QAP

Doctor’s Portrait.

Direct Involvement on sales call.

Experience. Partners

• More than:

• 5 years in pharma

• 100 international projects

• 50 eDetails per month

Doctor’s Portrait

• Segmentation

• Targeting

• Increasing of Sales Force

Efficiency

Doctors Segmentation

• Macro segmentation• Drivers and motivations to

prescribe• Inhibitions & barriers

• Potential-based micro-segmentation• Common traits• Likelihood to start / increase

prescription• Segmentation by categories

• Field of specialization• Stakeholders

Right Targeting

Sales Representative

Behavior

Smart Behavior

• Well-planned & organized• Communicating Ethics• Questions• Useful, sought-after

resource to the doctor• Educational purpose

Digital Engagement

Doctor

• More away from traditional pharmaceutical selling

• Interactive dialogue• Content

• Depending on doctor’s category

• Remember:• Which message you want to implement?• What KPI you want to get?

HTML5 presentations examples

• Cortex • http://goo.gl/aW3uMg

• Oncology Brand • http://goo.gl/4FUqYw

• Margin Tracker• http://goo.gl/2Rpam5

Thank You for Your Attention!

Oksana Matviienko

Dmitry Rastaturin

oksana.matviienko@qapint.com

dmr@qapint.com