Puma #love12 feat. Yuvraj Singh
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Transcript of Puma #love12 feat. Yuvraj Singh
Report Duration: October 20th- November 2nd
#LOVE12 is a Twitter tag that bridges the gap between YUVI + PUMA + Fans
Phase 1: Intrigue
• Yuvi tweets about #tag Love12 and asks users guess why he #Love12
• Everyone started guessing what #Love12 was…even Kevin Pietersen tweeted
Phase 1: Intrigue
• Even Kevin Pietersen joined the #Love12 gang
Phase 2: Participation
• We asked people to tweet a picture about what #Love12 means to them.
• The best 12 entries were flown from across India to attend the #Love12 launch on November 1st and meet Yuvraj Singh.
Phase 3: Launch
• A press event to announce Yuvraj Singh as the brand ambassador for PUMA
No. of Tweets on #Love12 : 7.3 k Tweets Impressions (Total no. of people that have seen the a tweet with #Love12): 69.3 million impressions (1st Nov the impressions were 35 million) Reach (Total no. of people who have interacted and/or have interacted with the tweet via somebody they are following) : 2.0 million reach Total Contributors (People who have interacted via a tweet, RT, @mention etc with #Love12): 2.0 K
Analytic Report
Analytic Report- Tweet Stats
The no. of @mentions signifies that the campaign has been a success with the masses online. General twitter users have
been the major contributors to #Love12
The Top 50 users have been general twitter who have
given us max reach
Analytic Report- Impressions
Maximum impressions have come via @messages and original tweets.
Pre- Event
WHAT’S TRENDING?
#Love12 trending in India on Day 1 at the No. 1 spot
WHAT’S TRENDING?
#Love12 trending in India on Day 3 at No. 2 spot
During/Post- Announcement
PUMA CONQUERS #LOVE12
PUMA trending at the No.1 spot in India
PUMA Cricket trending at the No.1 spot in India for a while
Highlights
Tweets BY ESPNCricinfo giving an impression of total of
354 K
Tweets BY @MandyBedi giving an impression of total of
176 K
Tweets BY @HoeZaay giving an impression of total of
89.1 K
Tweets BY @Sophie_Choudry giving an impression of total of
82.5 K
Tweets BY @KenGhosh giving an impression of total of
53.7 K
Tweets BY @RannvijaySingha giving an impression of total of
58.0 K
Conversation between @yuvsingh09 & @kevinpp24
600 + Entries for the #Love12 contest
.
From the Top 20 users with maximum impressions, 12 have been general users.
#Love12 Press Launch
And the #Love12 fun continues….