QUESTION 4: W

HO WOULD

BE THE

AUDIENCE F

OR YOUR MEDIA

PRODUCT?

B Y TU FA N B

U T U N E R

AUDIENCE RESEARCH – FAVOURITE GENREMy group and I carried out audience research to see who our

target audience is and what kind of movie they want to see. We created a survey via surverymonkey and sent a survey out to multiple people to receive their opinions. We wanted to find out what the most popular genres were. We found out that Comedy and Action were the most popular, however as a group we decided not to go for either of them because they were too commonly created and decided to create a psychological thriller instead. Additionally, we asked what peoples’ favourite movie genre were and it seemed that thrillers were quite frequently picked.

TARGET AUDIENCEWe asked a few questions to reveal who our target

audience is so that we could cater the movie for that group of people. We asked about age as this is very important because it is the decider of how the movie will be made and what we will implement. Also, we found out that more females answered the surveys as opposed to men, this showed us that women have a bigger interest in movies. Our target audience would be for late teenagers and adults in their mid 20s. We thought we could appeal to the audience by adding a younger cast in the movie to make the characters relatable.

TARGET AUDIENCE CONT.

Demographic Overview:Age: Teenagers 15+ to Young Adults (mid 20s)Gender: FemaleOccupation: Part-time employedPsychographic Overview:Attends university and works part time, earns

£20kannuallyGoes to the cinema twice a month with friendsLikes Comedy, dislikes Action and Sci-fi

TARGET AUDIENCE CONT. – PROFILE OF TEEN

Demographic Overview:Age: 15-18Gender: MaleOccupation: None, living with parentsPsychographic Overview:Goes to secondary school, likes hanging out

with friendsRarely goes to the cinema, downloads

torrentsLikes Romantic Comedies, dislikes Fantasy

AGE RATING FOR OUR PRODUCTIONAfter doing some thorough research into the BBFC

ratings, our group decided to pick 15. Primarily because we didn’t aim to have excessive swearing and any sexual scenes however we wanted mild profanity and a lot of violence and gore. Also, we didn’t want to display any drugs in our movie which makes 15 the perfect rating allowing the average teenager to watch and enjoy.