Publishing Your Content On Tablets and MobileWorth Your Time?

50% of US Adults Own Either a Tablet or a Smartphone

Source: Pew Research Center’s Project for Excellence in Journalism / The Economist

50% of US Adults Own Either a Tablet or a Smartphone

112.5 million

US adults are expected to own a tablet in 2016.

That’s over

one-third of US adults.

Source: Forrester Research

Reading is a TOP Activity on Mobile/Tablet

Source: OPA Online Publisher Association, June 2012

Reading is a TOP Activity on Mobile/Tablet

Source: OPA Online Publisher Association, June 2012

“People love to read on their

tablet, preferring it to

their mobile phone, computer and even the newspaper.”

People Read More and Longer on Tablets

Source: Pew Research Center’s Project for Excellence in Journalism / The Economist

People Read More and Longer on Tablets

Source: Tab Times, January 2012

“The Telegraph (UK) reported that its iPad app users had 20 minutes dwell time and 41 pages per use - roughly 8

times deeper access than on the web.”

People Read More and Longer on Tablets

Source: Pew Research Center in collaboration with The Economist Group, 2012

Switch from “Print” to “Digital” is Fast and Swift

Source: Pew Research Center’s Project for Excellence in Journalism / The Economist

From the News Publishers :Switch to “Digital” is Fast and

Swift

Source: Business2Community, Oct 2012

“60% of The Economist readers

expect to be reading its magazine in

digital format in 2013.”

Still Waiting?

Deloitte “State of the Media Democracy” - March 2013

TABLET ownership skyrocketed

177%

in 2012

SMARTPHONE ownership increased

28%

in 2012

Still Waiting?

IDC “Worldwide Quarterly Smart Connected Device Tracker” - March 28, 2013

SMART DEVICES will grow

174%

from

2012 to 2017

Content Publishing and Social Marketing

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