push theory of media effect table and model
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Transcript of push theory of media effect table and model
![Page 1: push theory of media effect table and model](https://reader036.fdocuments.in/reader036/viewer/2022062710/55a216dd1a28abe7118b468a/html5/thumbnails/1.jpg)
Push Theory of Media Effect
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Accessibility
Media Attributes
High
Low
Network attributes
Diffused
Concentrated
Social Practices
Equalized
Hierachicalized
Cultural Values
Egalitarianism
Elitism
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Privacy
Media Attributes
High
Low
Network attributes
Segmented
Connected
Social Practices
Closed
Opened
Cultural Values
Privatism
Publicism
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Fidelity
Media Attributes
High
Low
Network attributes
Iconic
Symbolic
Social Practices
Sensualized
conceptualized
Cultural Values
Realism
Idealism
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Volume
Media Attributes
High
Low
Network attributes
Unconstrained
Constrained
Social Practices
Hedonized
Economized
Cultural Values
Hedonism
Asceticism
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Velocity
Media Attributes
High
Low
Network attributes
Dialogic
Monologic
Social Practices
Democratized
Centralized
Cultural Values
Deliberatism
Authoritarianism
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Range
Media Attributes
High
Low
Network attributes
Extensive
Intensive
Social Practices
Diversified
Simplified
Cultural Values
Pluralism
Monism
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Persistence
Media Attributes
High
Low
Network attributes
Additive
Substitutive
Social Practices
Historicized
Ritualized
Cultural Values
Temporalism
Eternalism
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Searchability
Media Attributes
High
Low
Network attributes
Mapped
Unmapped
Social Practices
Amateurized
Professionalized
Cultural Values
Individualism
Collectivism
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The Effects of Speech
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Accessibility
Medium Attribute - High
Network Attribute -Diffused
Social Practices -Equalized
Cultural Values -Egalitarianism
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Privacy
Medium Attribute - Low
Network Attribute -Connected
Social Practices -Opened
Cultural Values -Publicism
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Fidelity
Medium Attribute - Low
Network Attribute -Symbolic
Social Practices -Conceptualized
Cultural Values -Idealism
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Volume
Medium Attribute - Low
Network Attribute -
Constrained
Social Practices -Economized
Cultural Values -Asceticism
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Velocity
Medium Attribute - High
Network Attribute –
Dialogic
Social Practices -Democratized
Cultural Values -Deliberativism
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Range
Medium Attribute - Low
Network Attribute -Intensive
Social Practices -Simplified
Cultural Values -Monism
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Persistence
Medium Attribute - Low
Network Attribute -
Substitutive
Social Practices -Ritualized
Cultural Values -Eternalism
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Searchability
Medium Attribute - High
Network Attribute -Mapped
Social Practices -Amateurized
Cultural Values -Individualism
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The effect of writing
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Accessibility
Medium Attribute - Low
Network Attribute -
Concentrated
Social Practices -Hierarchicalized
Cultural Values -Hierarchicalism
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Privacy
Medium Attribute - High
Network Attribute -Segmented
Social Practices -Closed
Cultural Values -Privatism
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Fidelity
Medium Attribute - Low
Network Attribute -symbolic
Social Practices -Abstracted
Cultural Values -Idealism
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Volume
Medium Attribute - Low
Network Attribute -
Constrained
Social Practices -Economized
Cultural Values -Asceticism
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Velocity
Medium Attribute - Low
Network Attribute -Monologic
Social Practices -Centralized
Cultural Values -Authoritarianism
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Range
Medium Attribute - High
Network Attribute -Extensive
Social Practices -Diversified
Cultural Values -Pluralism
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Persistence
Medium Attribute - High
Network Attribute -Additive
Social Practices -Historicized
Cultural Values -Temporalism
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Searchability
Medium Attribute - Low
Network Attribute -Unmapped
Social Practices -Professionalized
Cultural Values -Collectivism
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The effect of Print
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Accessibility
Medium Attribute - Moderate
Network Attribute -Diffused
Social Practices -Equalized
Cultural Values -Egalitarianism
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Privacy
Medium Attribute - Moderate
Network Attribute -Segmented
Social Practices -Closed
Cultural Values -Privatism
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Fidelity
Medium Attribute –Low/High
Network Attribute –Symbolic/Iconic
Social Practices –Abstracted/Sensualized
Cultural Values –Idealism/Realism
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Volume
Medium Attribute - High
Network Attribute -
Unconstrained
Social Practices -Hedonized
Cultural Values -Hedonism
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Velocity
Medium Attribute - High
Network Attribute -Monologic
Social Practices -Centralized
Cultural Values -Dictatorism
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Range
Medium Attribute - High
Network Attribute -Extensive
Social Practices -Diversified
Cultural Values -Pluralism
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Persistence
Medium Attribute - High
Network Attribute -Additive
Social Practices -Historicized
Cultural Values -Temporalism
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Searchability
Medium Attribute - Low
Network Attribute -Unmapped
Social Practices -Professionalized
Cultural Values -Collectivism
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The effect of Audiovisual Media
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Accessibility
Medium Attribute –Low (Send)/ High
(Receive)
Network Attribute –Concentrated (Send)
Diffused (Receive)
Social Practices –Hierarchicalized (Send)
/ Equalized (Reciver)
Cultural Values –Elitism (Send) / Egalitarianism
(Receive)
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Privacy
Medium Attribute –Low (Send) / High
(Receive)
Network Attribute –Connected (Send)
Segmented (Receive)
Social Practices –Open (Send) /Closed
(Receive)
Cultural Values –Publicism (Send)/
Privatism (Receive)
![Page 40: push theory of media effect table and model](https://reader036.fdocuments.in/reader036/viewer/2022062710/55a216dd1a28abe7118b468a/html5/thumbnails/40.jpg)
Fidelity
Medium Attribute – High
Network Attribute –
Iconic
Social Practices – Sensualized
Cultural Values – Realism
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Volume
Medium Attribute - High
Network Attribute -
Unconstrained
Social Practices -Hedonized
Cultural Values -Hedonism
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Velocity
Medium Attribute - Low
Network Attribute -Monologic
Social Practices -Centralized
Cultural Values -Authoritarianism
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Range
Medium Attribute - High
Network Attribute -Extensive
Social Practices -Diversified
Cultural Values -Pluralism
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Persistence
Medium Attribute - High
Network Attribute -Additive
Social Practices -Historicized
Cultural Values -Temporalism
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Searchability
Medium Attribute - Low
Network Attribute -Unmapped
Social Practices -Professionalized
Cultural Values -Collectivism
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