Purpose Infographic Mandalah
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EXPANDED GEOGRAPHICALLY CHANGED TOP LEADERSHIP LAUNCHED NEW PRODUCTS Purpe Purpe If you know your why you can deal with any what, who, where or when. Aristotle 66% 44% 48% 58% 37% 45% 33% 36% 56% believe their customers choose brands not solely on price and features but also on the basis of social and environmental issues. PwC’s Global CEO Survey, 2016 of CEOs 52% PROFIT PURPOSE THE BENEFITS OF PURPOSE Conscious Innovation Purpe is the pitive difference you can make for the world Purpe is certainly not just a marketing issue or pitioning of your brand image. Purpe shouldimpact every aspect of the firm. Raj Sisodia, author of Conscious Capitalism, 2013 Strategy HR Financial Marketing Retail How to differentiate? e Golden Circle framework Simon Sinek, author of Start with Why 2009 Share price % growth 1996 - 2011 P P WHAT IS PURPOSE? is how you do it is the difference you are trying to make are the principles that inform all decisions and strategies WHY does the company exist? does the company act? HOW does the company do? WHAT Purpe Mission Values are the principles that inform all decisions and strategies Vision is how you see the world after you’ve done your purpose and mission while an organation with purpe mobiles people and resources. Sherry Hakimi, founder and CEO of Spaktures, 2015 An organisation without purpe manages people and resources Meaning at work works Milleannials care more about the people they work with, exciting work and good mentorship and less about money than hiring managers realize. Elance - oDesk and Millennial Branding, 2014 PURPOSE INSIDE THE ORGANISATION Purpelness is not about story telling but rather story doing Joey Reiman, The History of Purpose, 2013 P P 1646% 157% Purpose-driven companies P P P P P P P P P P P P P P P 86% OF GLOBAL CUSTOMERS believe that business needs to place at least equal weight on society’s interests as it does on business interests. Global Consumer Journey Goodpurpose Edelman, 2012 ACHIEVEMENTS OF PURPOSEFUL COMPANIES prioritisers: companies that already have a clearly articulated and understood purpose developers: companies that do not yet have a clearly articulated purpose but are working to develop one laggards: companies that have not yet begun to develop or even think about purpose The Business Case for Purpose Harvard Business Review, 2014 Since 2006, Mandalah has been helping organisations innovate through human-centric and purpose-driven products, services, strategies, focused on ensuring their profitability while leaving impact for both people and planet. Paradoxically, companies with a purpose tend to be more profitable than those companies that are solely profit-focused. Raj Sisoda, Firms of Endearment, 2012
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Transcript of Purpose Infographic Mandalah
EXPANDED GEOGRAPHICALLY
CHANGED TOP LEADERSHIP
LAUNCHED NEW PRODUCTS
Purp�ePurp�eIf you know your why you can deal with any what,
who, where or when. Aristotle
66%
44%48%
58%
37%
45%
33%36%
56%
believe their customers choose brands not solely on price and features but also on the basis of social and environmental issues. PwC’s Global CEO Survey, 2016
of CEOs52%PROFITPURPOSE
THE BENEFITS OF PURPOSE
Conscious Innovation
Purp�e is the p�itive difference you can make for the world
Purp�e is certainly not just a marketing issue or p�itioning of your brand image. Purp�e shouldimpact every aspect of the firm. Raj Sisodia, author of Conscious Capitalism, 2013
Strategy
HR
Financial
Marketing
Retail
How to differentiate?�e Golden Circle framework
Simon Sinek, author of Start with Why 2009
Share price % growth 1996 - 2011
P
P
WHAT IS PURPOSE?
is how you do it
is the di�erence you are trying to make
are the principles that
inform all decisions and
strategies
WHYdoes the company
exist?
does the company act?HOW
does the company do?WHAT
Purp�e
Mission
Valuesare the principles that inform all decisions and strategies
Visionis how you see the world after you’ve done your purpose and mission
while an organ�ation with purp�e mobil�es people and resources.Sherry Hakimi, founder and CEO of Spaktures, 2015
An organisation without purp�emanages people and resources
Meaning at work worksMilleannials care more about the people they work with, exciting work and good mentorship and less about money than hiring managers realize. Elance - oDesk and Millennial Branding, 2014
PURPOSE INSIDE THE ORGANISATION
Purp�e lness is not about story telling but rather story doing
Joey Reiman, The History of Purpose, 2013
P
P
1646%
157%Purpose-driven companies
S&P 500
P
PP
P
P
P
PP
P
P
P
P
P
PP
86%OF GLOBAL CUSTOMERS
believe that business needs to place at least equal weight on society’s interests as it does on business interests. Global Consumer Journey Goodpurpose Edelman, 2012
ACHIEVEMENTS OF PURPOSEFUL COMPANIES
prioritisers: companies that already have a clearly articulated and understood purpose
developers: companies that do not yet have a clearly articulated purpose but are working to develop one
laggards: companies that have not yet begun todevelop or even think about purpose The Business Case for Purpose
Harvard Business Review, 2014
Since 2006, Mandalah has been helping organisations innovate through human-centric and purpose-driven products, services, strategies, focused on ensuring their profitability while leaving impact for both people and planet.
Paradoxically, companies with a purpose tend to be more profitable
than those companies that are solely profit-focused.
Raj Sisoda, Firms of Endearment, 2012
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