In 60 seconds...

What happens in 60 seconds on the internet [INFOGRAPHIC] http://gizmo.do/60secsontheweb

I’m going to take it for granted that you...

Market your event in an engaging way Understand your audience Provide all info in a timely manner Ensure that your content is totally relevant Honour delegates with great content, speakers, venues, food

So how can we add some extra magic?

Social media amplification

Live monitoring of social media channels at an event Delving into the social conversation as it is happening Rich media interaction between your event and your audience Digital socially interactive signage Real-time speaker sound-bite posting on social channels Real-time Flickr photography capture, tagging and posting Near real-time HD film capture and posting to YouTube Live blogging Live web-streaming

7 good reasons why amplification is a good idea

Make your budget go further Increase your event’s attendance Improve your event’s effectiveness Expand your event’s reach Content created will ensure your event has a lasting legacy Library of digital & social content to help future marketing Demonstrate measurable ROI

Applications

Campaign launches & promotional events Product launches & experiential campaigns Award ceremonies Conferences Exhibitions Concerts For event organisers, venues and brands For advertising, PR & marketing agencies For anyone who wants to lead the social conversation

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Make it as easy as possible to interact

Provide good Wifi Check mobile signals Hold the conference rooms above ground Promote the Hashtag Inform the audience of speakers handles Brief speakers beforehand for soundbites Give your audience great content

Interaction will thrive if you follow simple steps to make it easy. Hashtags, wifi & Twitter handles are key #eventprofs

Creating an event specific website

Twitter for events

Create an event specific twitter profile or simply use a hashtag such as #brandmax to curate all relevant content

YouTube channel almost live uploads

Interactive branded twitter screens by @ultraknowledge powerfully display aggregated social content #eventprofs

Twitter Walls

Flickr live posting

Flickr photography captures & broadcasts atmosphere & interaction live the only man doing this right is @paul_clarke #eventprofs

Live video blogging

Live video blogging by @winkball creates video content to capture, share and showcases events #eventprofs

Live audio blogging

Audio blogging platforms such as @audioboo or @ipadio creates instant audio content which can be easily shared

Live streaming

Broadcast your event anywhere in the world as it happens on @ustream using nothing more than a smart phone #eventprofs

Sharing presentation content

Share presentation content using @slideshare. See this presentation on http://slideshare.net/pkerwood #eventprofs

The Skype Twitter Town Crier

Broadcast your tweets using a branded town crier like @skype did [VIDEO] http://bit.ly/skypetowncrier #eventprofs

12% of info an audience takes in is from what you say, the rest is visual. Live drawing is key. See http://ogilvynotes.com #eventprofs

Live Drawing

Live Doodling

Live window doodling creates a twist on branding at events, turning windows into works of art http://bit.ly/JubXaM #eventprofs

The @picleapp will record a few seconds of ambient audio while you snap a picture. Its a great way to tell a story #eventprofs

Tell Stories with photos and sound clips

Create Social Stories

Making stories from the social web: @storify allows you to curate social media elements & write your own narrative #eventprofs

Displaying Instagram During an event

Display @instagram like a Twitter wall during events with @searchinstagram #eventprofs

Pinterest

Online pinboard @pinterest drives more traffic to websites than Twitter, LinkedIn & Google+ combined #eventprofs

Instagram + Pinterest = Pinstagram

The perfect way to share images: @pinterest + @instagram = http://pinstagram.co #eventprofs

Twitter Radio

Broadcast tweets live as audio with @thesocial radio, mixed with music from iTunes or Spotify #eventprofs

A 15-second video messaging platform, @tout captures, shares & showcases events with visual status updates #eventprofs

Video Social Updates

Example: Gatorade Social Media Mission Control

PepsiCo listen to customers & respond in real time [VIDEO] http://bit.ly/pepsicomissioncontrol #eventprofs

Other examples

Social media can be measured

Measure authority, activity & audience with @peerindex #eventprofs

Social media can be measured

Powerfully track amplification, probability & true reach with @klout #eventprofs

Social media can be measured

Use @twitalyzer & choose dozens of ways to visualise your social media efforts #eventprofs

Audit, track, measure & gain new business

Measure yourself against competitors, audit & track followers & find & cultivate relationships with @followerwonk #eventprofs

Identify which @Twitter users have a greater probability of becoming your customers with @percollate #eventprofs

Audit, track, measure & gain new business

The use of Facebook by British luxury fashion brand @burberry is widely regarded as one of the best www.facebook.com/burberry

Burberry on Facebook

The social media code has officially been cracked. ‘Social Media ROI’ by Olivier Blanchard amzn.to/ROI_SM #eventprofs

Social Media ROI