Quantum MS

7/27/2019 Quantum MS

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May Chidiac Foundation

Marketing PlanAugust 29, 2013


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The Task

The Considerations

The Approach

The Creative Works

The Media

The Financials


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2013 Quantum Communications. All rights reserved. quantum.com.lb

May Chidiac Foundation (MCF + MCF-MI)


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Fixed Schedule for events: MCF Sky bar event every September

Conference early Winter

Conference late Spring Press Releases

Newsletter

MCF | MCF-MI

Unified Coherent Approach

Promote the Board members of MCF

Promote spokesperson

Promote local/regional experts housed under MCF

Highlight the Institutional Platform/framework

Local; NOW

International: CPJ & RSF (regional advocacy)

Partnership Possibilities

Through a big event / conference

Promote New Identity

Facebook, Twitter, YouTube, LinkedIn

Online presence

Soliciting grants from international donors

Submit credential to diplomatic missions

Submit Credentials to Educational and Corporate entities

New Outreach Methods

Scout talents at designated universities, offer internship and grant

winner a scholarship with a job upon graduation..

Talent Search Program


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Newsletter

MCF = MCF-MI





Local; NOW



Through a big event / conferencePromote New Identity


Online presence








In addition to the yearly September fundraising event, it is important

to maintain the momentum by conducting regular seasonal

conferences covering important hot topics.

As support to the above, material like Press Releases and formal

Newsletters are highly efficient to spread across relevant messages

to the mass and specific audiences.


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Newsletter

MCF = MCF-MI


Promote the Board members of MCF




Local; NOW





Online presence








Highlighting the profiles of MCF Board members (Sawiris, Rached,

Khoury and Choueiri) will add credibility to MCFs overall operations,

increasing confidence from prospective partners and grantees.

Selection of a well known Industry related spokesperson to act as

the Cause Ambassadorwhereby speaking in the name of MCF in

their field of work.

Local and regional experts could be also selected and housed under

MCF to further spread the message across various markets for

connections and public relations activities.


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Newsletter

MCF = MCF-MI





Local; NOW





Online presence








MCF must acquire partnerships with relevant media and touch points

for publication possibilities i.e. Press Releases. Such partnerships

will provide possible sponsorships promoting MCFs cause.

Partnerships with international advocates will help MCF in future

project development and support.


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Newsletter

MCF = MCF-MI





Local; NOW





Online presence








The new proposed identity by Quantum Group needs to be highlyvisible in important events and conferences, and also in formal

communication documents.


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Newsletter

MCF = MCF-MI





Local; NOW





Online presence








MCF will need to further exploit its online presence, not only with thenew revamped website but also in important Social Media platforms.

This will require a Community Manager to connect and daily engage

with with multiple audiences.

MCF must develop enough content to spread the message across

all platforms to keep the audience on constant update of their

activities.


10/19




Conference late Spring

Press Releases

Newsletter

MCF = MCF-MI





Local; NOW





Online presence








MCF must develop tools to outreach specific audiences, this would

increase MCFs capability in reaching and acquiring donors, and

enhancing the chances of partnership with diplomatic bodies

(Embassies) educational institutions (Schools and Universities) and

corporate entities (Banks, companies etc....)

Such tools could be in the form of Corporate Kits each developed for

a specific purpose.


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Conference late Spring

Press Releases

Newsletter

MCF = MCF-MI





Local; NOW





Online presence








Program Description:A full fledge program that consists of

identifying and helping student(s) with financial difficulties but who

possess certain brilliant talent.

Program Objective: Provide a financial aid or scholarship to the

Talent under the name of MCF.

Program Mechanics:

Scouting talents across designated universities

Select a number of talents depending on MCF capabilities.

Provide selected talents with an internship offer, be it at MCF

and/or any other corporate partner.

Talents will compete according to a standardized internship

program developed.

Top 3 talents will be granted a financial aid to cover their

university fees, and a possible junior position job offer after

graduation

MCFs benefit in this program:

Credibility/Image building

Media coverage, and partnership networking.

Content development.

Credentials

Creating the buzz on events and online activities.


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Media Communications Facilities (MCF2)


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Push names Bassam Barak, Nidal Ayoub, etc to the front

Press Releases

Newsletter

MCF2

Institutionalize the Image

Government Officials

High net worth Individuals

Corporate entities

Political Parties/Politicians

Announcing MCF2 operations through a digital brochure

disseminated through email data base

Promoting the Website

Press ads in key publications

Addressing Targets

Writing in educational publications

Publishing Whitepapers



Online presence


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Press Releases

Newsletter

MCF2




Corporate entities






Addressing Targets





Online presence

The facility should provide service opportunities for coaching a broad

range of audiences.

It is important to define and address each target audience

individually and separately by the use multiple tools of

communication, varying from digital platforms (Web and Social

Media) and communicating the facility itself via advertising press ads

in relevant publications and other mediums if possible.


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Press Releases

Newsletter

MCF2




Corporate entities






Addressing Targets

Writing in designated publications




Online presence

Release articles in designated publications, presenting MCF2s

POV on industry-related topics and shedding light on MCF2s

solutions.

In addition publishing whitepapers to establish thought leadership ,

case-study or analysis on a specific topic.


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Press Releases

Newsletter

MCF2




Corporate entities






Addressing Targets





Online presence

MCF2 will need to further exploit its online presence, not only with

the new revamped website but also in important Social Media

platforms. This will require a Community Manager to connect and

daily engage with with multiple audiences.

Content development is needed to spread the message across all

platforms, however it is important to conduct online advertising

campaigns targeting the addressed audiences to communicate

MCF2s services.


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Timeline (MCF+MI)

SkyBar Event

Conference topic

Talent Program

Event Press Release

Social Media Dev.

Partnership


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