Questionnaire on Cosmetics
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Transcript of Questionnaire on Cosmetics
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7/22/2019 Questionnaire on Cosmetics
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Analysis of Information search Behaviour of Customer in Purchase pattern of Cosmetics products
using Cluster Analysis
Personal InformationAge
Under 20 years old 20-25 years old
26-30 years old
31-35 years old
36-40 years old
40-50 years old
50-60 years oldWhat kind of a life situation do you have?
Married/in common-law marriageno children
Married/in common-law marriagewith children in the household
Single parent
SingleWhat kind of education do you have? (Select the highest level you have completed)
Compulsory education
High school/vocational school
University of Applied Sciences
UniversityWhat is your occupational situation like?
Studying
Working under temporary employment contract
Working under permanent employment contract
Unemployed
RetiredYour yearly income approximately?
0-10 000 Euros
10 001-20 000 Euros
20 001-30 000 Euros
30 001-50 000 Euros
Over 50 000 Euros1) How interested are you in cosmetics and taking care of your beauty?I purchase cosmetics( Skin care products) which are designed especially for facial skinI am very much interested to care of my skinI imitate very fast in case of using cosmetics
Celebrities are my ideal in brand selection of cosmeticsI prefer print media for brand selection of cosmeticsDesital media are more influencial for my brand selection of cosmeticsI am always influenced by my friends in choosing a particular brand of cosmeticI am influenced by sales person in choosing brand of cosmeticsI look fpr product information displayes before chosing a particular brand of cosmeticsProdiuct ingredient are more important for me in selecting brand of cosmeticsItg is important for me to try what the product feels like (for example testers) before buy it?I feel that expensive facial skin care products are better than cheaper productsDo make the decision about which facial skin care product to purchase in general before you go toa store or not until you are in the store?
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7/22/2019 Questionnaire on Cosmetics
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4) I use these previously chosen facial skin care products recommended for daily use:
Every day
A few times a week
Approximately once a week
Less frequently than once a week
Never5) If you use facial cream, which kind of cream do you use from the following options (if you dont usefacial cream, move to the next question)?
Moisturizing facial cream
Brightening facial cream
Firming facial cream
Regenerating facial cream
Repairing facial cream
None of the above mentioned
I dont knowWhich of these following matters are important to you when purchasing facial skin care products?
List three most important.1st most important 2nd 3rdBrandAffordabilityPackageNaturalnessProduct is domesticTexture of product (smell, colour)QualityPromised effectsPrevious usage experiencesSuitability to my own skin type
Product is newWhere do you purchase facial skin care products from?
Daily consumer goods stores
Supermarkets
Stores specialized in beauty
Cosmetologist
Catalogues
Internet
Somewhere elsewhere _________________________________________?Which of the following things do you pay attention to in facial skin care product advertising?
Brand
Promised effects Researches about the effectiveness of the product
Package (how the package looks like)
Model in commercial
Colour scheme in commercial
Products ecological and ethical characteristics
Something elsewhat ______________________________________________________?From which of the following sources do you in general get information before purchasing a facialskin care product? If you dont get information, move on to the next question.
Internets discussion forums
Home pages of manufacturers of the products
FriendsAdvertisements
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7/22/2019 Questionnaire on Cosmetics
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Stores from sales personnel
Somewhere elsewhere ___________________________________________________?
Before going to the store
In the store24) Do you buy facial skin care products on impulse?
Very often Often
Sometimes
Very rarely
Never25) To what extent do you think the following factors are important when you buy facial skin careproducts?Very.. Fairly.. Somewhat.. Fairly little.. Not at all importantProduct consists partly of natural ingredientsProduct consists of just natural ingredientsProduct consists partly of organic ingredients (organic= no harmful fertilizers or pesticides have beenused in farming)Product consists of just organic ingredients (organic= no harmful fertilizers or pesticides have beenused in farming)26) Do you believe that facial skin care products containing natural ingredients are better for your skinthan products that do not contain natural ingredients?
Yes
I dont know
No27) Are you willing to pay more for a facial skin care product if it consists completely of naturalingredients?
Yes
I dont know
No28) Are you willing to pay more for a facial skin care product if it consists completely of organicingredients?
Yes
I dont know
NoHow much do you believe in the promised effects of facial skin care products?
Very much
Fairly much
To some extent
Fairly little
Very little31) To what extent do the promised effects of facial skin care products affect which product youpurchase?
Very much
Fairly much
To some extent
Fairly little
Very littleDo you buy facial skin care products that have been made to skin your age?
Yes
I dont know
NoWhich of the following factors are important when you choose a facial skin care product? Select
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7/22/2019 Questionnaire on Cosmetics
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three most important.
Brand
Package
Affordability
Naturalness
Consistency of the product (smell, colour) Product is domestic
Quality
Promised effects
Recommendations of friends
Recommendations of sales people
Previous usage experiences
The suitability to my skin
Product is new
Something elsewhat ________________________________________________?.