Pune needs us pestel
Transcript of Pune needs us pestel
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Louise Briot, Héloïse Dubois, Rémy Durfort, Pauline Maridat
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ICT
Pune
India
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Where is Pune?
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Maharashtra France
Area
2Population
Maharashtra 2 France
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What are Pune ICT clusters’
stakes ?
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PESTEL
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PESTELPolitics
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Politics
Politically stable But…
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Politics
Tensions between centralization & separatist tendencies
Community tensions
Income Inequalities
Corruption
Politically stable But…
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Monetary policy
Orthodox monetary policy - Reserve Bank of India
Rupee : fixed exchange rate with the US dollar
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PESTEL
Economics
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India’s growth 5,4%
© CIA World Factbook
2010 2011 2012
10.10%
6.80%
5.40%
1.70% 1.70%
0.10%
India France
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195th /224
90th /181
High interest rate
© CIA World Factbook
10,8%High inflation
9,2%
Inflation and interest
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ICT sector in India
Exportations in 2010are ICT good or
services
50%2000
20022004
20062008
20100
10
20
30
40
50
60
Share of ICT in exportations (%)
services exporta-tionsgoods exportations
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Opportunities• 1st country in offshore
computer services• Low wages• Good level of english
and mathematics• Democratic stability
Challenges• Wages increase upmarket
• Differenciation thanks to innovation
• More qualified laborforce• Lowest broadcast of ITC in
emerging Asia • Develop internal market• Possibility of telecommuting
ICT sector in India
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Little Asian Sillycon Valley
Positive externalities
Saturation of New Delhi & Mumbai
ICT sector in Pune
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PESTEL
Social
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Socialinequalities
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• Lack of ressources• illiteracy rate• Gap men vs women, urban vs rural
zones and casts • few in higher schools
• Masters in ICT
• English
Education
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Health
• Inequalities rural vs urban,• indrinkable water• Lack access to improved sanitation• Unbreathable in Pune
• Decrease of Maternal mortality 1990−2010 (MDGs)
• Young population
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40% of the population lives in slums
57% of the population lives in rural zones and work in agriculture
29,8% below national poverty line in 2010
Living conditions
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PESTEL
Technology
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Patents
19971999
20012003
20052007
20092011
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
ResidentNon resident and abroad
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Energy is the main concern
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Energy for clusters
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Network is the key
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Network is the key
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PESTELEnvironment
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WheatherTough weather
Vulnerable country to climate changes
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Pollution
Polluted airCongestion
Long timeSound and olfactory pollution
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Pollution
Little regulation regarding pollution and recycling
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Pollution
Little regulation regarding pollution and recycling
BUT…
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Green technologiesIn IT Parks
Renewable energy, energetic potential
Biomass
Solar and wind energy
Ministry of new and sustainable energies
since 1992
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PESTELLegislation
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Little regulation
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Little regulation
Great flexibility
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Indian government is pro-active and tries to
take actions favorable to IT development
and to attract FDI
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SEZ = Duty-free enclaves
Powers : infrastructure, workers' rights , energy, water
4 SEZ in Pune
Special Economic Zones & legislation
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7 intelligent buildings
3 Public IT Parks
IT clusters
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Great power over spacial development
Great responsibilites
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Louise Briot, Héloïse Dubois, Rémy Durfort, Pauline Maridat
Thank you for your attention