Know ahead. Act before.™

Media Kit

Quantcast has been measuring the

Internet for nearly a decade, creating a

proprietary map of audience behaviors

that covers every U.S. Internet user.

These fresh insights enable us to deliver

superior audience targeting for meeting

direct response and brand objectives.

Allow us to introduce you to your next customer— and lots more of them.

We See Each U.S. Consumer Over 800 Times Per Month

A Top 5 Data Processing Organization, Alongside Google and U.S. Dept. of Defense

Access Browsing Behavior of +100M Destinations

Our map of real-time web activity plus our

unique predictive modeling allows us to

anticipate audience behaviors, enabling

us to deliver absolute precision advertising.

We infer where your customers are going

and how they're going to get there, to

influence their journey and find millions of

NEW customers.

Quantcast’s Unique Approach

Quantcast's Fresh Audience Data

+Machine-learning Identifies Potential Consumers

= Net New ™

Customers

Quantcast Advertise Solutions: Direct Response Targeting

Identify your existingconsumers through Quantcast Measure by tagging key pages, such as:

• Homepage

• Product Pages

• Conversion Event

1

Based on your existingconsumers, we create a customaudience using real-time onlinesearch and behavior data toidentify new consumers.

2

Identify, reach and influence new and repeat targets, throughout the purchase funnel,across the web.

3

Reach your desired audience—that you define—through the intent and interest signals of searchPeople search for everything these days, which makes searches strong indicators of intent and interest. Quantcast harnesses these search signals into a powerful, flexible audience-targeting tool. With our unique real-time view of online behavior, including search behavior, we pinpoint your desired audience through their searches and then apply our advanced audience modeling to find more people just like them throughout the web and mobile.

Reach the right audience for each of your strategies:

Competitive ConquestingWin them over, FIRST. Intercept people shopping your competitors to influence them with your message and acquire them first.

Growth Audience TargetingTo scale your business, launch a new product or reposition your brand, you need to expand beyond your existing customer profile and acquire additional, qualified audience segments.We’ll reach them for you.

Lifestyle & Interest TargetingWhether your ideal customers are sports enthusiasts or knitters…jetsetters or housewives…or anything in between…we’ll find them at meaningful scale.

+ Search ExtensionAdd scale, presence and impact to your search campaigns. Reach more people interested in your product with high-tough display creative wherever they connect online.

Quantcast Advertise Solutions: Search Prospecting

DemographicsWe leverage real-time insights from our beyond big data to find and reach your demographic target.

Nielsen Digital Ad RatingsTM audience validation is available for age and gender segments.

Shopper TargetingOur dynamic CPG segments are modeled from heavy-spending consumers using offline, in-store purchase data collected from nearly 100,000 households via IRI.

Our brand solutions leverage our comprehensive grasp of online consumer behavior to identify your audience with high accuracy and efficiency.

Optimize your campaign for brand lift—targeting is powered by brand survey results from Nielsen Online Brand Effect (Vizu).

Garner exceptional results for awareness goals, brand preference, purchase intent and more.

Quantcast Advertise Solutions: Brand Targeting

Converted on the first visitNo retargeting opportunity

Converted after multiple visitsRetargeting opportunity

Working with Quantcast

Ad Units

Inventory Sources

Brand Safety

■ Comprehensive and dynamic proprietary blacklists

■ Custom client blacklists accepted

■ 3rd party preventative ad blocking and verification technology

Free Analysis & Reporting

■ Media Consumption Insights■ Audience Demographics Insights

■ Attribution Insights■ Campaign Delivery Insights

Display Mobile Units Video

Attribution Insights

Audience Demographics

Contact: inquiries@quantcast.com

Reach NEW customers before your competition does. Unique insights plus the power of machine learning technology allows us to reach new audiences across platforms, from web to social to mobile – to achieve your goals.

A real commitment to privacy. Your audience will never be shared with other advertisers, sold or identified.

Complete customer service. Your dedicated account team provides ongoing support and updates, from campaign set-up to post-campaign insights.

See Why Advertisers Keep Coming Back