Quebec Anglo Annual Viewing Trends Adults 18+, Total TV, By Daypart Average Minute Audience (000)...

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Quebec Anglo Annual Viewing Trends Adults 18+, Total TV, By Daypart Average Minute Audience (000) Average Weekly Reach (%) Average Weekly Hours Viewed (Per Cap)

Transcript of Quebec Anglo Annual Viewing Trends Adults 18+, Total TV, By Daypart Average Minute Audience (000)...

Quebec Anglo Annual Viewing TrendsAdults 18+, Total TV, By Daypart

Average Minute Audience (000)Average Weekly Reach (%)

Average Weekly Hours Viewed (Per Cap)

Average Minute Audience

Quebec Anglo, Adults 18+, By Daypart

Quebec Anglo Annual Viewing Trends

Adults 18+, AMA (000), Total TVAll Day Mo-Su 6a-6a

105 103 106

143153

131

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, AMA (000), Total TVMorning Mo-Su 6a-10a

56 53 5475 74

59

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, AMA (000), Total TVDaytime Mo-Su 10a-4p

81 7795

117133

104

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, AMA (000), Total TVFringe Mo-Su 4-6p

134 134159

201215

175

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, AMA (000), Total TVNews Hour Mo-Su 6p-7p

172183 191

256 273

229

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, AMA (000), Total TVPrime Time Mo-Su 6p-11p

226 228 223

298324

298

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, AMA (000), Total TVPrime Time Mo-Su 7p-11p

239 240 231

309337

315

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Average Weekly Reach

Quebec Anglo, Adults 18+, By Daypart

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Reach (%), Total TVAll Day Mo-Su 6a-6a

95 95 95 95 96 99

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Reach (%), Total TVMorning Mo-Su 6a-10a

52.747.2 45.5

55.6 55

71

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Reach (%), Total TVDaytime Mo-Su 10a-4p

68.4 69.8 67.175.1 73

88

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Reach (%), Total TVFringe Mo-Su 4p-6p

72.1 73.5 70.375.1 75

87

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Reach (%), Total TVNews Hour Mo-Su 6p-7p

75 77 74 76 75

87

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 6p-11p

93 92 92 92 92 97

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Reach (%), Total TVPrime Time Mo-Su 7p-11p

92 92 91 92 9297

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Average Weekly Hours Viewed Per CapitaQuebec Anglo, Adults 18+, By Daypart

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

All Day Mo-Su 6a-6a

25.8 25.226.7

29.5 29.8

25

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Morning Mo-Su 6a-10a

2.3 2.2 2.3 2.6 2.4 1.9

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Daytime Mo-Su 10a-4p

5.0 4.76.0 6.1 6.5

5

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Fringe Mo-Su 4p-6p

2.7 2.8 3.3 3.5 3.5 2.8

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

News Hour Mo-Su 6p-7p

1.8 1.9 2.0 2.2 2.2 1.8

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Prime Time Mo-Su 6p-11p

11.6 11.7 11.7 12.8 13.2 12

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.

Quebec Anglo Annual Viewing Trends

Adults 18+, Avg. Wkly. Hrs Viewed, Per Capita, Total TV

Prime Time Mo-Su 7p-11p

9.8 9.8 9.7 10.6 10.9 10

2004-2005

2005-2006

2006-2007

2007-2008

2008-2009

2009-2010

Total TV

Source: BBM Canada – Sept. to Aug.