Quality Function of the Deployment New.ppt

8/14/2019 Quality Function of the Deployment New.ppt

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Quality Function Deployment

(QFD)

Presented to: Sir Ishfaq Ahmed

Presented by: Ali Raza TariqFaizan Ali Shah

Asif Butt

M Sohaib Akram


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OutlineVoice Of The CustomerHouse

Of QualityBenefits Of QFD

Building A House Of Quality

QFD ProcessSummary


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Benefits Of QFD

Customer Driven

Reduces Implementation Time

Promotes Teamwork

Provides Documentation


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Customer Driven

Creates Focus On Customer Requirements

Uses Competitive Information Effectively

Prioritizes Resources

Identifies Items That Can Be Acted On

Structures Resident Experience/Information


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Reduces Implementation Time

Decreases Midstream Design Change

Limits Post Introduction Problems

Avoids Future Development Redundancies

Identifies Future Application Opportunities

Surfaces Missing Assumptions


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Provides Documentation

Documents Rationale For Design

Is Easy To Assimilate

Adds Structure To The Information

Adapts To Changes (Living Document)

Provides Framework For SensitivityAnalysis


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Voice Of The Customer

Driving Force Behind QFDCustomer Dictates Attributes Of Product

Customer Satisfaction

Meeting Or Exceeding Customer Expectations

Customer Expectations Can Be Vague &

General In Nature

Customer Expectations Must Be TakenLiterally, Not Translated Into What The

Organization Desires


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Collecting Customer

InformationWhat Does Customer Really Want ?

What Are Customers Expectations ?

Are Customers Expectations Used

To Drive Design Process ?

What Can Design Team Do ToAchieve Customer Satisfaction?


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Building A House Of Quality

List Customer Requirements (Whats)

List Technical Descriptors (Hows)

Develop Relationship (Whats & Hows)

Develop Interrelationship (Hows)

Competitive AssessmentsPrioritize Customer Requirements

Prioritize Technical Descriptors


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1 3 4 2 1 2 1 4

Technical Competitive Assessment

C

ustomer

Req

uirements

Customer

Competitive

Assessment

Our

As

Bs

5

3

1

2

5

14

4

Relationship between

Customer Requirements

and

Technical Descriptors

WHATs vs. HOWs

Strong

Medium

Weak

+9

+3

+1TechnicalCompetitiveAssessment

Our

As

Bs


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Prioritized Customer

Requirements

Importance Rating

Target Value

Scale-Up FactorSales Point

Absolute Weight & Percent

(Importance Rating)(Scale-Up Factor)

(Sales Point)


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73

9

10

2

4

8

1

Customer

Requirements

Prioritized

Customer

Requirements

TechnicalDescriptors

Primary

Primary

Secondary

Secondary

TechnicalCompetitiveAssessment

Customer

Competitive

Assessment

OurAs

Bs

CustomerImportance

TargetValue

Scale-upFactor

SalesPoint

AbsoluteWeight

1 3 4 2 1 2 1 4

53

1

2

5

1

4

4

53

2

3

5

2

4

4

1.5

1

1.21.5

1

1

1.5

1

1.5

1

15

3

Our

As

Bs


Customer Requirementsand


WHATs vs. HOWs

Strong

Medium

Weak

+9

+3

+1


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Absolute Weight and Percent

Prioritized Technical

Descriptors

Degree of Technical Difficulty

Relative Weight and Percent

Target Value

1 8 4 2 9 8 2 5

90133

2 3 4 3 1 3 1 5

7

3

9

10

2

4

8

1

Customer

Requirements

Prioritized

Customer

Requirements

TechnicalDescriptors

Primary

Primary

Secondary

Secondary

TechnicalCompetitiveAssessment

Customer

Competitive

Assessment

OurAs

Bs

CustomerImportance

TargetValue

Scale-upFactor

SalesPoint

AbsoluteWeight

1 3 4 2 1 2 1 4

5

3

1

2

5

1

4

4

5

3

2

3

5

2

4

4

1.5

1

1.21.5

1

1

1.5

1

1.5

1

15

3

Our

As

Bs


Customer Requirements

and

Technical DescriptorsWHATs vs. HOWs

Strong

Medium

Weak

+9

+3

+1

Strong Positive

PositiveNegative

Strong Negative

+9

+3-3

-9

Interrelationship between


(correlation matrix)

HOWs vs. HOWs


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QFD Process

WHATs

HOW

MUCH

HOWs

WHATs

HOW

MUCH

HOWs


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Besterf ield, Mech. Eng .

17

House of Quality Sequence

Design

charac

terist

ics

Specificcomponents

House 2

Customer

requ

irements

Designcharacteristics

House 1

Spec

ific

componen

ts

Productionprocess

House 3Pro

duc

tion

process

Qualityplan

House 4

Deploying resources through the

organization in response to customer

requirements


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Phase I

Product Planning

DesignRequirements

Customer

Requirements


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Phase II

Part Development

Part QualityCharacteristics

De

sign

Requirements


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Phase III

Process Planning

Key ProcessOperations

Part

Quality

Characteristics


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Phase IV

Production Planning

ProductionRequirements

KeyP

rocess

Operations

Production Launch


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Quality Function of the Deployment New.ppt

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