Brooklyn HubSpot User Group

Q1 2015 Meetup

Follow @bklynhug

Tweet pics and takeaways using #bkhug

WiFi Network: BrooklynWorks

Password: BrooklynWorks@159

@BKLYNHUG #BKHUG

YOU’RE PROBABLY WONDERING…

WiFi Network = BrooklynWorks159

Password = BrooklynWorks@159

Bathrooms: 3 in the hall (follow signs)

The hashtag for this meetup: #BKHUG

SWAG

• HubSpot lip balm for everyone!

• Blog Fuel Mug if you do a video testimonial ;-)

Food & Drink: coffee, water, beer, wine, soda, and plenty of

hors d’oeuvres … enjoy!

Thank you BrooklynWorks

@159

www.brooklynworks159.com

Without further ado, welcome to…

Meet your co-leaders.

HubSpot user since 2012

Inbound, HubSpot, Partner Certified

Owner Lovable Marketing, LLC

WordPress & Graphic Designer

www.carriegallagher.com

@BKLYNHUG #BKHUG

Hello, my name is Carrie.

@BKLYNHUG #BKHUG

HubSpot user since 2013

Inbound and HubSpot Certified

Instructional Marketing Manager at

SchoolKeep.com

Getting married in 17 days!

Hello, my name is Becky.

Where to find our HUG online.

bit.ly/bklynhug

Join the LinkedIn Group

twitter.com/bklynhug

Follow on Twitter @BKLYNHUG

@BKLYNHUG #BKHUG

academy.hubspot.com/hubspot-user-groups

brooklyn.hubspotusergroups.com

@BKLYNHUG #BKHUG

Save these dates.

@BKLYNHUG #BKHUG

Thursday, June 18th

Guest Speaker: Rachel Sprung from HubSpot!

Thursday, September 24th

Inbound ‘15 Wrap-Up with HubSpot’s Sarah Bedrick!

Thursday, December 3rd

2015 Wrap-Up & 2016 Goal Setting

brooklyn.hubspotusergroups.com/meetup-schedule

#BKHUG

www.inbound.com

Register with code BrooklynHUG15 for $50 off

8 Members to register with our code receive a copy of Seth

Godin's new book

15 Members to register with our code get access to exclusive

executive networking

25 Members to register with our code get access to VIP seating

during all keynotes

All members will be invited to a huge INBOUND HUG event

We have big plans for this HUG.

at least 2 video

testimonials

per meetup.

@BKLYNHUG #BKHUG

HubSpot guest speakers.

Rachel SprungProduct Marketing Team

Thursday, June 18

Sarah BedrickAcademy Team

Thursday, September 24

#BKHUG

help you get more out of HubSpot.

@BKLYNHUG #BKHUG

help you connect

with each other.

@BKLYNHUG #BKHUG

promote local HubSpot agencies.

#BKHUG

host a BIG event for

Inbound Marketing

Week 2016.

@BKLYNHUG #BKHUG

#BKHUG

But the most important thing is …

#BKHUG

Getting Brooklyn to go Inbound.

tell someone

you know.

@BKLYNHUG #BKHUG

tell your

online community.

@BKLYNHUG #BKHUG

bring a business owner.

@BKLYNHUG #BKHUG

@BKLYNHUG #BKHUG

host a meetup.

#BKHUG

This is your HUG

and we want feedback!

@BKLYNHUG #BKHUG

Recommend a meetup space in Brooklyn

Tell us what you want to learn

Tell us how we can improve

or just have a question?

Tweet @bklynhug

Tweet @LovableMarketer

Tweet @RabeckaKrill

Email bklynhug@gmail.com

Want to give a presentation?

#BKHUG

So, why are were here tonight?

@BKLYNHUG #BKHUG

because buyer behavior

has changed.

and people are sick of this.

#BKHUG

Blog

Social Media

Keywords

Site Pages

Calls-to-Action

Landing Pages

Forms

Contacts

Email

Workflows

Lead Scoring

CRM Integrations

Social Media

Smart-Calls-to-Action

Email

Workflows

Attract Convert Close Delight

Stranger

s

Visitors Leads Customers Promoters

INBOUND MARKETING METHODOLOGY

@BKLYNHUG #BKHUG

good marketing stands out because it helps humans solve problems.

and it doesn’t feel like marketing.

Make stuff people want.1

THINK LIKE A JOURNALIST TO CREATE

“WHO, WHAT, WHEN, WHERE, WHY & HOW”

CONTENT THAT MEETS BUYERS IN THEIR

JOURNEY:

PODCASTS

BIG ROCK CONTENT

WHITE PAPERS

COMPARISONS

BLOG POSTS!

@BKLYNHUG #BKHUG

FAQS

HOW-TO’SSLIDESHARES

E-BOOKS

VIDEOS

@BKLYNHUG #BKHUG

START BY ANSWERING THE QUESTIONS PEOPLE ASK YOU EVERY DAY.

“Who are the best …”

“What’s the difference between …”

“When is the best time to…”

“Where can I …”

“Why should I … “

“How do I …”

Be generous.2

THE MORE YOU

GIVE, THE MORE

YOU’LL GET

IT INCREASES #

OF PAGES &

INBOUND LINKS

IT BUILDS TRUST,

CREDIBILITY,

& GOOD WILL

Rock your keywords.

GET ON PAGE 1!

GO AFTER LOW-HANGING FRUIT

(keyword tool; sitealerts.com)

INCREASE ORGANIC TRAFFIC

BE STRATEGIC ABOUT PPC

@BKLYNHUG #BKHUG

Give great directions.4

COMPELLING OFFERS

CLEAR CALLS TO ACTION

RELEVANT LANDING PAGES

SMART FORMS

FOLLOW-UP WORKFLOWS

@BKLYNHUG #BKHUG

analyzeanalyzeanalyze.5

IF IT DON’T MAKE

DOLLARS, IT DON’TMAKE SENSE.

@BKLYNHUG #BKHUG

http://academy.hubspot.com/customer-projects

Have You Seen the New Academy Projects?

Let’s talk content.Where do your ideas come from?

How do you produce consistently?

Do you repurpose?

Do you curate OPC?

Do you outsource?

How far in advance do you plan?

Does your sales team pitch in?

Tell us about a successful content campaign!

Tell us about your challenges and frustrations!

THANK YOU!See you for our Q2 Meetup

Thursday, June 18

Follow @bklynhug

Tweet your pics and takeaways #BKHUG

Be sure to register at:

brooklyn.hubspotusergroups.com/june-2015

@BKLYNHUG #BKHUG