Q3: What have you learned from your audience feedback?

Trailer: Initial Audience research

• For audience research we created a questionnaire, formed a focus group and interviewed a horror fan. From the questionnaire it informed us on their favourite horror sub genre being psychological with enjoying conventions of suspense presented through eerie music.

Trailer: action Taken

• Therefore we made sure that we included all elements that the audience suggested for our audience pleasures. From having an unsettling mood at the beginning from the music presented which creates the suspense for the audience.

Trailer: Evaluation of outcome

• I feel the trailer went well as we made sure we included every element the audience told us to as well as the conventions from real media texts.

Trailer: Production feedback

• Our audience felt that the spirit ‘Helena’ was too non existent in the trailer and therefore wanted to see more of her to show some form of existence.

Trailer: Action Taken

• Therefore we decide to add a voice of a little girl singing to show the audience that it was ‘Helena’, it was more scary at the fact that she was singing a nursery rhyme which created an atmosphere for the audience.

Evaluation of outcome

• Having the girl singing in the background was a great idea because it really unsettled the mood for the audience creating that suspense and eerie atmosphere.

Evaluation of feedback/personal reflection on feedback

• Overall the audience really liked the editing of slow and face pace with the girl singing in the background as it created suspense for them and also said the distribution slate looked very professional.

• In my opinion i feel the trailer was very good and well put together however I would of preferred to have a soundtrack in the background.

Initial audience feedback: Film Magazine

• When looking at real media texts it was clear that it is important that you choose the right image that you are going to present as your main in image on the magazine. Also colour and font are both very important as it makes stand out.

Film Magazine: Action taken

• Therefore we chose the image of our actress where she looks like a doll, this is to have that relation between the film to give the audience an idea of what is done to the victims. We also used red with a distorted effected on our film title ‘Helena’ to make it stand out.

Film Magazine: Evaluation of outocme

• Our audience loved the image that we used and liked what we did with the title however felt that there was nothing that really made anything stand out.

Production feedback: Film magazine

• The audience said that the puff and the banner being the same colour was weird and therefore should be changed colour, also the masthead was not bold enough.

Film magazine: Action taken• We therefore changed the colour of the

banner and the puff so that they could both stand out from the background. Also the masthead now has a shadow around it to make it bold.

Film magazine: Evaluation of outcome

• The final product of the magazine looked better than the first as we made sure we took on board what the audience said and made sure those changes were made.

Film Magazine: Evaluation feedback/personal reflection on feedback

• The audience liked the final product of the magazine especially because of the distorted effect and the black colour behind the film title which is red. Felt that it looked well together and was bold.

• In my opinion I feel the magazine looked good especially because we made several changes that the audience wanted.

Initial audience research: Film Poster

• The audience from the focus group didn’t want the poster to give away too much as this will not entice them to watch the film. They also expect the colour scheme of black and red which shows relation of what genre is being represented

Film poster: Action Taken

• Therefore we made sure that we used of a lot of black with the backrgound being darkened and the font red to symbolise blood. This also showed that the genre is horror.

Film Poster: Evaluation of outcome

• The initial film poster looked good as it fulfilled the audiences expectations.

Film poster: Production feedback

• The audience felt that the image used for the poster was way too similar to the magazine image and therefore should be changed to show the different aspects of the trailer. They also felt that there was too much red font and therefore should used to a minimal.

Film poster: Action Taken• We changed the main image completely which

just shows the side of the actress shown in black and white, this therefore doesn’t give away too much and is most definitely showing a different aspect of the trailer. The red font was used to a minimal as instructed to by the audience.

Film poster: Evaluation of outcome

• The final poster was great as you saw the massive change from the rough cut. This showed that the feedback was most definitley acted upon.

Film poster: Evaluation feedback/ personal reflection on feedback

• The audience saw the improvements made in the final poster and really liked it, they felt that everything was well placed with a better image being used.

• In my opinion I definitely liked the final poster as I didn’t give away too much which is key to enticing the audience.