Brooklyn HubSpot User GroupQ3 2015 Meetup

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WiFi Network:Password:

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Thank you, Court Tree Collective

www.courttree.com @CourtTree

Without further ado, welcome to…#BKHUG

HubSpot user since 2012Inbound, HubSpot, Partner CertifiedDirector of Content & Communications at CrediblyI learned everything I know about Inbound Marketing thanks to Sarah Bedrick & the HubSpot AcademyConnect with me @LovableMarketer

@BKLYNHUG #BKHUG

Hello, my name is Carrie.

@BKLYNHUG #BKHUG

HubSpot user since 2013Inbound and HubSpot CertifiedDemand Generation Manager at SchoolKeepConnect with me @RabeckaKrill

Hello, my name is Becky.

Where to find our HUG online.

brooklyn.hubspotusergroups.com

@BKLYNHUG #BKHUG

Follow us on Twitter @BKLYNHUG

academy.hubspot.com/hubspot-user-groups

WE HAD A BLAST AT #INBOUND15

And Learned a Few Things From Other HUGs

Hot HUG Topics in Other CitiesAdvanced Lead NurturingPlanning for Next YearEmail MarketingCareer Paths of Inbound MarketersGoogle Analytics Deep Dive

Consistency is ImportantAttract > Convert > Close > Delight?Venues – is this group open to Manhattan meet-ups?

We (and thousands of others) Took Tons of Notes

Go to bit.ly/inbound15notes View the notes others have uploaded, and post your own notes for a free INBOUND.ORG T-Shirt!

Ask Carrie or Becky for a link to our shared Evernote folder – we collaborated with a few friends to “divide and conquer” on session notes

#BKHUG

Now, let’s give a big BK welcome

to our special guest,Sarah Bedrick!

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WELCOME TO THE FALL 2015 BROOKLYN HUG

#BKHUG

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WHO AM I?

SarahBedrick

I lead the charge on HubSpot’s CertificationsI own a craft beer blog for girls.

@sbedrick

#BKHUG

AGENDA.

1. Marketing product announcements from INBOUND.

2. Sales product announcements from INBOUND.

3. Marketing courses and certifications

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INBOUND RECAP.

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WHAT’S INBOUND?

Highlights:• 3-day event + 1 day of training

marketing gathering for people to learn, be inspired and connect with other like-minded people.

• 14,000+ people• 6 Incredible keynotes• Tons of parties and networking

opportunities• Remarkable break-out sessions and

Bold Talks.• What else?

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FOLLOW THE CONVERSATION ON #INBOUND15

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LET’S START WITH MARKETING PRODUCT UPDATES.

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KEY MARKETING LAUNCHES

http://hubspot.com/new

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EASY INITIATIVE - EDITORSALL CUSTOMERS

A newly designed editing experience that includes the option to create content with an inline editor.

Discussion point:What are some benefits of seeing a live preview of your site as you create content?

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EASY INITIATIVE - DASHBOARDSALL CUSTOMERS

Newly designed dashboards for landing pages and website that allow you to manage and analyze your pages.

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EASY INITIATIVE – POST-PUBLISH PAGE DETAILSALL CUSTOMERS

Easily view how your individual landing, or website pages are performing in one screen and how each is contributing to your overall marketing objectives.

Discussion point:How do you measure the performance of an individual page?

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EASY INITIATIVE - LISTSALL CUSTOMERS

A newly designed interface designed to facilitate the process of building lists and allows marketers to explore their data faster.

Discussion point:How is it helpful to see a preview of your list as you build it?

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EASY INITIATIVE – CONTACT RECORDALL CUSTOMERS

The Contact Record in the Marketing Platform and CRM has been merged to provide a standard experience across both platforms.

Discussion point:What new information in the contact record are you excited to see?

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EASY INITIATIVE - WORKFLOWSPROFESSIONAL AND ENTERPRISE

You can now create your starting conditions, goals, and branching logic for your workflows without leaving the app.

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SMART CONTENT INSIGHTSPROFESSIONAL AND ENTERPRISE CUSTOMERS

A tool within the editors that provides insights about your contacts database to help you figure out where to add smart content.

Discussion point:How does viewing data that tells you where to add smart content help you optimize your pages for different audiences?

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ADS ADD-ON$100/month

The easiest way to create, measure, and leverage ads for inbound marketing.

Discussion point:How do you measure the ROI of your paid ads?

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REPORTING ADD-ON$200/month

A centralized place to create multiple dashboards with custom reports for all your reporting needs.

Discussion point:What metrics does your team need to report on regularly?

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PREDICTIVE LEAD SCORINGENTERPRISE ONLY

A grade or score calculated based on historical data that shows how likely a contact is to close into a customer.

Discussion point:How do your sales and marketing teams use lead scoring to prioritize their time and resources?

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HUBSPOT CONNECT

A series of new integrations that bring data into one integrated platform, HubSpot.

Discussion point:What integrations do you currently use with HubSpot?

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KEY SALES LAUNCHES

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PROSPECTS EMAILSALL CUSTOMERS

The redesigned Prospects email shows companies who match your criteria, connections you have at those companies, and recent news stories about those companies.

Discussion point:How can this email help your sales team prioritize who to reach out to?

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SIDEKICK CONNECTIONSSIDEKICK FOR BUSINESS CUSTOMERS

Sidekick now surfaces connections between your network and the companies you are selling to that you never previously knew existed.

Discussion point:How do you currently get introduced to a mutual connection?

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SEQUENCESSIDEKICK FOR BUSINESS CUSTOMERS

Enroll a prospect to receive a sequence of templated emails right from inside Gmail or HubSpot CRM.

Discussion point:What is your typical follow-up strategy for your prospects?

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SIDEKICK FOR BUSINESS + SALESFORCESIDEKICK FOR BUSINESS CUSTOMERS

Sidekick for Business users will now have full access to the Sidekick sidebar right inside Salesforce. This includes all of the current sidebar functionality, including the ability to make calls right from the sidebar.

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@MENTIONSALL CUSTOMERS

@mentions in HubSpot CRM allow you to mention a co-worker from any note space in the CRM. Your colleague will receive an email notifying them of the mention.

Discussion point:What tools does your team use to collaborate on deals or tasks?

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GMAIL INTEGRATIONALL CUSTOMERS

Gmail integration will allow HubSpot CRM users to pull their full history of interactions - including messages both sent and received - into HubSpot CRM automatically.

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MULTIPLE DEAL PIPELINESALL CUSTOMERS

Multiple deal pipelines will make it possible for teams to set up separate pipelines for different divisions, teams, or products inside HubSpot CRM.

Discussion point:Do you have different teams or divisions who track to different goals in your organization?

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CERTIFICATIONS

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LET’S DO AN ACTIVITY.3 minutes

Rate your personal knowledge on a scale of 1-10 on the following areas of expertise:

1. Inbound Fundamentals2. SEO3. Blogging4. Content Creation5. Social Media6. Calls-to-Action

7. Landing Pages8. Thank You Pages9. Email10. Smarketing11. Inbound Sales12. Delight

HUBSPOT CERTIFICATIONS

Inbound Certification

Free, open to anyone

HubSpot Design Certification

Free, open to anyone

HubSpot Certification

Customers & Partners

Partner Certification

Partners

Contextual Marketing

Certification

Customers & Partners

URL: http://academy.hubspot.com/certification

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INBOUND CERTIFICATIONALL CUSTOMERS, FREE

High-level details:• Free marketing course and certification

covering inbound fundamentals.• 12 Classes = 4 hours & 25 minutes• 1 Assessment• 2,000 people/month

When passed:• Clear proficiency in understanding

inbound• Access to a community of inbound

practitioners• 1 Badge and certificate

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LET’S DO AN ACTIVITY.3 minutes

Write down all the different ways you could use the Inbound Certification to strengthen your business, company, team or yourself within your job role.

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1. To train myself and remain up-to-date on the latest inbound trends.

2. To ramp-up/train my team.

3. To qualify potential employees

4. Use it as a tool to make sure everyone is speaking the same language and understands how the

puzzle pieces of inbound fit together.

5. To further educate and qualify potential clients (Partners)

6. To boost your resume.

7. To get a seat at the marketing table

8. To request and earn a promotion and/or raise.

9. To get a new job.

WAYS TO USE THE CERTIFICATIONS:

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WHAT OTHERS ARE SAYING:

“It provided me with a structured way to learn about marketing and show off what I've learned. Prior to the certification, I read a lot of HubSpot and Marketo articles (among many other methods of learning), but it wasn't cohesive. Plus I can't just tell an employer "I did research on marketing things" - that would be useless.” - Andrew B

“I learned more about applied marketing in this video that my marketing course at Texas A&M. Thanks.” - Jeremy D

“I have no background in marketing but I can understand everything clearly thanks to your simplified and easy to understand approach to teaching. I'm really happy that I have taken this course and count me in as a Hubspot fan. It only shows that your inbound marketing works cause it worked for me just by taking this course!” - Sarah

“The Inbound Certification helped me to discover real marketing values and inspired me to continuously improve myself as a marketer. Using inbound methodology I presented my marketing ideas and eventually got hired as an online marketing manager for one very successful company in Germany.” -- Mili

Shared with me by a fellow HubSpotter: “In short someone called HubSpot and said they wanted to buy HubSpot because they watched the inbound certification, followed the best practices/instructions and have already seen at 350% increase in traffic.”

INBOUND CERTIFICATION’S GROWTH

Apr-13

June

August

October

December

February

Apr-14

June

August

October

December

February

Apr-15

June0

500

1000

1500

2000

2500

Inbound Certifications/Month

INBOUND CERTIFICATION MISSION

TO CREATE THE SIX SIGMA OF MARKETING CERTIFICATIONS THROUGH WORLD-CLASS

EXPERIENCE AND CONTENT.

CERTIFICATIONS PROGRAM OVERVIEW

Inbound Certification

Free, open to anyone

HubSpot Design Certification

Free, open to anyone

HubSpot Certification

Customers & Partners

Partner Certification

Partners

Contextual Marketing

Certification

Customers & Partners

URL: http://academy.hubspot.com/certification

THANK YOU!See You for our Q4 Meet-UpWednesday, December 2nd

(hmm…an ugly sweater holiday party?)

Follow @BKLYNHUGTweet your pics and takeaways #BKHUG

Details & Registration:brooklyn.hubspotusergroups.com/december-2015

@BKLYNHUG #BKHUG