PUBLISHER’S AUDIENCE STATEMENT June 2017 · publisher’s audience statement | june 2017. the...

PUBLISHER’S AUDIENCE STATEMENT | June 2017

THE VOICE OF PROFESSIONALS SERVING AMERICA’S COMMUNITIES

PWMAG.COMJANUARY 2017

NEW ACCESSIBILITY RULES FOR BUSES AND VANS | page 12

AGENCY HELPS LOWER FLOOD INSURANCE RATES | page 21

EVEN WINEMAKING WASTE MUST BE TREATED | page 27

World's longest floating bridge earns Washington State DOT one of 14 awards for project delivery excellence.

DESIGN-BUILD DONE RIGHT

see page 31 for more on the $764 million Evergreen Point Floating Bridge and Landings and other winners.

Mission StatementPUBLIC WORKS delivers an independent and unbiased perspective on trends, management, legislation, and products to public works officials dedicated to improving the nation’s infrastructure.

Audience Focus PUBLIC WORKS serves the field of municipal, county, state, special district and federal government engaged in public works [including engineering], highways, streets, roads & bridges, airports (construction, maintenance & surveying), water/wastewater, private water companies, water/wastewater utilities, solid waste/resource recovery & recycling, fleet, equipment, building maintenance, traffic control, parks & recreation, transportation, environmental/pollution control/conservation, public safety, planning/zoning/inspection, administration, information systems and consulting engineering firm/consultant/management company, architectural, design firm, contractors (performing public works services) in private industry and others allied to the field.

Established: 1896Issues per year: 4

SOCIAL

726 LinkedIn Members

4,579Twitter Followers

948Facebook Likes

(June 2017)

NEWSLETTERS

209,784public works Update Monthly Engagements

Publisher’s Own Data (June 2017)

WEBSITE

18,944Monthly Unique Users

38,975 Monthly Page Views

24,158Monthly Sessions

Google Analytics (6 month average)

MAGAZINE

60,000Print Subscribers1

1 Publisher’s Statement (June 2017)

315,012 TOTAL ENGAGEMENTS

Gross data is contained in the total audience number. No attempt has been made to eliminate any duplication. Gross total includes: print subscribers, digital-only subscribers, newsletter recipients, monthly page views, social media likes/ members/followers.

Source: Publisher's Own Data

PRINT

BUSINESS BREAKOUT OF TARGET AUDIENCE

TOTAL PERCENT

Municipal Government

Municipal Government Public Works - Public Works [including Engineering] Highways, Streets, Roads & Bridges, Airports (Construction, Maintenance & Surveying), Solid Waste/Resource Recovery & Recycling, Fleet Maintenance, Equipment Maintenance, Building Maintenance, Traffic Control, Parks & Recreation, Transportation, Environmental/Pollution Control/Conservation, Public Safety, Planning/Zoning/Inspection

25,206 42.0%

Municipal Government Water/Wastewater (Including Private Water Companies and Water/Wastewater Utilities) 8,490 14.2%

Municipal Government Administration, Information Systems 9,881 16.5%

TOTAL MUNICIPAL 43,577 72.6%

County Government

County Government Public Works - Public Works [including Engineering] Highways, Streets, Roads & Bridges, Airports (Construction, Maintenance & Surveying), Solid Waste/Resource Recovery & Recycling, Fleet Maintenance, Equipment Maintenance, Building Maintenance, Traffic Control, Parks & Recreation, Transportation, Environmental/Pollution Control/Conservation, Public Safety, Planning/Zoning/Inspection

4,088 6.8%

County Government Water/Wastewater (Including Private Water Companies and Water/Wastewater Utilities) 650 1.1%

County Government Administration, Information Systems 829 1.4%

TOTAL COUNTY 5,567 9.3%

State Government

State Government Public Works - Public Works [including Engineering] Highways, Streets, Roads & Bridges, Airports (Construction, Maintenance & Surveying), Solid Waste/Resource Recovery & Recycling, Fleet Maintenance, Equipment Maintenance, Building Maintenance, Traffic Control, Parks & Recreation, Transportation, Environmental/Pollution Control/Conservation, Public Safety, Planning/Zoning/Inspection, Administration, Information Systems

4,335 7.23%

State Government Water/Wastewater 304 0.5%

TOTAL STATE 4,639 7.7%

Special District

Special District Public Works - Public Works [including Engineering] Highways, Streets, Roads & Bridges, Airports (Construction, Maintenance & Surveying), Solid Waste/Resource Recovery & Recycling, Fleet Maintenance, Equipment Maintenance, Building Maintenance, Traffic Control, Parks & Recreation, Transportation, Environmental/Pollution Control/Conservation, Public Safety, Planning/Zoning/Inspection, Administration, Information Systems

529 0.9%

Special District Water/Wastewater 677 1.1%

TOTAL SPECIAL DISTRICT 1,206 2.0%

Federal Government 690 1.2%

TOTAL GOVERNMENT 55,679 92.8%

Consulting Engineering Firm/Consultant/Management Company, Architectural, Design Firm and contractors (who perform public works services)

4,321 7.2%

TOTAL 60,000 100.0%


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AUDIENCE TITLE ANALYSIS

*PUBLIC WORKSOPERATIONS

**PUBLIC WORKS OPERATIONS

OTHER

***ENGINEERING CONSULTANTS/CONTRACTORS

– PRIVATEINDUSTRY

TOTAL

Municipal Government Public Works 21,620 3,586 0 25,206

Municipal Government Water/Wastewater 6,006 2,484 0 8,490

Municipal Government Administration 2,106 7,775 0 9,881

Sub-Total Municipal: 29,732 13,845 0 43,577

County Government Public Works 3,243 845 0 4,088

County Government Water/Wastewater 486 164 0 650

County Government Administration 172 657 0 829

Sub-Total County: 3,901 1,666 0 5,567

State Government Public Works 3,032 1,303 0 4,335

State Government Water/Wastewater 211 93 0 304

Sub-Total State: 3,243 1,396 0 4,639

Special District Public Works 359 170 0 529

Special District Water/Wastewater 520 157 0 677

Sub-Total Special District: 879 327 0 1,206

Federal Government 435 255 0 690

Consulting Engineering Firm/Consultant/Management Company, Architectural, Design Firm and contractors (who perform public works services)

0 0 4,321 4,321

TOTAL 38,190 17,489 4,321 60,000

*Public Works Operations: Director/Chief, Manager/Planner, Superintendent, Engineer, Foreman/Supervisor/Inspector

**Public Works Operations Other: Surveyor, Operator/Technician/Coordinator, Specialist, Information Systems, Purchasing/ProcurementCity Manager, County Manager, City Clerk, County Clerk, Mayor, Administrator, Commissioner, Executive Director, Chairperson, Supervisor, Council Member, County Judge, Other Elective Title, Other Non-Elective Title

***Engineering Consultant: Private Industry: President, CEO/COO, Chairperson, Owner, Executive/Sr. VP, VP, Director, Purchasing, Estimator, Engineering VP/Dir./Mgr., Chief Eng., Operations, Maintenance VP/Dir./Mgr., Architect/Designer/Surveyor, Consultant/Advisor


GEOGRAPHICAL ANALYSIS OF MAGAZINE CIRCULATION

STATE TOTAL

Maine 684 Kentucky 926

New Hampshire 578 Tennessee 1,274

Vermont 284 Alabama 980

Massachusetts 1,413 Mississippi 643

Rhode Island 211 East So. Central 3,823 6.4%

Connecticut 1,090 Arkansas 879

New England 4,260 7.1% Louisiana 713

New York 3,631 Oklahoma 864

New Jersey 1,810 Texas 3,477

Pennsylvania 3,622 West So. Central 5,933 9.9%

Middle Atlantic 9,063 15.1% Montana 291

Ohio 2,848 Idaho 464

Indiana 1,409 Wyoming 288

Illinois 2,750 Colorado 1,044

Michigan 1,999 New Mexico 178

Wisconsin 1,759 Arizona 706

East No. Central 10,765 17.9% Utah 540

Minnesota 1,297 Nevada 257

Iowa 1,141 Mountain 3,768 6.3%

Missouri 1,404 Alaska 10

North Dakota 308 Washington 1,183

South Dakota 353 Oregon 708

Nebraska 795 California 3,935

Kansas 1,124 Hawaii 17

West No. Central 6,422 10.7% Pacific 5,853 9.8%

Delaware 146 United States 59,989 99.9%

Maryland 903 US Territories 11

Washington, DC 109 Canada -

Virginia 1,530 Mexico -

West Virginia 540 Other International -

North Carolina 1,791 APO/FPO -

South Carolina 801 -

Georgia 1,562 -

Florida 2,720 -

South Atlantic 10,102 16.8% TOTAL 60,000 100.0%

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PERCENT



STATE TOTAL PERCENT

PRINT - PUBLIC WORKS MARKET COVERAGE

THE VOICE OF PROFESSIONALS SERVING AMERICA’S COMMUNITIES

PWMAG.COMOCTOBER 2016

CLINTON AND TRUMP CLASH OVER INFRASTRUCTURE | page 12

READ THIS IF YOU'RE THINKING OF PUTTING CAMERAS IN CITY VEHICLES | page 17

CASHING IN ON GLASS RECYCLING | page 31

Thornton Composite Reservoir was one of 25 American Public Works

Association Projects of the Year.

TUNNELING FOR WINNING

PROJECTS

SEE PAGE 24 FOR ALL OF THE REST

There is a total of 19,505 total cities, town, villages (incorporated places) in US:

https://www.statista.com/statistics/241695/number-of-us-cities-towns-villages-by-population-size/

There are 3,035 cities over 10,000 population. https://www.quora.com/How-many-towns-counties-and-cities-are-in-the-USA

Public Works Magazine reaches a total of 13,043 or 67% of the total cities, town, villages (incorporated places) in the US.

Public Works Subscribers vs. Top 100 Cities100 LARGEST CITIES RANKED BY POPULATION (U.S. CENSUS)

POPULATION RANK1

GEOGRAPHICAL AREA 2010 2000PUBLIC WORKS COUNT

United States Inside core based statistical area In metropolitan statistical area

New York - Northern New Jersey - Long Island, NY-NJ-PA 1 1 1,904

Los Angeles - Long Beach - Santa Ana, CA 2 2 572

Chicago - Joliet - Naperville, IL-IN-WI 3 3 1,339

Dallas - Fort Worth - Arlington, TX 4 5 683

Philadelphia - Camden - Wilmington, PA-NJ-DE-MD 5 4 868

Houston - Sugar Land - Baytown, TX 6 8 350

Washington - Arlington - Alexandria, DV-VA-MD-WV 7 7 367

Miami - Fort Lauderdale - Pompano Beach, FL 8 6 485

Atlanta - Sandy Springs - Marietta, GA 9 11 337

Boston - Cambridge - Quincy, MA-NH 10 10 780

San Francisco - Oakland - Fremont, CA 11 12 316

Detroit - Warren - Livonia, MI 12 9 489

Riverside - San Bernardino - Ontario, CA 13 13 244

Phoenix - Mesa - Glendale, AZ 14 14 267

Seattle - Tacoma - Bellevue, WA 15 15 324

Minneapolis - St. Paul - Bloomington, MN-WI 16 16 453

San Diego - Carlsbad - San Marcos, CA 17 17 150

St. Louis, MO-IL 18 18 442

Tampa, St. Petersburg - Clearwater, FL 19 21 185


Public Works Subscribers vs. Top 100 Cities - Cont.100 LARGEST CITIES RANKED BY POPULATION (U.S. CENSUS)

POPULATION RANK1



Baltimore - Towson, MD 20 19 165

Denver - Aurora - Broomfield, CO 21 22 218

Pittsburgh, PA 22 20 577

Portland - Vancouver - Hillsboro, OR-WA 23 25 176

Sacramento - Arden-Arcade - Roseville, CA 24 27 169

San Antonio - New Braunfels, TX 25 29 126

Orlando - Kissimmee - Sanford, FL 26 30 169

Cincinnati - Middletown, OH-KY-IN 27 24 272

Cleveland - Elyria - Mentor, OH 28 23 360

Kansas City, MO-KS 29 26 293

Las Vegas - Paradise, NV 30 36 67

San Jose - Sunnyvale - Santa Clara, CA 31 28 91

Columbus, OH 32 31 272

Charlotte - Gastonia - Rock Hill, NC-SC 33 37 244

Indianapolis - Carmel, IN 34 34 180

Austin - Round Rock - San Marcos, TX 35 40 193

Virginia Beach - Norfolk - Newport News, VA-NC 36 33 202

Providence - New Bedford - Fall River, RI-MA 37 32 233

Nashville-Davidson - Murfreesboro - Franklin, TN 38 39 189

Milwaukee - Waukesha - West Allis, WI 39 35 247

Jacksonville, FL 40 45 79

Memphis, TN-MS-AR 41 41 109

Louisville - Jefferson County, KY-IN 42 43 129

Richmond, VA 43 46 90

Oklahoma City, OK 44 47 173

Hartford - West Hartford - East Hartford, CT 45 44 304

New Orleans - Metairie - Kenner, LA 46 38 70

Buffalo - Niagara Falls, NY 47 42 181

Raleigh - Cary, NC 48 59 107

Birmingham - Hoover, AL 49 48 122

Salt Lake City, UT 50 50 108

Rochester, NY 51 49 177



POPULATION RANK1



Tucson, AZ 52 55 55

Honolulu, HI 53 52 2

Tulsa, OK 54 53 117

Fresno, CA 55 58 63

Bridgeport - Stamford - Norwalk, CT 56 51 164

Albuquerque, NM 57 65 40

Albany - Schenectady - Troy, NY 58 56 194

Omaha - Council Bluffs, NE-IA 59 60 138

New Haven - Milford, CT 60 57 162

Dayton, OH 61 54 160

Bakersfield - Delano, CA 62 70 36

Oxnard - Thousand Oaks - Ventura, CA 63 61 52

Allentown - Bethlehem - Easton, PA-NJ 64 64 178

Baton Rouge, LA 65 66 86

El Paso, TX 66 69 39

Worcester, MA 67 62 184

McAllen - Edinburg - Mission, TX 68 81 78

Grand Rapids - Wyoming, MI 69 63 136

Columbia, SC 70 73 66

Greensboro - High Point, NC 71 74 84

Akron, OH 72 67 104

North Port - Bradenton - Sarasota, FL 73 79 48

Little Rock - North Little Rock - Conway, AR 74 77 144

Knoxville, TN 75 76 137

Springfield, MA 76 68 105

Stockton, CA 77 82 44

Poughkeepsie - Newburgh - Middletown, NY 78 75 27

Charleston - North Charleston - Summerville, SC 79 85 68

Syracuse, NY 80 72 114

Toledo, OH 81 71 85

Colorado Springs, CO 82 86 49

Greenville - Mauldin - Easley, SC 83 84 87



POPULATION RANK1



Wichita, KS 84 80 113

Cape Coral - Fort Myers, FL 85 103 51

Boise City - Nampa, ID 86 97 78

Lakeland - Winter Haven, FL 87 92 91

Des Moines - West Des Moines, IA 88 93 96

Madison, WI 89 88 140

Youngstown - Warren - Boardman, OH-PA 90 78 105

Scranton - Wilkes-Barre, PA 91 83 89

Augusta - Richmond County, GA-SC 92 89 50

Harrisburg - Carlisle, PA 93 87 156

Ogden - Clearfield, UT 94 102 62

Palm Bay - Melbourne - Titusville, FL 95 95 48

Jackson, MS 96 90 85

Chattanooga, TN-GA 97 94 51

Provo - Orem, UT 98 120 71

Lancaster, PA 99 96 96

Modesto, CA 100 100 23

TOTAL 21,098

1 Population rank based on 2010 Census population data.

Note: Core based statistical areas (metropolitan and micropolitan statistical areas) defined by the Office of Management and Budget as of December 2009. Broomfield County, CO, was formed from parts of Adams, Boulder, Jefferson, and Weld Counties, CO, on November 15, 2001, and was coextensive with Broomfield city. For purposes of presenting data for metropolitan and micropolitan statistical areas, Broomfield is treated as if it were a county at the time of Census 2000.

Source: U.S. Census Bureau, 2010 Census and Census 2000.Chapter-1-data: https://www.census.gov/library/publications/2012/dec/c2010sr-01.html

Audience Metrics from our Public Works Annual City & County, Reader Survey, 2016

METHODOLOGY:The Public Works State Study is sponsored by Hanley Wood, publisher of PUBLIC WORKS, and conducted by Farnsworth Group, a leading industry market research firm.

The survey was conducted online and included PUBLIC WORKS print subscribers with email addresses and responsibilities for planning, purchasing, or management of city or county-level projects.

The data was collected from May 2, 2016 to July 5, 2016 and the findings citied are based on 171 usable responses.

FLEET OPERATIONS

Number of New Vehicles Needed for the Coming Year

For those who answered the question, 95% indicated they would need at least one new vehicle.

BUILDINGS AND FACILITIES

Number of Buildings and Facilities Your Department or Agency Manages or Maintains

For those who answered the question, the average number of buildings is 26.48.

STREET AND HIGHWAY PROJECTS AND MAINTENANCE

Average Number of Lane Miles Scheduled for the Coming Year

Average number of surface treatment - 59.00 milesAverage number of new roads - 41.05 milesAverage number of reworking of existing roads - 34.71 miles

STREET AND HIGHWAY PROJECTS AND MAINTENANCE

Pavement/Maintenance Projects Planned for the Coming Year

42.7% of the respondents plan manhole rehabilitation projects

38.0% of the respondents plan curb & gutter projects

BRIDGES AND CULVERTS

Average Number of Bridge/Retaining Wall Projects for the Coming Year

Average number of bridges repaired - 4.80Average number of retaining wall projects - 3.04Average number of bridge deck overlay projects - 1.71Average number of new bridges - 1.16

ROADSIDE TURF MAINTENANCE

Average Number of Road Miles to be Mowed/Sprayed in the Coming Year

Average number of miles sprayed for weed control - 442.94

Average number of miles mowed - 1,029.1

MAINTENANCE AND CONSTRUCTION EQUIPMENT

Percentage Reporting at Least One - Maintenance/Construction Equipment Units Needed in the Coming Year

39.1% of the respondents reported at least one backhoe loader29.0% of the respondents reported at least one 4WD loader27.5% of the respondents reported at least one skid steer loader

LIGHTING AND TRAFFIC CONTROL

Average Number of Lighting/Traffic Control Items Needed in the Coming Year

Average number of raised reflective markers - 257.57Average number of safety cones/barrels - 128.42Average number of traffic signs - 103.85Average number of highway signs - 82.12

Hanley Wood Media Inc.One Thomas CircleSuite 600Washington, DC 20005T: 202.452.0800F: 202.785.1984www.hanleywood.com

Audience Metrics from our Public Works Annual City & County, Reader Survey, 2016

SNOW AND ICE CONTROL

Average Number of Snow/Ice Control Products Purchased Last Year

Average number of tons of salt - 92,231.6

Average number of tons of calcium chloride (or # of gallons) - 21,843.71

Average number of tons of alternative deicers (or # of gallons) - 6,607.04

SNOW AND ICE CONTROL

Percentage Reporting at Least One - Number of Snow/Ice Control Products Needed for the Coming Year

56.2% of the respondents reported at least one snowplow blade45.8% of the respondents reported at least one snowplow29.2% of the respondents reported at least one salt/cinder spreader

22.9% of the respondents reported at least one snow blower

RECREATIONAL FACILITIES, PARKS, AND DOWNTOWN AREAS

Percentage Planning to Add or Restore in the Coming Year

39.3% of the respondents are planning playgrounds32.1% of the respondents are planning parking lots12.5% of the respondents are planning swimming pools10.7% of the respondents are planning parking garages

WORKER SAFETY

Do You Have Any Worker Safety Programs?

93% of the respondents indicate that they have worker safety programs.

RESPONDENT/PROFILE

Month Your Fiscal Year Starts

48.8% of the respondents indicate they start in July 26.4% of the respondents indicate they start in January11.6% of the respondents indicate they start in October

Source: Public Works Annual City & County, Reader Survey, 2016

Pass along readership is an additional 1.7 readers per issue of PUBLIC WORKS.

77% of respondents indicated they have cross over responsibilities between major Public Work departments, such as bridge / road maintenance, traffic control, fleet management, parks and rec, storm water, waste/sanitation, snow & ice control, etc..

Source: 2017 Readex Research, PUBLIC WORKS March Issue Ad Readership Study

PUBLISHER’S AUDIENCE STATEMENT June 2017 · publisher’s audience statement | june 2017. the...

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