Other questions and answers affected the music video product as well.

A very important question was "Rate the importance of each music video element",

giving people a list of qualities that could come in a music video and asking to rank

them from 1 to 10. I learnt that the majority of my audience cared for "Loads of

close-ups", "Glamorous locations" and "Costumes". I instantly took this on board

and made these three things a priority when filming the video. In the video it is quite

clear that I've done this as there are multiple eye-catching locations used, an

abundance of close-ups on the artist and a range of outfit styles.

One more example of how audience feedback

affected the product was the results from

the question "What do you like about your

favourite artist?" A few responses included:

"Their music is full of emotion" and "Empowering,

sexy, fun music." If these are the qualities

that people like for their own favourite real-

world artist, then it would make sense to

apply them to Saskia OrtiZ. These qualities is

what ultimately is going to market her as.

Qualities such as emotion and sexiness are

already successful qualities according to

research, so this means they will be effective

for Saskia as well.

A FEW things that I learnt from verbal audience feedback for the video were THAT

PEOPLE LIKED THE FOLLOWING ELEMENTS:

ATTRACTIVE COLOURS

FAST CUTTING RHYTHM – EDITING

USE OF FLASHY CARS

CAMERAWORK

THE RANGE OF LOCATIONS

THE RANGE OF OUTFITS

A majority of these elements are

in fact r&B music video

conventions, so this shows how

successful I have been in catering

to my target audience’s

expectations. I’ve learnt that

they enjoyed the video and

spotted all the conventions

From digipak feedback, I learnt that the audience thought the digipak looks professional. Some

said this was due to the camera angles and shots, outfit changes, editing And locations.

I also learnt that they all thought the digipak would appeal to young people, which is roughly

the target audience that she is aiming for. The reasons they gave for this was the colours,

Saskia appearing young herself and the clothing and locations portraying her as someone that’s

very similar to young people.

People varied in their responses with the

genre of the digipak. The majority said r&B

with a mix of pop, which is what I was hoping

for as this is what I had planned based on

my pre-production research. This means that I

have been successful in making the digipak

appear the genre that it is.

When asked if they would buy the cd if they

saw it in a cd store, 4 out of 5 said they

would. I learnt that the reasons for this

was because of the attractive front cover.

This proves that the front cover achieves

its purpose of grabbing the person’s

attention and making them want to pick it up.

And finally, for ways it could be improved, one

suggestion that stood out was that one person

did not find the cd designs appealing and would have

preferred a more plain design. This response could

be seen as an anomaly as no one else thought

this. So overall, the way I challenged the plain cd

convention worked out.

Another minor suggestion for improvement was if

there could be more insight into the credits behind

the song, while another person DID NOT THINK IT

NEEDED TO BE IMPROVED.

SO OVERALL, I LEARNT THE AUDIENCE WERE SATISFIED

WITH THE OUTCOME OF THE DIGIPAK AND HAD NO STRONG

COMPLAINTS ABOUT IT. THEREFORE, I SUCCESSFULLY MADE

THE DIGIPAK APPEAL TO THE TARGET AUDIENCE.

IN COMPARISON WITH DIGIPAK AND VIDEO RESEARCH, THE WEBSITE RESEARCH WAS GATHERED VIA A

QUESTIONNAIRE IN ORDER TO MAKE answering EASY FOR OUR AUDIENCE AND GETTING MORE

RESPONSES.

From it, I learnt that the audience found the layout and images eye-catching, attractive

and neat, along with the appealing font choice. Almost everyone felt the website gave

adequate information on the artist from the about page, however one person felt they

couldn’t tell what type of music she made from the website. This was good feedback as I

learnt that the information provided could be better.

A SCREENSHOT OF THE HOMEPAGE

A SCREENSHOT OF THE ‘about’ page

EVERYONE THOUGHT THAT SASKIA ORTIZ APPEARS AS IF SHE IS A REAL ARTIST. THIS WAS

SOMETHING THAT WAS VERY IMPORTANT TO PORTRAY IN ORDER TO FIT THE CONCEPT OF THE TASK

PERFECTLY. I HAD TO PREVENT THE IMPRESSION BEING PORTRAYED THAT THIS IS A SCHOOL PROJECT

WITH SOMEONE PRETENDING TO BE AN ARTIST. THE FEEDBACK TELLS me that I have done a good

job at making the website look professional and realistic.

100% of people believed that the website successfully represented the artist. THIS TOLD

ME THAT THE WEBSITE SERVES ITS PURPOSE OF BEING AN ONLINE PROMOTIONAL TOOL FOR SASKIA.

90% of people FELT THAT THE WEBSITE ENCOURAGED THEM TO WATCH

AND LISTEN TO SASKIA’S MUSIC. THIS IS ANOTHER PURPOSE OF THE

WEBSITE WHICH DOES WHAT I EXPECTED IT TO DO DURING PLANNING. I HAD

TO FIND OUT IF IT SERVED THIS PURPOSE, HENCE MAKING THIS A QUESTION

IN THE FEEDBACK.

INTERESTINGLY, 100% of people recognised the correct target

audience that the artist website targets (17-25 year olds). What

I learn from this is that I had correctly planned the features

of the website in order to convey that Saskia is targeting this

age group, which also means that the website is successful in

making its target audience clear.

RESPONSES FOR QUESTION 1 + 2

RESPONSES FOR QUESTION 3 + 4 + 5

RESPONSE FOR QUESTION 6

RESPONSES FOR QUESTION + 8 + 9

RESPONSE FOR QUESTION 10

Here you can see that

there were a few ways

in which the website

could have been better,

according to my audience

feedback.

This included:

• Showing more personal

images of Saskia ortiZ.

• Further information +

insight into the artist.

One suggestion that I

found the strongest

was having a mobile

version of the website.

This makes sense as a

lot of people these

days go on websites via

their phone browsers,

so this is something

that could be done

further into Saskia’s

career.

How the website looks on mobile browser