Questionnaire Results

By Yasmin Watkins

Purpose, Aims and Methodology• The purpose of undertaking my research was to gain

potential ideas and my target audience’s needs and requirements.

• I created a questionnaire to require this knowledge of my audience and gain feedback on my ideas by asking them a range of questions.

• To do this, I used:a random sampling of people to gain unbiased qualitative

responsesa focus group of 5 people to get more quantitative data

and helpful criticism to help with my research and planning of my new music magazine.

Audience Profile

60%

40%

Gender

MaleFemale

18-20 21-25 26-30 31-35 36-40 41-450

0.51

1.52

2.53

3.54

4.5

Age

• The results of my questionnaire suggest that my target audience will be predominantly male based, between the ages of 18-45.

• Therefore my magazine will have a slightly more male ‘feel’ and connotations to it, while still appealing to female readers.

• The age range of my theoretical audience is similar to my initial target range from 18-45, so my magazine is going to have to appeal and feature artists that will appeal to this diverse age range of people.

Audience Profile• The main hobbies of my theoretical audience are clearly going to

concerts and listening to music, with some playing an instrument.• This means that my magazine’s advertisements and front cover

features will have to specifically target these areas of interest, to entice my readers and no alienate them.

• As the majority of my theoretical audience are students and/or those with part-time jobs, this suggests they have a small disposable income and therefore be more likely to be able to afford a music magazine, especially with their interests concentrated in it.

Gigging

Play an

instr

umentSp

ort

Listening t

o music

Video games

0

4

8

12

Hobbies & Interests

Student Part-time job Full-time job Unemployed0123456789

Employment Status

Media Purchasing Habits

53%33%

13%

Town of Residence

HarlowBishop's StortfordSawbridgeworth

Newsagents

53%Supermarkets

33%

Monthly suscription13%

Where purchased

• The majority of my target audience are situated in Harlow, which means that my magazine will need to be advertised where they will be able to see it.

• They typically purchase their magazines from Newsagents or local Supermarkets, of which Harlow has plenty, therefore these are the places I will need to target for business. However, some of my audience use monthly subscriptions, which I will have to make details available of within my magazine.

• The typical amount spent on magazines a month appears to be between £2.50-£2.99 a month, which is what I will have to base my price around as it reflects what my audience are prepared to pay.

£2.00-£2.49 £2.50-£2.99 £3.00-£3.49 £3.50-£3.9902468

1012

Amount typically spent

Price range

Personal Preferences

Kerrang!7%

Rock Sound29%

Metal Hammer21%

Classic Rock43%

Magazine choice

Features

Genre

of music

Artists

ColoursLay

outPric

eBran

d

Posters

Writing

Offers02468

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Magazine features preference

• The choice in magazine preference can be used tocorrelate with the preference of magazine features.

• The magazine features preference graph let me know what my target audience find most appealing about magazines, which is the features, genre of music, artists, colours and layout.

• Therefore I will have to be quite selective when designing my magazine to make sure that I have carefully considered these features, and related them to those used in Classic Rock and Rock Sound magazines which proved most popular.

Green Day

Fall O

ut Boy

New Fo

und Glory

Ramones

Sex Pisto

ls

All Tim

e Low

Cancer

Bats

Sum 41

Yellowcar

d

Blink 1

82

Murderdolls

Alexiso

nfire

Anti-Nowhere Le

ague

Buzzcocks

The C

lash

Gallows

The K

ing Blues

0

1

2

3

4

5

6

7

8

Punk artists listened to…

• This graph shows that Green Day, Fall Out Boy, New Found Glory, Ramones and the Sex Pistols are the bands most listened to by my target audience, therefore the band that I feature on the cover will use conventions of the Sex Pistols’ look or album/ band design and possibly the early days of Green Day, to appeal to my audience and make them want to buy my magazine

• I will do this by praising the new band by using these top 5 artists listened to, and including some of the others in my contents page.

Personal Preferences

Personal Preferences

£2.00-£2.49 £2.50-£2.99 £3.00-£3.4902468

10

1

86

Expectation of magazine cost

Weekly53%

Fortnightly20%

Monthly27%

The frequency of release

Free C

D compilati

on

Free m

usic download

Competitions

Meet-a

nd-greet

iTunes

voucher

VIP tickets

0

2

4

6

8

• Using the results of my magazine, I can see that my theoretical audience expect my new music magazine to cost between £2.50 and £2.99, which matches how much they spend in a typical month.

• 8 out of 15 people that I asked said that my magazine should be released every week, rather than fortnightly or monthly.

• In terms of features to include in my magazine, a free CD compilation of punk and a free music download proved to be the most popular, so I will include these in my magazine to appeal to my audience and hopefully introduce others to the genre of punk and it’s various sub-genres.

Personal Preferences

02468

10

Features for my punk magazines

• Lastly, I let my target audience chose what features of punk for my magazine I should include and what they thought would work.

• The results showed that my elements of the Sex Pistols’ punk design and the union jack were popular, which I will definitely use.

• Surprisingly my main idea feature of a new band inspired by the Sex Pistols was not popular, with only 3 out of 15 people choosing it. Therefore I will have to rethink this idea.

Focus group feedback• My focus group remained divided on whether my new music

magazine should be released monthly or weekly, depending on it’s success and whether it could get repetitive every week despite having “a lot of potential as a new music magazine.”

• One member of my focus group who had grown up with punk with his dad (now aged 45) told me how punk involved a lot of bright colours to stand out and ‘break away from the norms of society” which made me more inclined to use red, yellow, black, white, blue and purple –incorporating my first and second colour schemes from my questionnaire.

• Lastly the female member of the group mentioned including fashion in the magazine –while not necessarily a main feature it could be mentioned in the contents page; punk fashion ideas or vouchers/ adverts for alternative clothing shops for readers.

Conclusion and Proposals My magazine will have a slightly more male ‘feel’ to it, but still appeal to female

readers. My front cover and/ or advertisements will be related to the hobbies of my readers

–e.g music sites, upcoming gigs etc to encourage them to buy my magazine Need to be careful with language used on front cover so it isn’t too hidden in the

back of the newsagents or supermarkets magazine sections. My magazine will be priced between £2.50-£2.99, while being conscious of other

magazine prices like Kerrang! £2.20 I need to be selective of the features, artists, colours and layout I use in relation to

Classic Rock and Rock Sound magazine conventions. Mention the other bands my audience listen to on the front cover or contents page

to encourage them to buy the magazine. I will offer a free punk CD compilation with the first issue of the magazine to

introduce readers to the magazine and the genre -including a voucher to get 50p off of their next purchase of the magazine

I will use red, blue, black, purple, white and yellow in my colour scheme. Consider the frequency of release.