hl=en&answer=2622999
6. GrubHub. (2013). Retrieved February 26, 2013 from http://www.grubhub.com
7. Happy Cow. (2013). Retrieved February 26, 2013 from http://happycow.net
8. Healthy Dining Finder. (2013). Retrieved February 26, 2013 from http://www.healthydiningfinder.com
9. Healthymap. (2013). Retrieved February 26, 2013 from http://healthymap.com
10. Trevor, C. (2011, April 20). The new google analytics available to everyone [Web log message]. Retrieved February 26, 2013 from http://analytics.blogspot.com/2011/04/new-google-analytics-available-to.html
11. Urbanspoon. (2013). Retrieved February 26, 2013 from http://www.urbanspoon.com/
12. VegOut. (2013). Retrieved February 26, 2013 from http://www.vegoutapp.com
13. Yelp. (2013). Retrieved February 26, 2013 from www.yelp.com/
14. Zagat. (2013). Retrieved February 26, 2013 from http://www.zagat.com
Questions?
Clipart for Jon