Q is NOT whether we are at cross roads Q is whether we wish to be successful or not?

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Q is NOT whether we are at cross roads Coming together is a Coming together is a beginning beginning Keeping together is Keeping together is progress progress Working together is Working together is success success Henry Ford Henry Ford Q is whether we wish to be successful or not?

Transcript of Q is NOT whether we are at cross roads Q is whether we wish to be successful or not?

Page 1: Q is NOT whether we are at cross roads Q is whether we wish to be successful or not?

Q is NOT whether we are at cross roads

Coming together is a beginningComing together is a beginningKeeping together is progress Keeping together is progress Working together is success Working together is success

Henry FordHenry Ford

Q is whether we wish to be successful or not?

Page 2: Q is NOT whether we are at cross roads Q is whether we wish to be successful or not?

Awareness

Marketing MixCompetitionEnvironment

SOV

Duration of Ad

Other MediaNo. of Executions

Creative

From Vines to Wines

Media GRPs

Sales of the Brand

Reach

Intent/ Consumer Disposition

Page 3: Q is NOT whether we are at cross roads Q is whether we wish to be successful or not?

Transparency and Accountability

Clients want sales Media agency

wants GRPs, reach, frequency

Media owners want rates

Measurement Metrics

Media Consultants

Page 4: Q is NOT whether we are at cross roads Q is whether we wish to be successful or not?

Media Agency

Media OwnerClient

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Page 6: Q is NOT whether we are at cross roads Q is whether we wish to be successful or not?

Some issues staring at us

What is lacking/or is below expectation between MSB and MO?•Trust•Transparency•Accountability•Two way Relationship

What Agency needs to do?•When Trust, Transparency and Accountability is demonstrated between MSB and MO, Agency’s task will become easier to build the two-way relationship with Client•Agency need to carry MO with Client as Partners in growth

What is the responsibility of the third stakeholder – The Client”?•Trust the agency•Treat them as extended arm of their own•Understand the benefits of two way relationship and take a long term view

Page 7: Q is NOT whether we are at cross roads Q is whether we wish to be successful or not?

in- insight Not whether to

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