Q4 2013 Research: Public Company use of social media for IR - Part 3: YouTube & SlideShare

Summary Presentation: Download Complete Whitepaper October 2013

http://go.q4websystems.com/2013YouTubeSlideShareWhitepaperdownload.html

Q4 Whitepaper: Public Company Use of Social Media for IR

Part 3: YouTube & SlideShare - Summary Slides

Why Social Media Matters For Investor Relations

• The statistics on social media use continue to be very compelling:

– By the end of 2012, 67% of US Internet users were on one or more social

networking sites.

– One in four people worldwide will use social networks in 2013.

– Internet use (especially on mobile devices) is experiencing rapid growth,

with 27% of Internet time in the US being spent on social networking sites.

• Research shows that:

– 49% of professional investors are reading blogs and 27% use YouTube.

– 3 out of 5 financial bloggers use Twitter as their primary news source.

– 52% of institutional investors use social media as part of their research

process, and 63% of institutional investors believe social media will become

increasingly important to them.

Download Complete Whitepaper




Overall Social Media Findings


• Q4 performs year over year reviews of how social media is used for

Investor Relations by the companies in our sample. Our findings in

2013 reveal:

– significant growth in Twitter, YouTube, and corporate blogs for IR.

– increases in use of Facebook, SlideShare and StockTwits.

• Our study includes some new measurements for 2013:

– 50% of companies have a Google+ account.

– 11% of companies have a Pinterest account.

– 10% of companies offer a mobile IR application.

– 10% of companies provide a mobile IR website.




2013 Research Sample


Q4 Web Systems’ research sample size for social media research has

grown from 80 public companies in 2009 to a total of 890 in 2013.

Airline, 16 Automotive, 17

Consumer Goods, 119

Exchanges, 4

Financial Services, 78

Industrial goods/Basic materials, 76

Media, 13

Natural Resources, 144

Pharma/Healthcare/Biotech, 52

Real Estate, 15

Services, 127

Technology, 141

Telecommunications, 39

Utilities, 49

Companies Included in Study by Sector




YouTube


• YouTube is the most popular online video forum in the world,

allowing users to share video content.

– Usage stats up significantly from last year to over 1 billion unique

monthly visitors.

– In an average day 33 million people visit YouTube to watch 200

million hours of video.

– YouTube reaches more US adults age 18-34 than any cable TV

network.




YouTube for Investor Relations

• Q4’s 2013 sample shows that 80% of companies have a YouTube

account. Of these, 42% use it for Investor Relations, up 13% from

our 2012 study.

– By Sector – Top sector using YouTube for IR is Natural Resources,

followed by Technology and Industrial Goods/Basic Materials.

– By Region - North American companies (US and Canada) in our

sample significantly outpaced the rest of the world, with France and

Germany as the next highest.

– By Market Capitalization – Large cap companies are leading in use of

YouTube for IR, with Small cap and Medium cap following behind at

second and third place.





SlideShare


• SlideShare is the world’s largest online presentation sharing

platform, used to share documents, videos, webinars and

presentations.

– SlideShare has over 60 million visitors and 3 billion slide views

every month.

– According to ComScore, SlideShare is the preferred platform for

business owners, getting 5 times more traffic from them than

Twitter or Facebook.




SlideShare for Investor Relations

• Q4’s 2013 sample shows that 25% of companies have a SlideShare

account. Of these, 52% use it for Investor Relations, up 8% from our

2012 study.

– By Sector – Top sector using SlideShare for IR is Natural Resources,

followed by Financial Services, Automotive and Telecommunications.

– By Region - North American companies (US and Canada) significantly

outpaced the rest of the world, with Sweden, Germany and Brazil as the

next highest.

– By Market Capitalization – Small and Large cap companies led in use

of SlideShare for IR, with only one percentage point between them.

Medium cap followed behind in third place.





YouTube & SlideShare Usage and Content

• Public companies most commonly use YouTube and SlideShare to

share visual materials that provide corporate and event information,

and add context around their business and industry, including:

– Financial Reports, Results

– Annual Shareholder Meeting

– Corporate Social Responsibility Videos & Reports

– CEO or CFO Interviews

– Investor/Analyst Day & Conference Presentations

– Corporate Project Update Reports & Videos





YouTube & SlideShare Best Practices

• Emulating the look and feel of the corporate website.

• Providing greater context on investor-related information.

• Directing or linking visitors to a corporate website or other social

channels.

• Organizing content for easy and targeted access.

• Consistently delivering content.





Case Study: SCA Group

SCA Group incorporates many YouTube & SlideShare best practices in

their accounts.


Website

YouTube account

SlideShare account

SCA has designed their YouTube &

SlideShare home pages to emulate

the look and feel of their corporate

website – through consistent logos

and corporate colours, repeating

images, and matching content.




Case Study: SCA Group (cont.)


SCA helps visitors easily navigate through their online properties and social

media accounts on their YouTube “About” page (below), with a brief intro and

links to their website, Wikipedia entry, and accounts on LinkedIn, Twitter,

SlideShare, Scribd, Google, Facebook and Flickr.

Similarly, on their home SlideShare page (left), they include links to their

website, Twitter, Facebook and LinkedIn accounts, and a “Follow” button to let

users easily sign up to see more of the content they share.






Even with such a wealth of videos on a wide variety of topics, SCA makes it easy for visitors to quickly find the

information they need through playlists.

In addition to their Investor Relations playlist (pictured above), SCA has several others they use to group and

organize content for their different audiences - “Sustainability at SCA,” “Life Inspiring Careers at SCA,” and

even for individual events they’re involved in such as “Team SCA in the Volvo Ocean Race 2014-2015.”






When visitors click on the “SCA

Investor Relations” heading, they are

directed to a list of videos (left)

outlining the content of each.

SCA is very consistent and timely in its

content posting. Visitors looking at this

record of consistent content can feel

assured that SCA will be posting its

next earnings videos here - and they’ll

know where to come back for it.






Through SlideShare, SCA

disseminates a variety of

corporate information

pertinent to the investor

community; quarterly

results, AGMs and interim

reports, conference and

seminar presentations,

and a report on a

divestment.

They are consistent in

posting content, and

visitors can view reports

as far back as 2010.




Compelling Reasons To Use YouTube & SlideShare for IR

• YouTube is the largest video sharing platform in the world and

continues grow in usage.

• SlideShare is the most used presentation sharing platform, and has

particularly high usage amongst business owners.

• Both YouTube & SlideShare make it easy for companies to embed

visual content on their other social media accounts and on their

corporate websites.

• Evidence continues to show that many public companies see value

in using social media to increase awareness and engage with key

constituents.





Download and learn:

• How your peers are using YouTube and SlideShare to interact and engage with investors.

• What sectors, geographic regions and size of companies are leading the way in adoption.

• Innovative ways to use of video and presentations to provide the investor community more company and industry context.

• Best practices for organization, grouping, and consistent delivery of IR content on YouTube and SlideShare.

• How these social media platforms can fit into your overall IR communications strategy.


Get Your Free Whitepaper Today

http://go.q4websystems.com/2013FacebookWhitepaperDownload.html





About Q4 Web Systems

Q4 is the the leader in corporate websites and social media solutions

for public companies. Hundreds of IR professionals rely on Q4 for their

IR website, social media and mobile applications. Using Q4, public

companies of all sizes increase awareness, reduce risk and build better

relationships with their investors.

Through active best practice research, Q4 has earned a position at the

forefront of the investor relations market, sharing knowledge through

webinars, whitepapers and articles on on http://www.q4blog.com/. For

more information, please email [email protected] or contact

us toll free at 1-877-426-7829.


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Q4 2013 Research: Public Company use of social media for IR - Part 3: YouTube & SlideShare

Social Media

Transcript of Q4 2013 Research: Public Company use of social media for IR - Part 3: YouTube & SlideShare