Unique Selling Point - INSEAD...Unique Selling Point Audience “Reaching for a Higher Profile, Abu...
Transcript of Unique Selling Point - INSEAD...Unique Selling Point Audience “Reaching for a Higher Profile, Abu...
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Unique Selling Point
Audience
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“Reaching for a Higher Profile, Abu Dhabi opens
a Hub for Western Media”, NYT, 12 Oct 2008
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Endogenous/ domestic
Exogenous/external
VS.
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Exogenous/external
Historical context: oil industry, formation of GCC, foreign bases
Iran’s nuclear ambitions
Global relevance & prestige of alternative energy
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Endogenous/domestic
Economic Development
Go Green
OR
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Restructuring
of Abu Dhabi
government
agencies
and entities
(2005) &
New
investment
philosophy
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A brake on economic development and diversification
Water Electricity
Oil fields
Gas
Shortage
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Problem of energy security for econ devt
Regime change & appearance of a policy entrepreneur
Global nuclear renaissance and concerns about global warming
Alternative energy: renewables and nuclear
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Driven by internal rather than strategic considerations
The logic of economic development takes precedence over green aspirations at policy initiation
Branding for foreign policy gains as a side benefit