Q Selling Point

By Ellen Ronan

Selling Points• The selling points Q often uses is to

put someone famous on the

cover, this is attractive to fans.

• Also it stands out because they use

large images that cover the page.

• Also they often use clever effects

that stand out such as this guitar

breaking the masthead.

• They also use big fonts for the

important information.

• Another thing is they stick to their

specific colour scheme so they are a well branded magazine.

• They stick to this in the contents too

which is easy to read.

Selling Points

• They are often eye catching so they make potential buyer

consider the product more and maybe look closer.

Specific Target • The target for buyers would be

relatively young people who’s taste in

music is mainly alternative/indie/rock.

• However you can tell that people

younger than around 16 wouldn’t be very interested in it due to it’s lack of

colour.

• Instead it has a bland colour scheme

contrasted with a red that runs

throughout most issues which gives it a slightly more mature look.

• Another give away to it’s age range

would be the price, it is quite expensive

compared to similar magazines and so

older people generally would have

more cash to spend.

Specific Target• Although I said 16+, this would be most popular for a 25+ age

range because of the content, young people might like acts

like those shown below but these were most popular in the

days of slightly older adults.

• I’d say it would be aimed at people who would by for

belonging needs because it is quite a specific genre.

• The demographic would be section E mostly but then C1s, C2s

and maybe Bs would also appeal to this magazine.

• You could say it is aimed at males but still has female readers.

How Are They Targeted?• Here you can see the difference in

colour, the TOTP mag is colourful and pink so

aimed at young females whereas the Q

magazine is less colourful and has a cleaner

cover making it less fun and more

professional.

• Q also uses more words to draw people in

instead of pictures which might imply that

the older reader actually reads whereas

young girls would look at pictures.

• Again pricing would sway who bought the product, younger people would be able to

afford TOTP because it is cheap but Q is

around £4 which would mean only adults

would really be able to afford it.