STRATEGY-FORMULATION ANALYTICAL FRAMEWORK

Stage 1Stage 2

Stage 3INPUT

MATCHING

DECISION

QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)

Stage 3 - Decision Stageinvolves the Quantitative Strategic Planning Matrix (QSPM)

reveals the relative attractiveness of alternative strategies and thus provides objective basis for selecting specific strategies

STRATEGY-FORMULATION ANALYTICAL FRAMEWORK

QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM)

objectively indicates which alternative strategies are best

uses input from Stage 1 analyses and matching results from Stage 2 analyses to decide objectively among alternative strategies

The Quantitative Strategic Planning Matrix (QSPM)

1. Make a list of the firm’s key external opportunities/threats and internal strengths/weaknesses

2. Assign weights to each key external and internal factor

The Quantitative Strategic Planning Matrix (QSPM)

The Quantitative Strategic Planning Matrix (QSPM)

3. Examine the Stage 2 matrices, and identify alternative strategies that the organization should consider implementing

The Quantitative Strategic Planning Matrix (QSPM)

AS

AS

4. Determine the Attractiveness Scores (AS)

1= not attractive

2= somewhat attractive

3= reasonably attractive4= highly attractive

AS

AS

-/0= no effect

The Quantitative Strategic Planning Matrix (QSPM)

AS

AS

4. Determine the Attractiveness Scores (AS)

AS

AS

Note:1. Never duplicate scores

in a row2. Never rate one

strategy and not the other

The Quantitative Strategic Planning Matrix (QSPM)

5. Determine the Total Attractiveness Scores (TAS)

TAS

TAS

TAS

TAS TAS = WEIGHT x AS

The Quantitative Strategic Planning Matrix (QSPM)

6. Compute the Sum Total Attractiveness Scores (STAS)

AS AS

AS AS

STAS

STAS

Positive Features of the QSPM

Sets of strategies can be examined sequentially or simultaneously

No limit as to the number of strategies to be evaluated

Requires strategists to integrate pertinent external and internal factors into the decision process

Can be adapted for use by small and large for-profit and nonprofit organizations

Limitations of the QSPM

Always requires intuitive judgments and educated assumptions

Only as good as the prerequisite information and matching analyses upon which it is based