Publising Data on the Web

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Publishing Data on the Web 3RoundStones.com The DC, VA & MD Search Engine Marketing Meetup 11-March-2014 A talk by Bernadette Hyland, CEO Twitter: @BernHyland Email: [email protected] +1-877-290-2127 This presentation on http://slideshare.net/3RoundStones Extend Your Reach.

description

Publishing Data on the Web presented to the DC/Virginia/Maryland Search Engine Marketing Meetup Group. This is a gentle intro into why and how public & private sector organizations are adding structured content to their Websites to improve data sharing, search engine optimization and drive data re-use.

Transcript of Publising Data on the Web

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Publishing Data!on the Web

3RoundStones.com

!!!!

The DC, VA & MD Search Engine Marketing Meetup 11-March-2014

A talk by Bernadette Hyland, CEO !

Twitter: @BernHyland Email: [email protected] +1-877-290-2127

This presentation on http://slideshare.net/3RoundStones

Extend Your Reach.

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“Big Data Is Important, but Open Data Is More Valuable”

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As change agents, enterprise architects can help their organizations become richer through

strategies such as open data.

David Newman, VP Research, Gartner

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Big DataSimple data Complex data Legacy data

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Successes of Linked Data !

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Why? Proliferation of knowledge bases for search engine exploitation • Google Rich Snippets • schema.org’s adoption of RDFa Lite • Good Relations vocabulary (consumer) • Facebook’s use of RDFa (“Like”) It is difficult to see successes because it is all “under the hood”

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Today’s Data on the Web

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Image credit: http://www.flickr.com/photos/fdecomite/3398523464/

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Linked Data on the Web

my data

collector

collected by

measurement

Michael

first name

Hausenblaslast name

Person

a

a measurement

2011-01-01date

0

valueunits of measure

degrees Centigrade

...

Galway Airport

collected at

or

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• Linked Data is about publishing and consuming data using international data standards

• Based on 20+ year old idea

• A system of linked information systems

M A N N I N G

David WoodMarsha ZaidmanLuke RuthWITH Michael Hausenblas

FOREWORD BY Tim Berners-Lee

Structured data on the Web

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We’ve Seen This Before

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Chris Welty

“Semantic Technology is not an end in itself, it is a means to an end, a set of tools and techniques for supporting

modern data analytics. It goes alongside other essential technologies

like machine learning, databases, information retrieval, etc.”

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Callimachus Enterprise supports distributed, in-browser workflow creation, editing and publication using the

Linked Data model.

A data integration platform

Callimachus Enterprise

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Big data!

• Simple data!

• Complex data!

• Legacy data!

Integrating ...

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<HTML>

Enterprise Data Documents

Read Point to, include

Callimachus Enterprise

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User

NOAA US EPA AirNow

DBpediaNational Library of Medicine

US EPA SunWise

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Key points• Simple, complex and legacy data require different

approaches

• Using Open Web Standards

• Find, access, interoperate and re-use (“fair”)

• Linked Data useful for high value content

• HTML5 for great user experience, mobile

• Biggest win for public & private sector is ease of combining Open Data + Enterprise Content

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M A N N I N G

David WoodMarsha ZaidmanLuke RuthWITH Michael Hausenblas

FOREWORD BY Tim Berners-Lee

Structured data on the Web

1 Door P

rize

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Publish your data on the Web …

you’ll reap the rewards

Bernadette Hyland, CEO [email protected]

@BernHyland Direct +1-571-331-3758

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