How effective is the combination of your main product and ancillary texts?

Mohamed Hashi

As part of our A2 Media coursework we were assigned to create a music video which would be assisted with two promotional packages, a magazine advert and a CD cover. For this project we had to work in groups of four. My group consisted of me the producer, Tamara Ogbe the director, Dannisa Anderson the cinematographer and myself (Mohamed Hashi )the editor. In this presentation I will evaluate my media product with four main questions. In this presentation I will discuss the forms and conventions and also evaluate the audience feedback we received. The questions I will be answering in this presentation are:

1. 1.In what ways does your media product use, develop or challenge forms and conventions of real media products?

2. 2. How effective is the combination of your main product and ancillary texts?

3. 3. What have you learned from your audience feedback?4. 4. How did you use new media technologies in the construction and

research, planning and evaluation stages?

• All of my media products are very closely related to each other, this includes my music video, my magazine advert and my digipack. A variety of different methods and techniques have been used to ensure that my media products relate to each other.I have spent time researching different digipacks and magazine adverts from different bands such as „Swedish house mafia ‟ and „Arcade Fire‟, to give me an idea of how to create my ancillary texts and also how to relate them to each other. I researched bands of the same genre as „Kelvin harris ‟, to make sure that my media products fitted into the correct genre.

• As for our marketing tool , my cd digi pack was designed to attract an audience that has an interest in the genre of electro pop

Digipack and my magazine

• Making the digipack and my magazine advert iconsidered how they could relate to the music video and sale the artist product to a professional standard.

• As the video was in black and white , I decided to the make the, different colour to make it original and eye catching for the target audience

I considered was the research I did for the ancillary tests . What I found was that this genre usually had bold images in the advertising and album covers I added a drop show to make the picture more to a professional .

How are my products linked through representation, costume, props, locations,colour, typography etc ?

The actor in the music video and artist on the Cd digipack are wearing the same style of clothing , this style is typically worn by young adults who are our target audience

By looking at the CD digipack , our audience can make a link between themselves and the artist and therefore feel encouraged to listen to the music and buy it on line

The cords companies that could release our product are sonly BMG and universal research shows that these companies have signed artist in the genre

Calvin harries is one the artist we looked at for our music video magazine advert and CD digi pack . However we made everything looked professional

• To conclude, I believe that our creation followed the conventions of a electro pop album and advertisement. The ancillary tasks also challenged some classic conventions but in a good way adding extra effect on the products, giving it a strong exclusive look. I believe our products are unbeaten r products with a well-built selling point.