Putting Digital In Your Pitch
-
Upload
3sixty-interactive -
Category
Business
-
view
879 -
download
0
description
Transcript of Putting Digital In Your Pitch
![Page 1: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/1.jpg)
Putting Digital In Your PitchUsing Digital Marketing to Support Your Agency
![Page 2: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/2.jpg)
#DIGITALPITCH
![Page 3: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/3.jpg)
#digitalpitch3SixtyInteractive.com
45% OF SENIOR MARKETERS ARE BRINGING IN OUTSIDE CONSULTANTS TO DEVELOP
DIGITAL PROGRAMS
![Page 4: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/4.jpg)
#digitalpitch3SixtyInteractive.com
How well have agencies modified, adapted,or added to their core competencies and capabilities in the
digital age?
![Page 5: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/5.jpg)
#digitalpitch3SixtyInteractive.com
THERE IS HOPE
![Page 6: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/6.jpg)
#digitalpitch3SixtyInteractive.com
What new areas of service provisioning are you using or considering?
![Page 7: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/7.jpg)
DIGITAL TOOLS
![Page 8: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/8.jpg)
#digitalpitch3SixtyInteractive.com
Search Engine Marketing
![Page 9: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/9.jpg)
#digitalpitch3SixtyInteractive.com
![Page 10: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/10.jpg)
#digitalpitch3SixtyInteractive.com
ORGANIC
• Strategy
• Key Phrase Research
• Analyze and Review
![Page 11: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/11.jpg)
#digitalpitch3SixtyInteractive.com
PAY PER CLICK
• Keyphrase
• Budget
• Analyze and Review
![Page 12: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/12.jpg)
#digitalpitch3SixtyInteractive.com
SOCIAL MEDIA
![Page 13: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/13.jpg)
#digitalpitch3SixtyInteractive.com
SOCIAL MEDIA
• Communication
• Brand Building
• Consistency
• Listening
• Customer Is Speaking
• Competitive Analysis
![Page 14: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/14.jpg)
#digitalpitch3SixtyInteractive.com
WEB DEVELOPMENT
![Page 15: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/15.jpg)
#digitalpitch3SixtyInteractive.com
WEB DEVELOPMENT
• Landing Pages
• Mobile Development
• Webpages
![Page 16: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/16.jpg)
#digitalpitch3SixtyInteractive.com
EMAIL MARKETING
![Page 17: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/17.jpg)
#digitalpitch3SixtyInteractive.com
EMAIL MARKETING
• Build List
• Segment List
• Relevant Communication
• Personalization
• Analyze, Test, Repeat
![Page 18: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/18.jpg)
#digitalpitch3SixtyInteractive.com
VIDEO
![Page 19: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/19.jpg)
#digitalpitch3SixtyInteractive.com
VIDEO MARKETING
• Customer is Visual
• New Commercial
• More Likely to be forwarded on
![Page 20: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/20.jpg)
CROSS CHANNEL SUPPORT
![Page 21: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/21.jpg)
#digitalpitch3SixtyInteractive.com
MULTI-CHANNEL MARKETING
![Page 22: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/22.jpg)
#digitalpitch3SixtyInteractive.com
OUTDOOR-WEBSITE
• 2005 Campaign
• High Visibility
• Target Audience
• 1600 emails sentwww.oma.org.au/case-studies
![Page 23: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/23.jpg)
#digitalpitch3SixtyInteractive.com
DIRECT MAIL-LANDING PAGES
• Increase online payment
• Personalize URL
• 85% Increase in payment
• Sale of Posters paid for campaign http://www.caslon.net/Case-Studies/Vertical-Markets/Education-Govt/
University-of-Alabama-Tide-Pride-Renewal-Campaign-5811/View-details.html
![Page 24: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/24.jpg)
#digitalpitch3SixtyInteractive.com
PROMOTION - SOCIAL MEDIA
• Fed EX Lunch Box Promo
• South by South West
• Free Lunch with Twitter Handle
• Brand Buildinghttp://socialmediab2b.com/2011/03/3-successful-b2b-
marketing-promotions-at-sxsw/
![Page 25: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/25.jpg)
#digitalpitch3SixtyInteractive.com
ANALYSIS & TESTING
![Page 26: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/26.jpg)
#digitalpitch3SixtyInteractive.com
ANALYSIS
• Every Thing is Trackable
• Demographics
• Behavior
![Page 27: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/27.jpg)
#digitalpitch3SixtyInteractive.com
TESTING
• Quick Improvement
• Low Cost
• Easier Segementation
![Page 28: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/28.jpg)
#digitalpitch3SixtyInteractive.com
GET TO WORK
![Page 29: Putting Digital In Your Pitch](https://reader034.fdocuments.in/reader034/viewer/2022051820/553882714a79599a678b475f/html5/thumbnails/29.jpg)
#digitalpitch3SixtyInteractive.com
www.3SixtyInteractive.com@360interactive
www.facebook.com/[email protected]
@noahbabcock