Quarterly Webinar: Review of BCBSLAF Style Guide · 6/3/2014 · CHALLENGE FOR A HEALTHIER...

CHALLENGE FOR A HEALTHIER LOUISIANA Grant Program

Quarterly Webinar: Review of BCBSLAF Style Guide

Audio is available via conference call only: 1-866-390-1828; Access Code: 778 3033 Please mute your telephone when not speaking. Thank you!

Agenda

Updates from the Evaluators: 1. Subgroups 2. Data 3. Changes within projects

Acknowledgment Requirements 1. Quiz 2. BCBSLAF Style Guide and approval process 3. Discussion



Updates from the Evaluators


Subgroups

We will facilitate calls as needs arise. Please alert us!

Advocacy/Policy Subgroup is active. Taking initial steps toward building a system to track

healthy eating and active living policies in Louisiana.


Data

Data Collection Status

Priorities Ensure data collection and entry are on track QC reports

Current activities Running descriptive statistics to look at snapshots of

populations Preliminary data reports


Preliminary Data


Data

What this means for you – you can see your data! Tell us what you want to see Ask us questions Share with partners

Next steps Continue current activities Prepare for follow-up!


Project Changes

Change is expected. All 12 projects have experienced some level of change,

notably, after the first year of the grant. You are not alone!


9

8

5

9

Management Changes Fiscal agent or project administration/management

Programmatic Changes Impacted survey plan Lost partners/components Gained partners/components


Acknowledgement Requirements


Quiz!


Do these graphics properly acknowledge the funder?

Eat FFV Move More

Drink Water Sleep 8 hours a night

Brought to you by Blue Cross Foundation

Eat FFV

Move More

Drink Water

Sleep 8 hours a night

Made possible by Blue Cross & Blue Shield Foundation of LA

Made possible by Blue Cross and Blue Shield

Sleep 8 Hours a Night

Drink Water

Move More

Eat FFV

Eat FFV

Move More

Drink Water


Made possible by Blue Cross and Blue Shield of Louisiana

Eat FFV

Move More

Drink Water


Brought to you by the Blue Cross Blue Shield Foundation of Louisiana

Made possible by Blue Cross and Blue Shield of Louisiana Foundation

At the Learn about

Health Fair

Move More

Eat Healthy

P

B

Fit

Fellowship

P

B

Fit

Fellowship

A

Shout-out

to our

Sponsors

At the Learn about

Health Fair

Move More

Eat Healthy

P

B

Fit

Fellowship

P

B

Fit

Fellowship

At the Learn about

Health Fair

Move More

Eat Healthy

P

B

Fit

Fellowship

P

B

Fit

Fellowship

P

B

Fit

Fellowship

BCBSLAF Style Guide & Approval Process


Remember you have access to the style guide on the grantee portal.

Checking and following the style guide before submitting items for approval will make the process faster and save you time.

Don’t wait until the last minute to submit an item for approval!

BCBSLAF Logos: Color


PMS Process Blue, Black or White (pages 9-12 of the Style Guide)

We can get you the appropriate style and formatted

logo for dark backgrounds, etc. if needed.

BCBSLAF Logos: Size & Placement


The BCBSLAF logo should be smaller than the grantee program’s logo. If our logo is too large, it could look as if we own the project and that is not allowed. (page 18)

If BCBSLAF is the primary supporter, it must be larger than other supporting entities; if we are contributing to the program equally with other partners, it may be the same size as the other partners’ logos.

But not so small that the taglines are not legible. (pages 14-17)

BCBSLAF Logos: Size & Placement


Taglines are a required part of the BCBSLAF logo, so they must be legible. (page 14)

Don’t place the logo in a box. (while this is not specifically stated in the Style Guide, generally when folks do place our logo in a box (or a boxed out white space, if you will) they often times do not leave appropriate spacing around the logo (page 13, and page 17 has other information about incorrect logo usage)

Text References


1st Reference: “The Blue Cross and Blue Shield of Louisiana Foundation...” (page 19)

2nd Reference: “The Blue Cross Foundation…”

Using “Made Possible By”


When BCBSLAF the only or largest supporter, the text “Made possible by” should be used over or to the left of the logo. (page 18)

If BCBSLAF not the only sponsor of the program, it is not required.

Talking to the Media


Please be as clear as possible when explaining your relationship with the BCBSLAF to the media. (Please see Book Two of the Style Guide which covers Public Relations)

Please feel free to let reporters know that we are also

available to respond as to why we chose your program as a Challenge for a Healthier Louisiana grantee.

Talking to the Media


Provide fact sheets with quickly digested information to the media that you can give them to ensure they have all the correct information. What your organization is doing for the community A brief explanation of how and why you received the

grant What your organization is doing with it and other support What goals you have What achievements you’ve made so far What experts you have available for interviews

Discussion

What does the BCBSLAF logo mean to you and your program participants?


Discussion

Have you received questions or comments from participants in response to the

BCBSLAF logo or other acknowledgment of funders?


Discussion

What are the difficulties/barriers to acknowledging funders? How have you

addressed them?


Discussion

Are there differences in acknowledgment requirements among BCBSLAF and other

funders?


Questions?


Quarterly Webinar: Review of BCBSLAF Style Guide · 6/3/2014 · CHALLENGE FOR A HEALTHIER...

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Transcript of Quarterly Webinar: Review of BCBSLAF Style Guide · 6/3/2014 · CHALLENGE FOR A HEALTHIER...