Digital Media Pitch

Digital Media Plan - LIGHTPOINT | Sept. 2010 |

Digital Media PitchLIGHTPOINTJeannine O’Neil Meghan Schelzi


Benefits of Social Marketing for LIGHTPOINT

• Added value for the department

• Global 24/7 – similar to current mission for training center

• Keep in touch with customer

• Perceived as an innovative department with social outreach

• Create a niche network – something that the competitor may not be doing


Benefits of Social Marketing for LIGHTPOINT

• Viral – fast to get the word out “like” button

• Integrated with other social marketing tools

• Utilize social media to drive University

• Capitalize existing market

• Expand reach


Digital Marketing + LIGHTPOINT


Facebook

What it is:• 500 million active users• Huge opportunity for smart businesses• Most popular of social networking tools

Why use it:• Average user has 130 friends• People spend over 700 billion minutes per month on Facebook• 50% of active users log on to Facebook in any given day


Twitter

What it is:• 2.5 million users• 20 % of online adults age 25-34 have used Twitter or something like it• 10% of online adults age 35-44 have used Twitter or something like it

Why use it:• Posting links• Event updates• Asking/ answering questions


Blogs

What it is: • An web log or online journal • Blogs are usually maintained by an individual with regular entries

of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. Blog can also be used as a verb, meaning to maintain or add content to a blog.

Why use it:


Blogs – Why Use Them?

• 133,000,000+ blogs have been indexed by Technorati since 2002 • * 77% of Internet users read blogs according to Universal McCann • 15% of Bloggers spend 10+ each week blogging.

* 1 in 5 report updating on a daily basis. * The most common rate of updating is 2-3 times per week. * 82% of respondents say that they post photos to their blog, making images the most popular form of multimedia.

• 56% say that their blog has helped their company establish a positioning as a thought leader within the industry. * 58% say that they are better-known in their industry because of their blog.Stats from http://philbradley.typepad.com


YouTube – leader of online videoWhat it is: •4th largest Site on the Internet • Largest video site on the web • 300MM Worldwide Visitors a Month •100 Million Visitors per Month •5 Billion Video Streams Every month – 40% of all videos online

(Do the Math – 5 Billion / 300 million worldwide visitors = 17 streams a month per person) •15 Hours of video uploaded every minute Stats from: http://www.cleancutmedia.com

Why use it:


YouTube – leader of online video

Features:• Account = “Channel” • needs to be customized• Video blog• Spares site bandwidth drain from • Owned by Google –increases page

ranking views.• Based on Adobe flash video

Why use it:• Global Audience• Popular• Smart phone- friendly• Viral • Easily accessible• Free


YouTube – customization Customer/channel base- users can opt in for updates


Online University


Online University PlanCreate a tab on the SYLVANIA facebook account for LIGHTPOINT to include:

•Course module information•Module release dates•Quizzes •Links to the course calendar for virtual and local courses•Video teasers of modules


LIGHTPOINT

Space still available for Lighting Essentials on October 4-6 , 2010 sign up here:

Online University Plan


Social Marketing- What we can do?

Add quizzes/course teasers to make page interactive and gain fans/followers



Twitter – hash tag Twaitter – schedule tweets ahead of time

Tweet deck – send reminders about upcoming courses, or to sign up for modules.

Quizzes learn more what they want, etc. post small quiz, if you don’t know take the class

Links to other accounts for more information facebook, blog etc.

Photos of customers in course

Happy attendees comment about course/module and it will appear on the home page.


Check out SYLVANIA’s new Online University here. The first module to be released is Lighting Language






Click on the right to take the first course in our online university series. Lighting Language touches base on the nomenclature associated with Lighting. If you think you already have the knowledge of this course take a short quiz to test your knowledge.



Various videos can be displayed

•Sample quizzes

•Course snippets

•Meet the trainers

•Round table discussions

•Demonstrations


Facility Renovations



LIGHTPOINT

Check out the before and after pictures of our class room.


Facility RenovationsThanx @Traxon for installing the Wall Wash Shield XB36. Click here to see!

Thanx @Traxon for installing the Wall Wash Shield XB36. Click here to see!

Check out the LightBlog to keep up with the most up to date LIGHTPOINT renovations

Check out the LightBlog to keep up with the most up to date LIGHTPOINT renovations



We are finally underway with the renovations. Check back here to see our weekly blog of the most up to date photos. Thanks to Traxon for providing the Wall Wash Shield XB36 at our entrance

Visit Traxon

Check out our facebook to see the before and after photos

Just a small recap of ongoing renovations.

Can integrate other mediums – facebook, Twitter etc.


Facility Renovations•Tour of LIGHTPOINT – before and after•Video of knocking down walls etc. Something that can’t be captured with photos•Video of those involved•OEMS who have particiapted•Photos of customers with product in hand


Competition


Competition: What can we learn?

Post appealing content

Post interesting content

Post consistent content


OpportunityUtilize social media as a way to promote our Online University and build upon our presence in the digital landscape.

Digital Media Pitch

Business

Transcript of Digital Media Pitch